Chiyembekezo chosiyidwa cholembera pa desiki yanu chokuuzani kuti mupite kutchuthi ndichowonadi chifukwa kampeni yotsatsa yomwe amalipira msonkho imayamba sabata ino kulimbikitsa anthu kuti atenge tchuthi chawo chamasiku 123 miliyoni.
Tourism Australia ikuyang'ana "osiya masheya" ndi kampeni ya $ 1.6 miliyoni, ndikuwalimbikitsa kuti azipita kutchuthi, ngati sichifukwa cha thanzi lawo ndiye pazachuma.
Minister of Tourism, a Martin Ferguson, akufunsa anthu aku Australia 8.7 miliyoni omwe kuyambira sabata yamawa azilandila bonasi yaboma mpaka $ 900, kuti apite kutchuthi osati kumashopu.
"M'malo mogulitsira malonda, ganizirani za chithandizo chatchuthi ... kukhala ndi nthawi yabwino ndi achibale ndi abwenzi," a Ferguson adatero potsegulira dzulo la kampeni ya No Leave No Life. M'menemo, olemba ntchito adzapatsidwa "chida" cha zinthu zotsatsa malonda kuti aziyika kuntchito kulimbikitsa antchito kuti apite kuntchito ndikuthandizira kulimbikitsa chuma.
Wosunga tchuthi wamba ndi wamwamuna, wopitilira zaka 40 ndipo ali ndi udindo woyang'anira wokhala ndi tchuthi cha masiku 25. Boma likuyerekeza kuti pali $ 33 biliyoni patchuthi chosonkhanitsa.
Kampeniyi ikuwonetsa kusintha kwa oyang'anira zokopa alendo kuti athandizire gawo la zokopa alendo zapanyumba $65 biliyoni pomwe kuchuluka kwa alendo akunja kukucheperachepera. Chaka chino alendo apadziko lonse lapansi adzagwa 4.1 peresenti, kapena pafupifupi 219,000, mpaka 5.3 miliyoni, Tourism Australia ikuneneratu.
Woyang'anira wake, a Geoff Buckley, adati kukakamiza kwawo sikunawononge kampeni yapadziko lonse lapansi pogwiritsa ntchito mutu wa kanema wa Baz Luhrmann ku Australia. "Pali kusintha kwanyumba, inde, koma sitikuchoka pa kampeni yapadziko lonse lapansi," adatero.
Koma makampaniwa adauzidwa kuti akuyenera kukhala opikisana kwambiri ngati atatsimikizira anthu kuti awononge bonasi m'malo mosunga ndikusiya Bali ku Broome.
A Ferguson adati ogulitsa adachita ntchito yabwino yopezera anthu kuti akagulitse m'masitolo, koma kuti makampani okopa alendo amayenera kukhala "wofunitsitsa kupikisana ndi dola yotayika".
Pamene bajeti zapakhomo zikuphwanyidwa, makampani okopa alendo akugwiritsa ntchito mwayi wodzikweza. Tourism Queensland yakhazikitsa kampeni yotsatsa ya "Bonus Breaks" yokwana $1.3 miliyoni yomwe cholinga chake ndi kukopa anthu.
Malo ochitirako misasa ndi apaulendo, kampani yamabasi ya Greyhound ndi malo ogona a nyenyezi zitatu zonse "zikuyenda bwino kwambiri", adatero a Buckley.
Mtsogoleri wa gawo la maulendo ndi zosangalatsa pa kampani yofufuza ya TNS, Carolyn Childs adanena kuti pali lingaliro lakuti Australia ndi yokwera mtengo. Pakafukufuku waposachedwa wa anthu aku Australia a 1000, opitilira theka adati kupezeka kwa malo abwino ogona komanso ndege zotsika mtengo zingawapangitse kupuma.
Mayi Childs adati pali zolepheretsa uthenga wa kampeniyi. "Pakadali pano osawoneka ndi ofanana ndi ntchito."
