Global Hotel Alliance idaposa zomwe zanenedweratu mu 2022

UAE-Likulu la Global Hotel Alliance, mgwirizano waukulu kwambiri padziko lonse lapansi wamakampani odziyimira pawokha odziyimira pawokha, yanena kuti zachita bwino kwambiri kwa miyezi isanu ndi inayi zomwe zapitilira zomwe zidanenedweratu, ndi ndalama zonse zomwe mamembala 22 miliyoni a pulogalamu yake yokhulupirika ya GHA DISCOVERY ku US. $ 900 miliyoni, kukwera 68% pa 2021 ndikufikira 84% ya mliri usanachitike (2019) mwanjira yofanana.

Kuphatikizika kwa mitengo yokwera kwambiri komanso kuwonjezeka kwa 20% kwautali wakukhala padziko lonse lapansi kuyambira Januware mpaka Seputembala motsutsana ndi nthawi yomweyi mu 2021, motsogozedwa ndi kufunikira kwapaulendo kokasangalala komwe kukutulutsidwa, kwathandizira kukwera kwantchito.

Maiko atatu apamwamba omwe membala wa GHA DISCOVERY amakhala panthawiyi anali malo opumira amphamvu: mwachitsanzo, Maldives, Thailand ndi UAE, pomwe mizinda yomwe idachezeredwa kwambiri inalinso Dubai (kukula kwina kwa 48% mu 2021), kutsatiridwa. ndi Singapore ndi Bangkok.

Zizindikiro zowoneka bwino zakubwerera pambuyo pa mliri zidanenedwa ku Phuket ndi Bangkok, Thailand ndi 535% ndi 345% kukula kwachuma motsatana ndi 2021, kutsatiridwa ndi Honolulu, Hawaii ndi 305% ndi London, UK, ndi 300% kukula. . Ngakhale kusokonezedwa kwa maulendo apandege komanso zoletsa zokhudzana ndi mliri, zopitilira 60% za ndalama za GHA DISCOVERY zidachokera kumayiko akunja, ndipo gawoli likukula kwambiri m'miyezi yachilimwe. Komabe, kukhala kunyumba kumakhalabe kofunika kwambiri m'misika ina, mwina chifukwa choletsedwa kuyenda kapena kupitirizabe kufuna malo okhala, pomwe 90% ya ndalama zomwe mamembala aku China amawononga ndi 88% ya ndalama zomwe mamembala aku India amakhala akumayiko awo. Mosiyana ndi izi, apaulendo otsika mtengo kwambiri ochokera kumayiko ena adachokera ku USA (US$76 miliyoni), UK (US$71m) ndi Germany (US$60m), zomwe zikuyimira gawo limodzi mwa magawo anayi a ndalama zonse.

Kuganiziridwanso kwa pulogalamu yokhulupirika ya GHA DISCOVERY, yomwe idakhazikitsidwa mu Disembala 2021, yomwe idabweretsa ndalama zoyambira za digito zamakampani, DISCOVERY DOLLARS (D$), zomwe zitha kuwomboledwa pakakhala malo aliwonse amtundu wa hotelo ya GHA, zidachulukitsanso ndalama. Kuyambira Januwale mpaka Seputembala, GHA idapereka mphotho ya D$55 miliyoni (mtengo womwewo mu US$) kwa mamembala, omwe atha kuwagwiritsa ntchito kulipirira malo okhala panyumba iliyonse ya GHA padziko lonse lapansi, ndikuyendetsanso kubwereketsa.

"Ntchito zathu za 2022 mpaka pano zapitilira zomwe tikuyembekezera, osati kuwonetsa kukopa kwapaulendo, pomwe zikuchokera ku mliri, koma kupambana kwa njira yathu yakukula, mothandizidwa ndi kukonzanso kwa GHA DISCOVERY komanso kuwonjezera kwa ma hotelo atsopano ogwirizana nawo. mgwirizano wathu, "atero CEO wa GHA Chris Hartley.

"Ndi kuwomboledwa kwa D$ komwe kumapereka kubwereza komanso mtundu wina ukukulirakulira, tikupereka njira zatsopano zopezera ndalama kumahotelo athu. Nthawi zambiri, zowombolazi zikugwiritsidwa ntchito ngati kulipirira ndalama zonse za mlendo, ndipo makampani athu akuchitira umboni kubweza ndalama zokwana ka 17 kuchokera ku pulogalamu yatsopanoyi, kukwezedwa kwa 21% poyerekeza ndi ROI yoperekedwa ndi mtundu wakale wa kukhulupirika kwathu. pulogalamu", akuwonjezera.

Nyengo yatchuthi yachilimwe ya 2022 inali yoyendetsa ntchito ina, pomwe Ogasiti akuwonetsa kuti ndi mwezi wachiwiri wamphamvu kwambiri wamgwirizanowu, kubweretsa ndalama zomwe zidangotsala pang'ono kutulutsa mbiri ya Marichi 2019.

Kuphatikizira kuwonjezereka, NH Group ya likulu la Madrid idalumikizana ndi GHA mu Juni, kubweretsa mahotela opitilira 350 ndi mamembala 10 miliyoni a pulogalamu yokhulupirika. Mamembala onse a GHA DISCOVERY adakula ndi 74% mu Q3 2022 motsutsana ndi nthawi yomweyi mu 2021. Mayiko otchuka kwambiri omwe amapita kukayenda m'malire a chilimwe anali Spain, US, Germany, Italy ndi Thailand.

Hartley adamaliza kuti: "Ndikuyenda kosangalatsa komwe kukukulirakulira mu Q4, kuyenda kwamabizinesi kumakwera pang'onopang'ono, zomwe zikuwonetseredwa ndi ndalama zamaakaunti athu akuluakulu omwe abwerera ku 81% ya 2019 kumapeto kwa Q3, komanso ndi D $ yochulukirapo yomwe ikupezeka, tili ndi chidaliro cha chiyembekezo chabwino cha chaka chonse cha 2022 ndikulowera mu 2023.