Odziwika ku Australia komanso alendo omwe ali pamndandanda wa A adzafunsidwa kuti alembe dzikolo pansi pa dongosolo lofuna kukopa alendo ambiri Pansi Pansi.
Mkulu wa zokopa alendo Andrew McEvoy adati agulitsa "thambo lalikulu la Australia, mawonekedwe ndi umunthu" kudziko lapansi.
Koma n’zokayikitsa kuti angadalire kugulitsa kwa munthu m’modzi pambuyo pa tsoka loopsa lakuti “Kodi Iwe Uli Kuti Ku Gehena Wamagazi?” kampeni, yokhala ndi chitsanzo cha bikini Lara Bingle.
Mkulu watsopano wa Tourism Australia ayamba kugwira ntchito sabata yamawa pa kampeni yatsopano yotsatsa $ 180 miliyoni kuti akweze ziwerengero za alendo.
Ananenanso kuti sangadalire zotsatsa zapa TV, kulengeza kampeni yotsogola yomwe imachitika pamasamba ochezera monga Twitter ndi Facebook.
"Tikukweza m'malo owonjezera, makamaka pazama TV," adatero.
"Njira yamphamvu kwambiri yotsatsira ma TV nthawi zonse imakhala yongolankhula ndipo ndikuganiza kuti malo ochezera a pa Intaneti amakupatsirani mawu amphamvu kwambiri omwe alipo."
Pofotokoza zomwe akufuna pokambirana ndi Herald Sun, a McEvoy adati:
Mahotela ambiri ndi malo oyendera alendo amafunikira kwambiri kuwongolera nkhope.
New Zealand ndi South Africa adakwanitsa kupeza mwayi popanga zokopa zapamwamba kwambiri.
Kuseketsa kunali kowopsa kwambiri pofika kwa omvera padziko lonse lapansi.
Kampeni yotsatira Yoyendera Australia inayenera kukondedwa kuno komanso kunja kuti iwoneke ngati yopambana.
McEvoy adati nkhani zopambana za Aussie monga Cate Blanchett, Hugh Jackman ndi Nicole Kidman, zitha kukhala oyimira pa intaneti.
Anatinso alendo odziwika bwino atha kutenga nawo gawo, kutchula katswiri woyendetsa njinga waku US Lance Armstrong yemwe adatumizira otsatira 2.4 miliyoni ochokera ku Adelaide sabata yatha, komwe adakwera mu Tour Down Under.
Mtsogoleri wakale wa zokopa alendo ku South Australia adati kampeni yomwe imadalira munthu m'modzi ikhoza kugwa popanda "munthu wapadera" woyimitsa.
A McEvoy adati chinsinsi chogulitsa Australia ndikugogomezera zomwe zidapangitsa kuti ikhale yosiyana ndi dziko lonse lapansi.
"Mukudziwa kuti kutsogolo kwanga ndi mlengalenga wathu waukulu ndi malo athu, koma chofunikira kwambiri, umunthu wathu," adatero.
"Ndimaona momwe tingathere ndife dziko laulere komanso lolandirira bwino, kuti mwina pali kusowa kwa kunamizira anthu aku Australia, ndipo pali zowona zenizeni."
Makampani okopa alendo ku Australia ndi ofunika pafupifupi $90 biliyoni pachaka.
Pafupifupi alendo 5.5 miliyoni akunja adafika chaka chatha.
