Nduna ya Tourism ku Jamaica Alankhula Pamsonkhano Wantchito Zabwino Kwambiri

Opezekapo anali a Hon. Robert Nesta Morgan, Mtumiki Wokhala Ndi Udindo Wachidziwitso; Senator Dr. Hon. Dana Morris Dixon, Mtumiki wopanda Portfolio mu Ofesi ya Prime Minister; Mlembi wa Cabinet, Hon. Audrey Sewell; Ms. Darlene Morrison, Mlembi wa Zachuma; Mayi Marjorie Johnson, Mtsogoleri Wamkulu wa Zaumisiri, Ofesi ya Cabinet, Ali ndi Udindo Wopititsa patsogolo Mabungwe a Boma; ndi Dr. Wayne St. Aubyn Henry, Wapampando ndi Mtsogoleri Wamkulu wa Planning Institute of Jamaica (PIOJ); pamodzi ndi Alembi Okhazikika, Apampando a Bungwe ndi Atsogoleri a Mabungwe Opereka Mphotho, Alendo Olemekezeka, ndi Mamembala a Media.

A Hon. Ulendo waku Jamaica Minister anati:

Mabungwe aboma ndi malo ovuta ndipo nthawi zambiri kuchuluka konse ndi kufunika kwa ntchito yathu kumachepetsedwa ndi anthu komanso, nthawi zina, ngakhale ndi antchito athu.

Boma ndi amodzi mwa omwe amapereka chithandizo chachikulu chomwe chimakhudza miyoyo yathu komanso moyo wathu. Komabe, anthu ambiri amamvetsetsa momwe Boma limagwirira ntchito kuyambira pomwe limakhudza moyo wawo watsiku ndi tsiku, monga kutolera misonkho, kumanga misewu ndi masukulu, kutolera zinyalala, kupezeka kwa chithandizo chaumoyo komanso kuwongolera umbanda ndi chiwawa. Ntchito zonsezi ndi zofunika, koma iyi ndi nsonga chabe ya madzi oundana. Boma ndi lochuluka kwambiri.

Boma lilinso ndi udindo woteteza dziko ku ziwopsezo zakunja ndi kusunga zida zankhondo; kupereka chithandizo kwa anthu omwe ali pachiwopsezo kudzera m'zaumoyo, chithandizo cha chakudya ndi madongosolo a nyumba; kuwongolera mabizinesi ndi misika kuti zitsimikizire mpikisano wachilungamo komanso chitetezo cha ogula; kukhazikitsa ndondomeko zoteteza chilengedwe ndi zachilengedwe; kuyimira zofuna za dziko pa nkhani za mayiko ndi kusunga ubale wa kazembe; kupereka chithandizo chatsoka, kuzimitsa moto ndi chithandizo chadzidzidzi; ndi kulimbikitsa ndi kusunga cholowa cha dziko ndi chikhalidwe… Kungotchulapo zochepa chabe.

Kuchuluka kwa udindo wa Boma kumapangitsa kuti tiganizire mozama kukhazikitsa bwino kwa ndondomeko ya ntchito zabwino m'boma zomwe zingapereke ubwino wopereka chithandizo ndi kupititsa patsogolo momwe timachitira bizinesi ndi Boma m'madera, m'mayiko komanso padziko lonse lapansi. . Kumanga dziko kumadalira pa izo.

Choncho, ndikuyamikira bungwe la Public Sector Modernization Division (PSMD) lomwe lili mu Ofesi ya nduna za boma, chifukwa chotsogolera Boma pa ntchito yopititsa patsogolo ntchito za boma komanso makamaka pokhazikitsa Mphotho ya Utumiki Wabwino Kwambiri pozindikira ndi kupereka mphoto kwa anthu. mabungwe omwe akuwonetsa ntchito zabwino kwambiri popereka ntchito zabwino kwa nzika. Kuzindikira mabungwe omwe awonetsa kudzipereka kwakukulu pakukweza ndi kukhazikitsa zowongolera m'malo ofunikira operekera ntchito.

SERVICE EXCELLENCE & NATION BILDING

Kuchita bwino kwa ntchito kumagwira ntchito yofunika kwambiri pakupititsa patsogolo chitukuko cha dziko. Sikuti ndi nkhani yamalonda chabe, koma ndi maziko a chitaganya chotukuka.

Dziko likayika patsogolo kuchita bwino kwa ntchito, limakhazikitsa maziko olimba akukula kwachuma, kupita patsogolo kwa chikhalidwe cha anthu komanso kupita patsogolo konse. Popereka ntchito zapadera kwa nzika zake, mabizinesi ndi alendo, dziko limatha kukopa mabizinesi, kulimbikitsa zokolola komanso kupititsa patsogolo mpikisano wake padziko lonse lapansi.

Choyamba, kuchita bwino pa ntchito kumapangitsa kuti anthu azikhala ndi moyo wabwino komanso kuti akhale ndi moyo wabwino. Imawonetsetsa kuti nzika zili ndi mwayi wopeza chithandizo chofunikira monga chisamaliro chaumoyo, maphunziro, mayendedwe, ndi zofunikira.

Popereka chithandizo chodalirika komanso chapamwamba, maboma akhoza kupititsa patsogolo moyo wa anthu ndi kupanga anthu ogwirizana. Izi zimalimbikitsa mgwirizano pakati pa anthu ndikuchepetsa kusagwirizana, zomwe ndizofunikira kwambiri pa chitukuko chokhazikika.

Kuphatikiza apo, kuchita bwino kwa ntchito kumalimbikitsa kukhulupirirana ndi chidaliro pakati pa nzika. Mabungwe aboma, mabizinesi ndi mabungwe akamapereka chithandizo chapamwamba nthawi zonse, anthu amayamba kukhulupirira maluso awo ndi zolinga zawo. Kukhulupirirana ndiye maziko a gulu lolimba, lothandizira mgwirizano, kusungitsa ndalama komanso mgwirizano pakati pa anthu. Kuphatikiza apo, kuchita bwino kwautumiki kumakulitsa mpikisano wadziko. Pazachuma chapadziko lonse lapansi, mayiko omwe amapereka ntchito zapadera amakopa ndalama zakunja, amalimbikitsa kukula kwachuma komanso kupanga mwayi wantchito. Ndichizindikiro cha kudzipereka kwa dziko ku chitukuko ndi chitukuko.

Makampani omwe akufuna kukulitsa kapena kukhazikitsa msika watsopano amatha kusankha mayiko omwe ali ndi mbiri yabwino yopereka chithandizo. Izi ndichifukwa choti ntchito zabwino komanso zodalirika zimachepetsa zoopsa zomwe zingachitike, kupititsa patsogolo kukhutira kwamakasitomala ndikulimbikitsa malo abwino abizinesi.

Kuphatikiza apo, kuchita bwino kwautumiki kumathandizira kukulitsa zokolola. Mabungwe omwe amaika patsogolo kuchita bwino amafunafuna njira zowonjezera ndikuwongolera ntchito zawo. Ntchito zikaperekedwa moyenera, mabizinesi amatha kugwira ntchito bwino ndikuyang'ana ntchito zawo zazikulu. Izi zimapangitsa kuti pakhale zokolola zambiri, zomwe zimabweretsa phindu komanso kukula kwachuma.

Kuchita bwino kwautumiki kumathandiziranso luso komanso kupita patsogolo kwaukadaulo, popeza opereka chithandizo atha kutengera ndi kuphatikiza matekinoloje atsopano moyenera. Kulimbikitsana uku kumapindulitsa anthu onse chifukwa kumalimbikitsa kuphatikizidwa. Ntchito zabwino kwambiri ziyenera kupezeka kwa onse, mosasamala kanthu za chikhalidwe ndi zachuma.

Ngakhale kuti kuchita bwino kwa ntchito kuli kopindulitsa mosakayikira pachitukuko cha dziko, ndikofunikira kuganizira mtengo wachuma wokhudzana ndi kukwaniritsa ndi kusunga miyezo yapamwamba yautumiki. Kuyika ndalama pazomangamanga, maphunziro, ukadaulo, ndi kukonza njira kumafunikira ndalama zambiri. Maboma ndi mabizinesi akuyenera kugawa bajeti ndikukhazikitsa ndalama zoyendetsera ntchito.

Kuphatikiza apo, kuchita bwino kwautumiki nthawi zambiri kumafuna kuti pakhale ndondomeko zoyendetsera ntchito kuti zitsimikizire kusasinthika ndi khalidwe. Ndondomekozi zimafuna kuwunika, kulimbikitsa, ndi njira zotsatiridwa, zomwe zimaphatikizaponso ndalama. Komabe, nkofunika kuzindikira kuti mtengo wachuma wa ntchito zabwino kwambiri umaposa phindu lake la nthawi yaitali, monga kuwonjezeka kwa zokolola, kupititsa patsogolo mpikisano, ndi kupititsa patsogolo moyo wabwino wa anthu.

ZOLEMBA NTCHITO CHITSANZO

Kuchita bwino kwautumiki ndiye msana wamakampani okopa alendo ku Jamaica komanso chomwe chimapangitsa kuti pakhale phindu komanso kukula. Komabe, izi sizinangochitika mwangozi; Tikupititsa patsogolo chikhutiro cha alendo kudzera mu "ntchito zogwira mtima kwambiri." Pamsika womwe ukukulirakulira wampikisano wapadziko lonse lapansi, ndikofunikira kuti kopitako asadalire zinthu zawo zachilengedwe komanso kuyang'ana kwambiri popereka chithandizo chapadera kwa alendo. Kutsatsa ndiye gwero la moyo wamakampani aliwonse komanso zokopa alendo, zimagwira ntchito yofunika kwambiri. Jamaica yachita bwino pakutsatsa magombe ake okongola, nyimbo za reggae ndi zakudya zokoma. Komabe, malonda okha sikokwanira. Kuti tidzisiyanitse bwino ndi kupanga chikoka chokhalitsa, tiyenera kutsindika ubwino wautumiki.

Mtengo wa ntchito zabwino kwambiri pantchito zokopa alendo sungathe kuchepetsedwa. Ndizomwe zimasiyanitsa kopita, zimasiya chidwi chosatha kwa alendo, ndikuwalimbikitsa kuti abwerere ndikupangira ena Jamaica. Utumiki wapadera ukhoza kusintha mlendo wanthawi imodzi kukhala woyimira dziko mokhulupirika.

M'nyengo ino ya chikhalidwe cha anthu ndi kulankhulana pompopompo, zochitika za mlendo aliyense zingakhudze ena ambiri. Zokumana nazo zabwino zimabweretsa ndemanga zabwino komanso zolemba zapa TV, zomwe zimakulitsa kufunikira kwa mtundu wa Jamaica. Kumbali ina, kusagwira bwino ntchito kungawononge mbiri yamakampani onse.

Brand Jamaica yadzipereka kukwaniritsa malonjezo ake. Zomwe timagulitsa ndizomwe mlendo amapeza. Izi ndizofunikira kwambiri pamakampani omwe ali gwero lalikulu lazachuma cha dziko. Tourism ndiye gwero lalikulu lazachuma ku Jamaica, kupanga ntchito, mabizinesi ndi chitukuko cha zomangamanga.

Gawo lofunika kwambiri ili ndi lomwe limayang'anira 9.5% ya Gross Domestic Product (GDP), limapereka 50% ya ndalama zakunja, ndipo limapanga ntchito 354,000 zachindunji, zachindunji komanso zongotengera. Pazonse, gawo la zokopa alendo lakula ndi 36% pazaka 30 zapitazi motsutsana ndi kukula kwachuma kwa 10%.

Monga ntchito yamitundu yambiri, zokopa alendo zimakhudza miyoyo yambiri ndikulumikizana ndi magawo osiyanasiyana, monga ulimi, mafakitale opanga ndi chikhalidwe ndi kupanga, komanso magawo ang'onoang'ono monga mayendedwe apamtunda, mahotela, zokopa, malo odyera ndi ntchito zina.

Nthawi zambiri ndimafotokoza zokopa alendo ngati magawo osuntha - anthu, mabizinesi, mabungwe ndi malo - omwe amalumikizana kuti apange zochitika zosasinthika zomwe alendo amagula ndikugulitsa komwe akupita.

Masitepe otsatizana pamndandanda wonse wamtengo wapataliwu amapita kukupanga chinthu chomalizidwa. Kwa makampani okopa alendo ku Jamaica, zomwe zidatsirizika ndi dziko losayerekezeka[1]zochitikira alendo athu.

Chifukwa chake, pamayendedwe aliwonse okhudzana ndi zokopa alendo, payenera kukhala kudzipereka pakukhutira kwamakasitomala ndikuchita bwino kwa ntchito. Uwu ndiye maziko a ntchito yathu yokopa alendo.

Ngakhale malonda athu okopa alendo amadziwika kuti ndi ena abwino kwambiri padziko lonse lapansi, ndikutha kwathu kupereka ntchito zabwino kwambiri nthawi zonse komanso zinthu zabwino zomwe zimatisiyanitsa ndi mpikisano. Ichi ndichifukwa chake 42% yathu yobwerezabwereza kuchuluka kwa alendo.

Ngati kuchita bwino kwa ntchito ndizomwe zimayendetsa phindu ndi kukula kwa zokopa alendo; ngati ndiye chosiyanitsa chachikulu mubizinesi, ndiye kuti ntchito zathu ziyenera kupitilira zomwe alendo amayembekezera. Iyi ndi njira yokhayo kuti makampani azindikire zomwe angathe komanso kuti ogwira nawo ntchito apindule nawo.

Kugulitsa kwathu mukuchita bwino kwambiri kukulipira zopindulitsa zabwino monga zikuwonekera ndi manambala omwe tidafika. Moti zokopa alendo zakhala zikuthandizira kukula kwachuma mdziko kwa magawo khumi motsatizana kuyambira mliri wa COVID-19, malinga ndi Planning Institute of Jamaica (PIOJ).

Pa kotala yapitayi, Julayi 1 mpaka Seputembara 30, 2023, Jamaica idalandira ofika 682,586, zomwe zikuyimira chiwonjezeko cha 5.5% poyerekeza ndi kotala yofananira ya chaka chatha. Zomwe zapeza kuchokera kotalali zidawonetsanso kukwera kochititsa chidwi, kufika pafupifupi madola biliyoni aku US, zomwe zikuyimira chiwonjezeko cha 7.3% munthawi yomweyi mu 2022.

M’chakachi, January mpaka October 21, alendo okwana 2,213,872 abwera kudzaima pagombe lathu. Uku ndikuwonjezeka kwa 19.5% panthawi yomweyi chaka chatha komanso chiwonjezeko cha 9.6% panthawi yomweyi mliri usanachitike 2019.

Izi zikupitilira kukula kodabwitsa kwa zokopa alendo; zonse zokhudza kubwera kwa alendo komanso ndalama zomwe amapeza. Ngati tipitilizabe njira iyi, yomwe tikuyembekeza kuchita, tikhala panjira yoti tikwaniritse zomwe tikufuna kuti tikwaniritse alendo okwana 3.8 miliyoni ndi ndalama zakunja zokwana $4.1 biliyoni pakutha kwa chaka.

Kuti tipereke zinthu zabwino zokopa alendo komanso kupititsa patsogolo ntchito zokopa alendo, tayang'ana kwambiri mbali zingapo zofunika:

• Maphunziro & Chitukuko: Kudzera m'gulu lathu lachitukuko cha anthu, bungwe la Jamaica Center of Tourism Innovation (JCTI), tikuyika ndalama zophunzitsira mosalekeza ndikupereka ziphaso kwa anthu ogwira ntchito m'mafakitale pachilumbachi ndikuwapatsa mwayi watsopano. Anthu opitilira 10,000 adalandira ziphaso zaka zisanu zapitazi kudzera mu mapulogalamu a JCTI, ndipo pulogalamu yazaka ziwiri ya Hospitality and Tourism Management Programme (HTMP), yomwe pakali pano ikuchitika m'masukulu 14 apamwamba pachilumba chonse, ikuthandiza ophunzira kuti azitha kulowa. certification kwa tourism industry.
• Chitsimikizo Chakopita: Tikuwonjezeranso chidwi chathu pa Destination Assurance, yomwe ndi pulani yotsogolera unduna ndi ogwira nawo ntchito powonetsetsa kuwongolera mosalekeza pakupereka ndi kasamalidwe ka ntchito zabwino m'mbali zonse za zokopa alendo, kuyambira mahotela mpaka zoyendera kupita kumalo oyendera alendo. Tiyenera kuchita zomwe timalonjeza tikamagulitsa Jamaica padziko lonse lapansi.
• Ndemanga & Kuwongolera: Timafunafuna mwachangu mayankho kuchokera kwa alendo ndikuwagwiritsa ntchito kukonza zofunika. Kukambirana momasuka ndi alendo kumathandiza kumvetsetsa zomwe akuyembekezera ndikuthana ndi zovuta zilizonse mwachangu. Mwachitsanzo, bungwe la JAMVAC, bungwe la Unduna wa Zokopa alendo lomwe lili ndi udindo wachindunji woyendetsa maulendo apanyanja, lakhala likulandira ndemanga zenizeni kuchokera kwa apaulendo kudzera paowunika awo a digito osangalala kapena osawayang'anira kuti apititse patsogolo luso lawo lakudoko.

Kuwonjezela apo, tikhala tikupanga kafukufuku wa National Public Perception Survey (National Public Perception Survey) kuti tidziŵe zimene anthu akudziwa ndi mmene amaonela nchito yokopa alendo m’dziko muno ndi mmene imakhudzila nzika zathu, kuphatikizapo mmene anthu amakhudzidwira. Izi ndizofunikira pamene tikupanga ndondomeko ndi mapulogalamu opititsa patsogolo kukula kwa gawoli.

Sitingathe kupanga malonda abwino okopa alendo ngati anthu omwe ali mitima yamakampani sakumva kuti ndi eni ake komanso ngati akupindula ndi kupambana kwa zokopa alendo.

Kupanga Kukhazikika: Kuyankha mwachangu komanso kothandiza pamavuto kungathandize kusunga mbiri ya Jamaica. Chifukwa chake, tikuwonetsetsa kuti takonzekera kukumana ndi zovuta zosayembekezereka, monga masoka achilengedwe kapena zochitika zapadziko lonse lapansi (monga mliri wa COVID[1]19). Tikulimbikitsa kulimba mtima pantchito zokopa alendo zam'deralo komanso zapadziko lonse lapansi pokulitsa kufikira ku Global Tourism Resilience & Crisis Management Center (GTRCMC) yochokera ku Jamaica komanso kupanga dongosolo la gawo lokhazikika pazachuma komanso lokonda zachilengedwe. Izi zidapangitsa kuti undunawu upereke zida zoyendetsera ngozi kwa okhudzidwa kwambiri ndi zokopa alendo mchaka cha 2022 kuti zithandizire kulimbikitsa ntchito zokopa alendo polimbana ndi zovuta zachilengedwe komanso zovuta zomwe zimachitika chifukwa cha anthu. Zolembazi zikuphatikizapo Template and Guidelines of Disaster Risk Management (DRM) komanso Bukhu la Business Continuity Plan (BCP) Guidebook, zomwe zinapangidwa ndi Unduna ndi mabungwe ake.

Kuchita bwino kwa ntchito kumatha kupititsa patsogolo ntchito zokopa alendo ku Jamaica. Kuti tikhalebe ndi ntchito zapamwamba zomwe dziko la Jamaica limadziwika nalo, tidayesetsa kulimbikitsa makampani ochereza alendo kudzera mu kuyambitsa kwa Tourism Service Excellence Awards (TSEA) mu 2008. Kutsatira kupuma kwakanthawi, tabwereranso ndipo mu 2024 tidzatero kamodzi. lemekezaninso anthu ndi mabungwe omwe amapereka chitsanzo chapamwamba pantchitoyi.

Pulogalamuyi, yoyendetsedwa bwino ndi Tourism Product Development Company (TPDCo), ikufuna:

• Kuzindikira ndi kupereka mphotho mabungwe azokopa alendo omwe nthawi zonse amapeza bwino kwambiri popereka chithandizo kwamakasitomala;
• Kuzindikira ogwira ntchito pawokha omwe akupitilizabe kupitilira njira zoperekera makasitomala;
• Sankhani, onetsani ndi kupereka mphoto zabwino kwambiri muutumiki; ndi
• Yang'anirani ntchito zomwe zimaperekedwa m'makampani ndikukhala ngati njira yolimbikitsira mabungwe azokopa alendo kuti apititse patsogolo ntchito zamakasitomala.

Chomwe chili chabwino pa mphothoyi ndikuti ndi yotseguka kwa anthu onse ndi mabungwe onse pamalo okhudzidwa ndi zokopa alendo - kaya hotelo kapena zokopa, woyendetsa mayendedwe apamtunda kapena wogulitsa ntchito zamanja. Izi ndichifukwa choti ulalo uliwonse wamtengo wapatali wa zokopa alendo ndi wofunikira kuti ntchitoyo ikhale yabwino.

POMALIZA

Mapulogalamu ozindikiritsa dziko lonse monga ma Tourism Service Excellence Awards ndi Mphotho ya GoJ Service Excellence ya m'mawa uno imathandizira kukweza luso pakubweretsa zokumana nazo ndikupangitsa chidwi cha umwini ndi kunyada m'magawo onse omwe amagwira ntchito.

Poyang'ana pakuchita bwino kwautumiki, tikuwonetsetsa kuti phindu lachitukuko cha dziko likufikira mbali zonse za Jamaica, kuchepetsa kusiyana ndi kulimbikitsa kufanana kwa anthu. Kunena zowona, kuchita bwino kwautumiki si chinthu chamtengo wapatali koma chofunikira pa chitukuko cha dziko.

Monga antchito a boma, tiyenera kubwera pamodzi kuti tipange kudzipereka pamodzi kuti titsitsimutse gawo la boma la Jamaica; tiyenera kupempha ndi kuthandizira kuchita bwino m'magawo onse a ntchito, chifukwa ndi kudzipereka kumeneku kuti pamodzi tidzamanga tsogolo lamphamvu, losangalatsa la dziko lathu.

Kupyolera mu umodzi wokha tidzapanga Jamaica malo osankhidwa kukhala, kugwira ntchito, kulera mabanja ndi kuchita bizinesi.

Pomaliza, ndikufuna kukuthokozani nonse omwe mwalandira mphoto lero chifukwa cha zomwe mwachita modabwitsa komanso gawo lofunikira lomwe mukuchita popititsa patsogolo ntchito zapamwamba m'maboma. Poika patsogolo ntchito zabwino, mumathandizira pakukula kwa anthu komanso kupititsa patsogolo moyo wabwino wa omwe mukuwatumikira.