Ulendo waku Puerto Rico wanjala ndi uthenga wabwino: Lero ndiye nkhani yabwino kwambiri m'zaka 8

Dziko la Puerto Rico lili ndi njala yofuna kumva uthenga wabwino malonda okopa alendo pachilumbachi atatsika kwambiri chifukwa cha mphepo yamkuntho yoopsa.

Lero ku IPW 2019 ku Anaheim, Discover Puerto Rico, bungwe loyamba la Destination Marketing Organisation (DMO) pachilumbachi, lalengeza kuti Januware - Epulo 2019 ndalama zogulira anthu zafika $373.6 miliyoni, zomwe zidakwera kwambiri m'zaka zisanu ndi zitatu zapitazi, komanso chiwonjezeko cha 12.4 peresenti poyerekeza ndi 2017 pre-hurricane Maria milingo. Kukula kofulumira kwa malo okhala pachilumbachi kumayendetsedwa ndi kukwera kwa kusungitsa malo obwereketsa kutchuthi, zomwe zimapanga 23 peresenti ya kulumpha kwakukulu. Izi zimatsindikiridwanso ndi anthu obwera amphamvu, omwe ali ofanana ndi mphepo yamkuntho Maria isanayambe, kufika pa 1.5 miliyoni pa nthawi ya January - April.

"Ndife okondwa kuwona kuchuluka kwa apaulendo akukumana ndi zonse zomwe Puerto Rico ikupereka ndikuthandizira chuma cha alendo pachilumbachi, chomwe chimakhudza kwambiri anthu amderalo. Njira yathu yoyendetsedwa ndi kafukufuku, kuphatikiza kulengeza kopambana mphoto ndi kampeni zotsatsa, zabweretsa zotsatira zachangu pachilumbachi, "atero a Brad Dean, CEO wa Discover Puerto Rico.

Kupita patsogolo kosangalatsa kwa pachilumbachi kumabwera pomwe Discover Puerto Rico ikuyandikira tsiku lokumbukira chaka chake choyamba kukhala, ndi zochitika zambiri zazikulu pansi pa lamba wake. Kusintha kwa Spring Break uku kumatsatira DMO kulengeza kukula kwa Q1 komwe sikunachitikepo. Zizindikiro zowonjezera za kukwera kwa gawo la zokopa alendo zikuphatikizapo: 2019 YTD ikutsogolera ndikusungitsa malo mu Misonkhano, Zolimbikitsa, Misonkhano ndi Zochitika (MICE) malo ndi apamwamba kwambiri omwe akhalapo m'zaka zisanu zapitazi; San Juan International Airport (SJU) ikuwona kuwonjezeka kwa 23.8% pachaka kwa kuchuluka kwa magalimoto mu Q1 ya 2019 poyerekeza ndi 2018; ndipo ziwerengero zapaulendo wa Januware 2019 zikuwonetsa chiwonjezeko cha 28.9 peresenti ya alendo obwera kudoko, ndi chiwonjezeko cha 56.6 peresenti ya apaulendo apaulendo wakunyumba poyerekeza ndi Januware 2018.

DMO idayamba 2019 ndi ulemu wapamwamba wokhala ndi malo otsogola. The New York Times Mndandanda wa "52 Places to Go", wotsatiridwa ndi makampani ambiri olemekezeka otamanda Chilumbachi monga malo otsogola kuyendera mu 2019. Izi, zotsatiridwa ndi Discover Puerto Rico ikuyambitsa tsamba latsopano ndi kampeni yamtundu, "Have We Met Yet," yomwe cholinga chake ndi kubwezeretsanso. Chilumba chapadziko lonse lapansi, kuwonetsa zachilendo, koma zodziwika bwino za Puerto Rico poyang'ana pa chikhalidwe chake chapadera ndi zopereka zachilengedwe, komanso kulandiridwa kwa anthu ake.

Popanda zizindikiro za kuchepa, kukula kwa Puerto Rico kukugogomezedwa ndi makampani oyendayenda omwe akuyang'ana nyengo yachilimwe, kuphatikizapo maulendo apamwamba padziko lonse a Virtuoso kutulutsa kuti Puerto Rico inakhala nambala yachitatu pakuwonjezeka kwakukulu kwa chaka ndi chaka pakusungirako chilimwe, ndi kulumpha kochititsa chidwi kwa 149 peresenti. Gulu lapaulendo lapadziko lonse la Airbnb lidawonanso kuti Puerto Rico ikutsogola mndandanda wamalo khumi otsogola padziko lonse lapansi chilimwe chikubwerachi, ndikupeza malo atatu odziwika bwino pamndandanda, kuphatikiza Dorado, Vieques ndi Rio Grande. Iliyonse ikuwonetsa kuwonjezeka kwa 400 peresenti kwa kusungitsa kwa Airbnb poyerekeza ndi 2018.

"Tsogolo la Puerto Rico silinakhale lowala, ndipo nkhani yobwerera, yomwe timanyadira kukhala nawo, sinathe," anawonjezera Dean. "Cholinga chathu ndikuchulukitsa kukula kwachuma cha alendo kuti tithandizire ndikulimbikitsa chitukuko cha Chilumbachi ndi madera ake odabwitsa."

Malowa akuwona zowonjezera zambiri pazogulitsa zake, zomwe zimakokera apaulendo pamndandanda womwe ukukula wa zomwe akumana nazo ku Puerto Rico. Chikhalidwe cholemera cha pachilumbachi, zakudya zake, mbiri yakale, zaluso, nyimbo ndi kuvina ndizosayerekezeka. Monga chilumba chodzaza ndi zodabwitsa zachilengedwe, kuphatikiza nkhalango yokhayo yomwe ili m'nkhalango ya US, El Yunque, ndi malo atatu mwa asanu padziko lapansi omwe ali ndi bioluminescent, malo okhazikika akuyenda bwino ndi ntchito zodziwika bwino, komanso zophikira zosiyanasiyana zophikira. . Chilumbachi chakhalanso malo ochezera ku Caribbean kwa LGBTQ +, yokhala ndi zokopa zosiyanasiyana komanso moyo wausiku, zomwe zimalankhula za kulandiridwa kwa anthu aku Puerto Rico. Ndipo, ndikukula kwa zipatala pachilumbachi, komanso phindu la kuchira m'malo otentha, gawo lazokopa alendo azachipatala lidzakhalanso limodzi lakukula m'tsogolomu.

Zina mwazochita zambiri komanso zosangalatsa zamtsogolo ku Puerto Rico ndi chikondwerero chazaka 500 za mzinda wa San Juan, zomwe zikuchitika ndi zochitika zachikhalidwe kumapeto kwa chaka cha 2019, kutsegulidwa kwa District San Juan, malo ochereza alendo ndi zosangalatsa maekala asanu, omwe akuyenera kukhala ambiri. zowoneka bwino ku Caribbean, ndikutchedwa malo omwe akubwera ku World Travel and Tourism Council (WTTC) Msonkhano Wapadziko Lonse wa 2020.

Kuti mudziwe zambiri za komwe mukupita, pitani: DziwaniPuertoRico.com.