Tourism mu nthawi ya digito

Chithunzi cha DIGITAL mwachilolezo cha Gerd Altmann kuchokera | eTurboNews | | eTN
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M'nthawi ya mliri, ukadaulo wa digito udzakhala womwe oyang'anira zokopa alendo adzagwiritse ntchito kuyendetsa ndi kuyendetsa mafakitale okopa alendo.

Nkhani yogawana patsamba lodziwika bwino pa Meyi 11, 2022, yolemekeza Barbados ndi Kubwezeretsanso zokopa alendo ku Caribbean Kupita patsogolo kwadzetsa kukumbukira zomwe zidalembedwa mu Marichi 23, 2020, ku Barbados Underground pansi pa mawu akuti "Tikufuna masewera atsopano olimbikitsa Tourism." Nkhani zonse ziwirizi zidapereka malingaliro okhudza chitukuko cha magawo osiyanasiyana azokopa alendo, koma palibe yomwe ili ndi pulogalamu yoti zipite patsogolo. Malingaliro akuwoneka kuti akudalira njira yofunidwa yopangira alendo obwera, koma njira iyi mwina siyingabweretse zotsatira zomwe mukufuna.

M'nthawi ya mliri, ukadaulo wa digito udzakhala womwe oyang'anira zokopa alendo adzagwiritse ntchito kuyendetsa ndi kuyendetsa mafakitale okopa alendo. Mpikisano pakati pa mayiko aku Caribbean pamalisiti okopa alendo udzakhala wowopsa. Kuti apulumuke, malo omwe amadalira zokopa alendo ayenera kupanga ndi kukhazikitsa mapulani apamwamba a zokopa alendo omwe ali anzeru komanso am'tsogolo.

Ngati pakufunika kusintha, payenera kukhazikitsidwa njira yabizinesi yoti (1) ipititse patsogolo ndi kusunga mapulogalamu a kopita kuti agwirizane ndi ukadaulo wamakampani ndi (2) kupanga ndi kuyambitsa makampeni ogwirizana amalonda omwe amatsata ogula ndi maulendo. Kugawa katundu ndi njira zopangira ndalama zokopa alendo ziyenera kuphatikizidwa mu pulogalamuyi chifukwa zidzakhala Force Majeure muzokopa alendo.

CHITSANZO CHATSOPANO CHA BUSINESS

Chimodzi mwazinthu zomwe sizinatchulidwe Covid 19 zoperekedwa ku Caribbean komwe kumadalira ndalama zokopa alendo, unali mwayi wowunikira ndikukweza Modus Operandi yawo. Mwayi wokonzanso ndikuwongolera mapulogalamu omwe amapita udapitirizidwa pomwe oyang'anira zokopa alendo adawoneka kuti akufuna kubwereranso ku njira zotsatsira zisanachitike.

Mtundu watsopanowu ungafunike kukweza ndi kukulitsa njira zamabizinesi zomwe zikuphatikiza kukonzanso, kupanga ndalama zokopa alendo, kugawa zinthu, kuyang'ana kwambiri mapulogalamu ammudzi, komanso kutengera zomwe zidapezeka, kukhazikitsidwa kwa "National Destination Tour Company" yokhala ndi ntchito ya Internet Booking Engine (IBE) .

UPHINDU WA CHITSANZO CHATSOPANO

1 - Kuchepetsa kudalira oyendetsa maulendo apadziko lonse lapansi, onyamula alendo ndi makampani awo oyendera alendo, ogulitsa ndi ogulitsa mahotela kuti apange kuchuluka kwa alendo

2 - Kumanga ubale wabwino pakati pa mabungwe aboma ndi apadera pakutsatsa ndi kulimbikitsa kopita

3 - Kukhazikitsa nthambi zamakampani oyendera alendo kumayiko ena

misika

4 - Pangani ndalama zokopa alendo ndikuchotsa kufunikira kwa thandizo la boma

5 - Kuwongolera bwino, kuwongolera, ndi kugawa zinthu zokopa alendo

6 - Kumanga malonda okopa alendo omwe sakhala okhudzidwa ndi malonda a "High ndi Low Season" malonda

NATIONAL DESTINATION TOUR COMPANY 

Kuphatikizidwa kwa kampani yapadziko lonse yoyendera alendo yomwe ili ndi injini yosungitsira malo m'malo oyendetsa ntchito zokopa alendo sikungowonjezera zomwe zikuchitika komanso kumachepetsa kutenga nawo gawo kwa anthu ena. Idzachepetsa ndalama zogulira malonda ndi zotsatsa, kutsegulira njira zatsopano zopangira ndalama, kupanga mwayi wantchito, kupereka kasamalidwe koyenera kwamakampani, komanso mapulogalamu opikisana chaka chonse. Kuphatikiza apo, ipangitsa ofika alendo.

Lingaliro la injini yosungiramo intaneti silatsopano. Ndi mtundu wosinthidwa, wosinthidwa wa digito wa ntchito yosungitsa / kugulitsa yomwe idasankha ogulitsa malonda m'misika yakunja kwa madera aku Caribbean mzaka za 1960-1970 zisanachitike kusinthika kwamakampani oyendera. Makina osungitsa malo atha kusungitsa malo achindunji komanso ndalama zomwe amapeza zitsalira mdziko.

Palinso chitsanzo cha kugwiritsa ntchito bwino komanso kopindulitsa kwa mtundu wamalonda wamtunduwu pothandizira pachilumba chodziwika bwino cha Caribbean kwa zaka pafupifupi 30. Zina zopindulitsa za pulojekiti yowoneka bwino ndi monga (a) ndege zodzipereka, (b) zotsatsa zotsatsa, (c) malo ogulitsa omwe ali ndi zilolezo zakunja kwa dziko, (d) zotsika mtengo zokopa alendo/zopereka zatchuthi, ndi (e) maubale abwino kwambiri ogwirira ntchito ndi ndege zapadziko lonse lapansi, akatswiri ochita zamalonda apaulendo komanso oyendetsa maulendo. Chiyerekezo cha ofika pamalowa mu 2022, alendo pafupifupi 2.5 miliyoni.

Ngati malo aku Caribbean akufunafuna njira zothetsera mafakitale awo okopa alendo, kusintha kwamtunduwu kungakhale chisankho.

KUGWIRITSA NTCHITO ZINTHU ZOGWIRITSA NTCHITO

Malo ambiri aku Caribbean adataya ndalama zambiri zokopa alendo chifukwa cha Covid-19. Kuti ayese kumanganso mafakitale okopa alendo m'nthawi ya mliri, opanga mapulogalamu amayenera kupanga ndikupereka ndalama zotsika mtengo zatchuthi "chock-a-block ndi zokumana nazo zosangalatsa" zomwe ndizopambana mapulogalamu ena pamsika.

Kuwunikira anthu omwe sadziwa zambiri zamapulogalamu okopa alendo, zotsatirazi ndi chithunzi cha mapulani ogwirira ntchito osiyanasiyana omwe angagwiritsidwe ntchito kulikonse ku Caribbean.

PACKAGE YA SWEET FUH SO HOLIDAY

1 - Akuluakulu a Tourism and Hotel Association ayitanitsa msonkhano kuti akambirane za kukhazikitsidwa kwa Public - Private Sector Collaborative "Sweet Fuh So Holiday Program."

2 - Otenga nawo gawo pamisonkhano akuyenera kuphatikiza oyang'anira Tourism and Hotel Association, ndege zam'deralo ndi zapadziko lonse lapansi, makampani awo oyendera alendo, kutsidya lina.

ndi ogwira ntchito zokopa alendo, ogulitsa malonda, akatswiri apaulendo ndi okhudzidwa ndi kopita. Kuthekera kophatikiza maulendo apanyanja kuyenera kuganiziridwa.

3 - Kusankhidwa kwa Special Marketing Task Force Committee kuti igwire ntchito yomanganso.

4 - Zigawo za Phukusi la Tchuthi, kutchulapo zochepa, ziyenera kuphatikizapo - Madyerero Ofika Kwa Alendo, Ndege, Malo Ogona, Zophikira & Gastronomy Outings, Zosangalatsa, Masewera a Madzi, Zochitika Zapadera, ndi Zochitika zina zosaiŵalika, zomwe zingapangitse kopita kukhala malo ofunika kwambiri osangalatsa chaka chonse "Sweet Fuh So Holidays."

5 - Zothandizira phukusi ziyenera kusankhidwa ndi Special Task Force Committee.

6 - Omwe akupitako akuyenera kukhala ophatikizana ndi akuluakulu a Tourism and Hotel Association, mahotela, makampani oyendera alendo, osangalatsa, malo odyera, oyendetsa taxi, oyendetsa masewera am'madzi, ojambula, olowa, akatundu, ndi ma dipatimenti apolisi.

7 - Njira zotsatsa ziyenera kugwiritsa ntchito malo ochezera a pa Intaneti ndi nsanja zachikhalidwe kuti zigwirizane ndi msika Cultural, Foodies, Ukwati ndi Honeymooners, Diaspora, Snowbirds, Millennials, LGBTQ2+, etc.

8 - Kampeni ya Public Relations iyenera kukhazikitsidwa kuti idziwitse ogula komwe kopitako kuli kotsegukira bizinesi.

9 - Masemina ophunzitsira ayenera kuchitidwa ndi maofesi akunja akunja m'misika yosiyana kuti aphunzitse akatswiri oyenda m'magulu ang'onoang'ono a 25-30 pulogalamu yatsopano.

10 - Maulendo ophunzitsira okonzekera opita kwa othandizira oyendayenda, atolankhani akunja, olemba maulendo ndi atolankhani oyenda ayenera kukhala gawo lofunikira la pulogalamuyi.

11 - Phukusi la Tchuthi liyenera kupezeka kuti likhazikitsidwe mwachangu ngati mliri watha msanga.

Sizigawo zonse za ndondomeko yayikulu ya zokopa alendo zomwe zalembedwa m'chikalatachi. Chimodzi mwazinthu zoterezi ndi "Zolimbikitsa". Ngati aphatikizidwa mu pulogalamuyi, kampeni yotsatsira zaka zitatu ya platinamu ikhoza kupangidwa yomwe ingatukule mtundu wa komwe akupita padziko lonse lapansi.

Popeza zilumba zambiri za ku Caribbean ndi malo odalira ndege, adzafunika kulumikizana ndi ndege kuchokera kwa onyamula, makamaka omwe ali ndi makampani oyendera alendo, kuti ayambitse ntchito zokopa alendo. Mgwirizanowu ukhoza kubweretsa alendo osiyanasiyana - obwera kutchuthi, apaulendo a FIT, MICE, ndi magulu a Masewera - zomwe zingapangitse kugwiritsa ntchito bwino zipinda za hotelo zomwe mukupitako. Kukambilana mautumikiwa ndi mbali ina ya ndondomekoyi.

Kupambana kwa pulojekitiyi ndi zotsatira zake zidzadalira kuyesetsa kwa mabungwe abizinesi ndi aboma komwe akupita kuti apange mapulogalamu ogwirizana. Kufunitsitsa kutaya njira zotsatsira dzulo, m'malo mwa kugwiritsa ntchito njira zatsopano za digito, kungapangitse kuchira kukhala kolimba. Kuti atsogolere kukonzekera ndi kukonza njira zamapulani apamwamba amtsogolo, madera aku Caribbean akuyenera kuganizira zokhazikitsa makomiti otsatsa azokopa alendo azigawo zabizinesi ndi aboma. M'nthawi ya digito, Caribbean iyenera kusintha kupita kuukadaulo watsopano kapena kupitiliza kutsika kwa alendo obwera.

Ponena za wolemba

Avatar ya Stanton Carter - Brand Caribbean Inc.

Stanton Carter - Brand Caribbean Inc.

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