Kuzindikirika kumeneku kumakondwerera kampeni yofalitsa nkhani za undunawu, zomwe zidagwirizana ndi zomwe Saudi Arabia idachita polandila alendo opitilira 100 miliyoni akunyumba ndi akunja mu 2023, monga zatsimikiziridwa ndi United Nations World Tourism Organisation ndi World Travel & Tourism Council (WTTC).
Kusindikizidwa kwa 11th kwa mphothoyi kunali ndi chiwerengero chochuluka cha omwe adatenga nawo mbali kuyambira pamene chinayambika, ndi zolemba zoposa 3,800 Arab ndi mayiko ochokera ku mayiko 44, kuwonjezeka kwa 230% poyerekeza ndi chaka chatha. Mafayilo okwana 1,129 adalandiridwa, ndipo mndandanda wafupipafupi unafikira anthu 46 omwe adasankhidwa kuti alandire mphothoyo.
Ntchito yofalitsa nkhani zofalitsidwa ndi Unduna wa Zokopa alendo inathandiza kupititsa patsogolo chidwi cha mayiko padziko lonse pa ntchito ya Ufumu monga malo oyendera alendo padziko lonse lapansi. Inasonyeza kufunika kwake kwa chikhalidwe, kusiyanasiyana kwa malo, ndi kukongola kwachirengedwe ndipo inatsimikizira kuti inali yokonzeka kulandira alendo odzaona malo m’mbiri yake.
Njira ya kampeni yotsatsira atolankhani idadalira zofalitsa zachikhalidwe zosiyanasiyana, nsanja za digito, ndi zochitika kuti ziwonetse Ufumuwo ngati malo otsogola padziko lonse lapansi omwe ali ndi zokumana nazo zosiyanasiyana. Zotsatira za kampeniyi zapangitsa kuti Ufumu wa Mulungu ukhale wotseguka padziko lonse lapansi komanso malo oyamba oyendera alendo komanso osunga ndalama.
Director General of Institutional Communication ku Unduna wa Zokopa alendo, Majed Al-Hamdan, adati:
"Kampeni iyi sikungolengeza manambala."
"Tikufuna kunena nkhani za chikhalidwe chathu ndi cholowa chathu ndikuwonetsa kuti ndife okonzeka kulandira dziko lapansi. Ndi alendo mamiliyoni ambiri omwe abwera kudzacheza, mphothoyi ndi umboni wa kukula kwathu komanso kupita patsogolo kodabwitsa pantchito zokopa alendo komanso kuwonekera kwathu monga gawo lalikulu padziko lonse lapansi. "
Ananenanso kuti thandizo la Minister of Tourism, Ahmed Al-Khateeb, lidakhudza kwambiri kukonzekera ndi kukhazikitsa ntchito yolumikizirana yolumikizana yomwe idawunikira luso la Saudi pakusonkhanitsa media zazikulu zakudera, zachigawo, komanso zapadziko lonse lapansi kuti ziwonetse kuti Ufumu umalandila alendo ochokera kumayiko ena. padziko lonse lapansi.
Kampeni yofalitsa nkhani idachita bwino kwambiri potengera kuchuluka kwa anthu owonera, ndikufikira pafupifupi 80 miliyoni m'malo osiyanasiyana ochezera a pa TV, kuphatikiza kuwonera komanso kuyanjana kwakukulu komanso kufalikira kwapadziko lonse lapansi. Idachitanso bwino kuwunikira phindu lazachuma ndi chikhalidwe cha anthu omwe apeza kuchokera ku zokopa alendo, monga kukhazikitsa mwayi wantchito, kusinthana kwa chikhalidwe, ndi kusiyanasiyana kwachuma, kuwonetsa kupambana kwa Vision 2030 pakusiyanitsa chuma cha Ufumu ndi kukweza udindo wake padziko lonse lapansi.
Mphotho ya Sharjah Government Communication Award imazindikira njira zatsopano zoyankhulirana zomwe zimalimbikitsa kuwonekera, kukhulupirirana, ndi zotulukapo zabwino zamagulu. Kuzindikirika kwa Unduna wa Zokopa alendo m'gulu lapadziko lonse lapansi kukutsimikizira kudzipereka kwawo kutsimikizira kuti Saudi Arabia ndi malo oyenera kukaona alendo.
