Ogula nyumba angakhale akumwetulira m'mawa uno poyembekezera kuti kubweza kwawo kwanyumba kukuchepetsedwa, koma makampani okopa alendo okwana $ 24 biliyoni - komanso ogulitsa ena ofunika kwambiri monga ogwira ntchito ku migodi - adzapindula kwambiri ndi kugwa kwa mtengo wa dola.
Pamene kutsika kwa chiwongola dzanja ndi gawo limodzi mwa magawo atatu aliwonse kumapangitsa kuti dola itsike, makampani okopa alendo omwe ali ndi chiyembekezo akuyembekeza kusintha kwachuma koma osakhulupirira kwambiri chifukwa cha kusokonekera kwachuma padziko lonse lapansi.
Woyang'anira Tourism and Transport Forum a Chris Brown dzulo adati kutsika kwa dola ndi nkhani zolandirika dzulo lokhazikitsa kampeni yatsopano yotsatsa ya Tourism Australia yopangidwa ndi Baz Luhrmann, wotsogolera filimu yomwe ikubwera ku Australia.
"Nthawi yake ndi yabwino - pali vuto lazachuma padziko lonse lapansi ndipo sitingathe kukhala mozungulira kulira," adatero a Brown. “Tonse tili ndi ntchito yoti tigwire. Ndipo kutsika kwa Aussie dollar pamodzi ndi kukhazikitsidwa kwa kanema kumapangitsa kuti nthawi ikhale yabwino.
"Kwambiri padziko lonse lapansi Australia idzakhala malo okwera mtengo. Sitingathe kukokera mbale za tectonic pafupi ndi wina ndi mzake, kotero pamene mukuphimba dola yapamwamba ya Aussie, zimakhala zovuta kusunga anthu aku Australia kunyumba ndikukopa dziko lonse lapansi kuti libwere kuno. Chifukwa chake ndife gulu laling'ono lotsika la Aussie dollar. "
Ogula azilipira zambiri pazogulitsa kunja, koma izi zitha kuchepetsedwa pang'ono kwa wogula wamba, yemwe amapeza ndalama zokwana $200 pamwezi kuchokera pakudula mtengo.
Koma kutsika kwa dola sabata ino kwapatsa alendo omwe ali pano kale chiwonjezeko chosayembekezereka cha ndalama zomwe amawononga, ndikupanga Australia kukhala njira yotsika mtengo.
Banja lachingerezi Mark Nunn, 24, ndi chibwenzi chake, Claire Bradshaw, 21, akhala ku Australia pafupifupi milungu itatu ndipo akuganiza zowonjezera ulendo wawo.
"Poyamba tidakonza bajeti yoti tigwiritse ntchito pafupifupi $420 pa sabata, ndipo takhala tikukwaniritsa zomwe tikufuna," adatero Nunn. "Australia ndiyabwino kwambiri, kwenikweni." Kugwa kwa dollar kunali "bonasi yosangalatsa yaing'ono".
Ndipo ogwira ntchito m’migodi, amene anagundidwa ndi kutsika kwa mitengo, analinso okondwa. Woyang'anira wamkulu wa migodi ya nickel Panoramic Resources, a Peter Harold, adati kugwa kwa dollar kunali nkhani yabwino. "Zinatengera zina mwazovuta pakugwa kwamitengo yazinthu. Ndife okondwa.”
Mpikisano wotsatsa wa $40 miliyoni wa Tourism Australia m'maiko 22 uli ndi malonda awiri achidule opangidwa ndi Luhrmann.
Kampeniyo ilowa m’malo mwa chitsanzo cha Lara Bingle, yemwe anafunsa m’nkhaniyo kuti: “Kodi muli kuti helo wamagazi?”
Kampeniyi iyamba lero ku Britain.
Idzawonekera m'makanema, kanema wawayilesi, kusindikiza ndi pa intaneti ndipo ipitilira mpaka Juni chaka chamawa.
Minister of Tourism Martin Ferguson adati ad blitz idabwera panthawi yovuta pamakampani.
"Kampeni ndi gwero la chiyembekezo chachikulu kumakampani," adatero.
Pa sabata yapitayi, dolayo idatsika kwambiri, kutseka usiku watha ku US72.72c, itangofika pang'onopang'ono kumayambiriro kwa chaka, chiwongoladzanja chomwe chinanenedwa kuti chinachititsa kuti chiwerengero cha obwera kutchuthi chigwere pafupifupi 4.5 peresenti.
Komiti yolosera za Tourism Australia idzakumana mwezi wamawa kuti ikambirane za momwe dola ikugwa komanso chipwirikiti padziko lonse lapansi, ndipo ikuyembekezeka kutulutsa ziwonetsero zatsopano mu Disembala. Mu lipoti lake lomaliza, m'mwezi wa Marichi, komitiyi idawona kuti dola yaku Australia yomwe idakwera panthawiyo inali yolemetsa kwambiri kwa ogwira ntchito zokopa alendo.
Zotsatira za kusinthasintha kwa kusinthana sikuchitika posachedwa chifukwa, pafupifupi, pafupifupi theka la alendo obwera ku Australia amasungitsa maulendo awo apandege pakati pa mwezi umodzi kapena sikisi asanafike.
Tourism Australia ikuyerekeza kuti alendo pafupifupi 5.6 miliyoni akunja adayendera ku Australia chaka chino, ndipo akuti chiwonjezeko chidzafika pa 8.7 miliyoni pofika chaka cha 2017, ngakhale ziwerengerozi zitha kusinthidwanso chifukwa cha kusatsimikizika kwachuma.
Olivia Wirth, wamkulu wa Tourism and Transport Forum, yemwe akuyimira ogwira ntchito zazikulu, adati zoneneratu za kukula zinali zabwino kwambiri.
"Tangowona kuchepa kwa 4 (mpaka) 5 peresenti ya anthu obwera kutchuthi akubwera ku Australia chaka chatha," atero a Wirth. "Sindikuganiza kuti kuneneratu kuti kudzakhala chiwonjezeko chaka chamawa kupitilira 3 peresenti ndikolondola. Iyenera kukonzedwanso. "
Kumbali inayi, dola yomwe ikugwayo ikuyembekezekanso kulimbikitsa anthu aku Australia kuti asiye tchuthi cha kutsidya lina ndi tchuthi kunyumba, ndikupereka chitetezo china kwa ogwira ntchito m'deralo.
