Mövenpick akuwonetsa kampeni yatsopano yapadziko lonse lapansi

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HotelsToIndulge imapereka ulemu ku mizu yolimba ya mtunduwu muzaluso zophikira, komanso kulimbikitsa kulumikizana kwatanthauzo kudzera muzakudya ndi zakumwa, komanso kutumiza alendo kumadera azikhalidwe, zosangalatsa, komanso kusintha kwamakhalidwe.

Mapiri & Malo Okhazikika a Mövenpick ali wokondwa kuyambitsa kampeni yake yatsopano yapadziko lonse lapansi, Mahotela kuti Asangalale, yopangidwa kuti iphatikize mwaluso zochitika za mlendo ndi mphamvu yosintha ya chakudya, kupanga malumikizano kudzera mu chikhalidwe, ndi kulimbikitsa alendo kuti azichita mwachidwi. Pokhala wokhazikika mu chikhalidwe cha mtundu ndi nzeru zakuchita bwino komanso kulumikizana ndi anthu, kampeni ya "kukonda kuchita bwino" imakhala ndi zithunzi zokongoletsedwa ndi chokoleti, zosewerera, komanso zokumana nazo zapanyumba zokhala ndi mutu wa gastronomy zosungidwa bwino kuti zidyetse ndi kulemeretsa moyo.

Kampeni yatsopanoyi inalimbikitsidwa ndi kupangidwa pogwiritsa ntchito kafukufuku waposachedwapa wa ogula, zomwe zikusonyeza kuti apaulendo padziko lonse lapansi amafotokoza za moyo wapamwamba monga “kukhala ndi nthawi yopuma ndi kusangalala.”* Zomwe anapeza komanso zimene apeza zikusonyeza kuti ogula akufufuza kwambiri zinthu zachilendo ndipo akuyang’ana mozama. momwe mungakhazikitsire thanzi ndi thanzi ndi kukhutitsidwa kosatsutsika kusangalala ndi chakudya ndi zakumwa. Kudzisangalatsa kotereku kuli pamtima pa Mövenpick ethos ndi Mahotela kuti Asangalale kampeni. Pophatikiza zosangalatsa zabwino komanso kudzikonda, Mövenpick amakonda kupanga zochitika zapamwamba za alendo zomwe zimapereka chisangalalo chachibadwa ndikusintha dziko kukhala malo osatha, osewerera.

"Mahotela kuti Asangalale adzalimbikitsa apaulendo kuti azichezera, kukhala, ndikusangalala ndi Mövenpick paulendo wawo, komwe kusangalatsidwa kumalumikizidwa mwaluso muzinthu zonse za alendo, "adatero. Alexander Schellenberger, Chief Brand Officer, Accor. "Kampeniyi imalimbikitsa malingaliro amtundu wa kudziletsa achita bwino, zomwe zimaphatikizapo chilichonse kuyambira pamwambo wa tsiku ndi tsiku wa Chocolate Hour kumahotela a Mövenpick kupita kuzinthu zokonda dziko lapansi zomwe zimadyetsa dziko lathu lapansi. Ndikukuitanani ndi mtima wonse kuti mudzasangalale kuhotelo komwe kumakhutiritsa chilakolako - chikondi, kulumikizana, kufufuza, ndi moyo."

Cholowa cha mtundu ndi nzeru zake za "kukonda kuchita bwino" zidachokera ku masomphenya a woyambitsa Mövenpick Ueli Prager ndi chikhulupiriro chake chakuti, "Sitichita chilichonse chodabwitsa. Timapambana chifukwa timangochita zinthu wamba m’njira yodabwitsa.” Ndi Mahotela kuti Asangalale, Mövenpick adzakhala "malo" opita ku chikhalidwe cha chakudya chomwe chimasonkhanitsa anthu, chimathandiza kuti anthu azilumikizana, amatsitsimutsa maganizo, ndipo amapanga nthawi zamatsenga zophikira zomwe apaulendo ndi anthu am'deralo amafuna kuti azichita.

The yatsopano kampeni imathandizira gawo lofunikira la dongosolo lachidziwitso chamtundu, kulimbikitsa malo ake apamwamba, kukulitsa kufunikira kwa omvera omwe ali pachiwopsezo ndi achichepere, ndikukulitsa kuyanjana ndi kulengeza kudzera pazokumana nazo zapamwamba, zosasamala komanso zenizeni. Mahotela kuti Asangalale iyamba mu Seputembara 2022 ndi dongosolo lazama TV lomwe limayang'ana kwambiri kukopa anthu panjira zosiyanasiyana komanso zama digito.

"Mövenpick imapanga mahotela apamwamba komanso chokoleti chokoma, ayisikilimu, khofi ndi vinyo. Mwachidziwitso, kampeniyi ndi yongopeka komanso ngati nthano, kuyimira malo omwe mumachotsa chidutswa pakhoma ndikupangidwa ndi chinthu chokoma. Kubwerera ku mizu yeniyeni ya chizindikirocho, tinapeza zoseketsa zambiri, hedonism, mphindi zophikira ndi ma bon vivants. Mahotela alidi ndi chisangalalo pachimake, kudzikonda kochitidwa bwino, monga momwe aku Swiss amadziwa momwe angachitire. Tengani masitepe a chokoleti ndi kirimu aku Dubai, uchi kuchokera ku Marrakesh kapena macaroon a rasipiberi ochokera ku Zürich. Izi ndi zoyitanira zomveka bwino kuti mukhale okhazikika, "adatero Jean-Guilhem Lamberti, Chief Creative Officer, Accor.

Monga gawo la kampeni yoyambilira, Mövenpick adagwirizana ndi katswiri wodziwika bwino Eric Lanlard, yemwe amadziwika kuti 'Cake-Boy,' pazakudya zapadera m'misika yosankhidwa, kuyambira ku Middle East. Kugwa uku, Mövenpick ayitanitsa olimbikitsa komanso opanga zinthu kuti atenge nawo gawo pa a Weekend of Indulgence ndi Eric Lanlard ku Mövenpick Resort Al Marjan Island. Ichi chikhala choyamba pamisonkhano yapa Mövenpick padziko lonse lapansi yomwe izikhala ndi zokumana nazo monga makalasi apamwamba a chokoleti, zachikhalidwe, maola ochezera a chokoleti, komanso chakudya chamadzulo chosangalatsa. Lingaliro lapadera la Mövenpick Chocolate Hour lopangidwa ndi Eric Lanlard lidzaperekedwanso kumahotela 15 ndi malo ochitirako tchuthi ku Middle East, Africa ndi Turkey zomwe zingadabwitse ndi kusangalatsa alendo.

Kuphatikiza pa zochitika zapanyumba, a Mahotela kuti Asangalale Kampeni ikhala ndi mpikisano wapa social media womwe umalimbikitsa anthu kuti agawane zosangalatsa zosayembekezereka, zosalembedwa. Izi zitha kukhala zongochita zachifundo mwachisawawa kapena kuthamangira wosewera mpira yemwe amamukonda mpaka kulanda zomwe mwana adachita atalumidwa ndi keke ya chokoleti koyamba kapena kuwona mapiri okutidwa ndi chipale chofewa kwa nthawi yoyamba. Ngakhale nthawi sizikudziwika, kampeni yachitukuko ndi njira imodzi yomwe Mövenpick akuchitapo kanthu kukumbutsa anthu kuti moyo ndi wodzaza ndi mphindi zochepa zachisangalalo ndikuti tonse tiyenera kuyesetsa kuwakumbatira ndi kuwakondwerera. Kuti mutenge nawo mbali, mafani amtunduwu amatha kungoyika zithunzi kapena makanema pa Instagram pogwiritsa ntchito hashtag #HotelsToIndulge. Mövenpick adzagwira ntchito mogwirizana ndi gulu losankhika la anzawo osankhidwa kuti alimbikitse gulu lawo lapaintaneti kugawana nkhani zosayembekezereka zomwe zimawapangitsa kukhala ndi mwayi wopambana mphoto zosangalatsa. Mpikisanowu udzayamba pa 01 October 2022 ndi kutha pa 30 December 2022. Onani Mövenpick Hotels-to-Indulge Terms & Conditions kuti mudziwe zambiri.

"Mövenpick, amamvetsetsa bwino chisangalalo chomwe kukhudza luso lazophikira kungabweretse," adatero Eric Lanlard, wotchedwa Cake-Boy. "Ndizosangalatsa kugwira ntchito ndi Mövenpick ndikuthandizira kupanga zamatsenga, nthawi zosayembekezereka zomwe zimachitika mlendo akatenga nawo gawo pakupanga zophikira zomwe sanakumanepo nazo, kapena kukoma komwe kumawalumikiza ku malo ndi nthawi yapadera. N’zosakayikitsa kuti chakudya chimene timakumana nacho poyenda chimachititsa kuti tizikumbukira zinthu zambiri.”

Kuphatikiza apo, Mövenpick ikupititsa patsogolo lonjezo lake lodyetsa dziko lapansi ndikulimbikitsa kusintha kwa chikhalidwe cha anthu ndi kampeni yake yapachaka ya Kilo of Kindness yachifundo. Kukhazikitsidwa mu Okutobala, kampeni yachisanu ndi chiwiri yapachaka ya Kilo ya Kukoma Mtima idzayitanitsa alendo, alendo ndi gulu la Mövenpick kuti apereke chakudya, zovala kapena maphunziro kumadera ovutika padziko lonse lapansi. Mahotela opitilira 45 a Mövenpick ku Africa, Asia, Europe ndi Middle East akuyembekezeka kuthandizira kampeni komanso kugawa zopereka mogwirizana ndi mabungwe opereka chithandizo akumeneko.

Popeza idachokera ku 1948 ngati malo odyera omwe cholinga chake ndi kusokoneza chakudya chabwino, Mövenpick ali ndi ukadaulo wochuluka pazatsopano zagastronomic. Mbiri ya zophikira za mtundu wamtunduwu imakhalabe gwero lofunikira lachilimbikitso cha masomphenya ake ochereza alendo ndipo imatsitsimutsidwa mu Mahotela kuti Asangalale zithunzi za kampeni - pogwiritsa ntchito chakudya ngati fanizo lazosangalatsa koma zopezeka zoperekedwa ku malo a Mövenpick padziko lonse lapansi.

Za Mövenpick

Ku Switzerland, mu 1948, Ueli Prager adapanga Mövenpick, lingaliro losintha momwe aliyense angasangalale ndi kukoma kwa vinyo wabwino, nthawi zabwino komanso moyo wabwino. Masiku ano, kuchereza alendo komweku kumakhalabe mu hotelo iliyonse ya Mövenpick, komwe aliyense angayamikire zosangalatsa zofunika pamoyo, kudzera mumphindi zakusangalatsidwa kwenikweni. Ndi mahotela opitilira 110 ndi malo osangalalira padziko lonse lapansi komanso ena 50 omwe adakonzedwa pofika 2025, Mövenpick akadali wowona ku cholowa chake cha ku Switzerland komanso cholowa chambiri chophikira, kulemekeza lonjezo la omwe adayambitsa kuti achite bwino pochita zinthu moyenera. Pozindikira njira yokhazikika ya mtunduwo pakukhazikika, komanso kudzipereka kwake kumadera ndi madera akumaloko, Green Globe yatcha Mövenpick kukhala hotelo yokhazikika padziko lonse lapansi chaka chilichonse kuyambira 2017. Mövenpick ndi gawo la Accor, gulu lotsogola kwambiri padziko lonse lapansi lochereza alendo lomwe limawerengera anthu opitilira 5,300 padziko lonse lapansi. katundu m'maiko oposa 110, ndi mtundu wotenga nawo gawo mu ZONSE - Accor Live Limitless - pulogalamu ya kukhulupirika yomwe imapereka mwayi wopeza mphotho zosiyanasiyana, ntchito, ndi zokumana nazo.