Ofufuza ochokera ku Tepper School of Business ku Carnegie Mellon University adasindikiza kafukufuku watsopano womwe umapereka chidziwitso chatsopano pa momwe Airbnb imakhudzira "kugawana chuma" makampani omwe ali nawo pamakampani ochereza alendo. Zomwe zapezazi zikuwonetsa kuti nthawi zina, kupezeka kwa Airbnb kumatha kuthandizira kukopa anthu ambiri m'misika ina ndikutsutsa njira zamitengo zamahotelo.
Kafukufukuyu yemwe adzasindikizidwe mu kope la Meyi la nyuzipepala ya INFORMS Marketing Science amatchedwa "Mpikisano Wamphamvu mu Chuma Chogawana: Kusanthula pa Nkhani ya Airbnb ndi Mahotela," ndipo adalembedwa ndi ofufuza ochokera ku Carnegie Mellon University.
Ofufuzawo adayang'ana kwambiri za kulowa kwa nsanja ya Airbnb yogawana mwayi wogawana nawo zambiri ndipo adaphunzira momwe zimakhudzira mpikisano wampikisano wamakampani ogona okhazikika. Adawunikiranso momwe chuma chogawana chasinthira momwe makampani ochereza alendo amachitira kusinthasintha kwazomwe amafunikira komanso momwe mahotela azikhalidwe azichitira.
Olemba maphunziro adaganizira za msika, machitidwe a nyengo, mitengo ya hotelo ndi mtundu wake, mapangidwe a ogula, ndi kupereka kwa malo ogona a Airbnb m'misika yapadera. Anaganiziranso zinthu monga njira ya Airbnb kwa apaulendo abizinesi, malamulo aboma pa Airbnb, kusintha kwamitengo yochitira alendo chifukwa cha kusintha kwa misonkho ndi ntchito za anthu ena, komanso ukatswiri wa ochereza.
"Kufufuza kwathu kunapeza zidziwitso zingapo," adatero olembawo. “Pamapeto pake, tinafika pa mfundo zinayi. Airbnb imawononga malonda a hotelo, makamaka mahotela otsika. Chachiwiri, Airbnb ikhoza kuthandizira kukhazikika kapena kuonjezera kufunikira pa nyengo za maulendo apamwamba, kuthetsa kuthekera kwa mitengo yamtengo wapatali ya hotelo zomwe nthawi zina zingakhale zolepheretsa. Chachitatu, kusinthasintha kwa malo ogona opangidwa ndi Airbnb kutha kusokoneza njira zachikhalidwe zamitengo m'misika ina, zomwe zimathandizira kuchepetsa kufunika kwamitengo yanyengo. Ndipo pomaliza, monga Airbnb imayang'ana apaulendo mabizinesi, mahotela apamwamba amatha kukhudzidwa. ”
Pankhani yodya anthu, ofufuzawo adapeza kuti m'misika ina komwe kufunikira kumakhala kwakanthawi, mitengo ya hotelo ndi zabwino zake zimakhala zotsika, ndipo gawo la anthu oyenda paulendo ndilapamwamba, ogula amatha kusankha Airbnb, yomwe imayika kupikisana kwamitengo yamitengo. pa mahotela.
Zotsatira za Airbnb pakufunidwa zimayendetsedwa ndi kusinthasintha kwa nyengo. Mwachizoloŵezi, mahotela ali ndi mphamvu zokhazikika ndipo amakonda kukweza mitengo m'nyengo zomwe zimakhala zovuta kwambiri ndikuzitsitsa panthawi yomwe sizili bwino. Koma ndi kukhalapo kwa kuthekera kosinthika kuchokera ku Airbnb, apaulendo ali ndi zosankha zambiri panyengo zokwera kwambiri, zomwe zimakakamiza msika kutsitsa mitengo yamitengo. Komabe, munyengo zosakwera kwambiri, monga momwe Airbnb imagwirira ntchito, mahotela sangafunikire kutsitsa mitengo yawo kwambiri. Chosangalatsa ndichakuti, kuchulukana pakati pa Airbnb ndi mahotela kumachulukirachulukira, kuchuluka komweko kumatha kukhala ndi zotsatira zokopa apaulendo ambiri kupita kumalo ena ake.
Mpaka pano, malonda a Airbnb amachokera makamaka kwa apaulendo opuma omwe amapanga 90 peresenti ya malonda a Airbnb. Pamene kampaniyo ikuyang'ana msika wopita ku bizinesi, ofufuzawo adapeza kuti mahotela apamwamba amatha kukhudzidwa kwambiri, makamaka chifukwa cha kukwera mtengo kapena kutsika mtengo kwa ogwira ntchito a Airbnb m'misika yawo.
"Mahotela apamwamba amapindula kwambiri ndi mtengo wapamwamba wa Airbnb, komanso amavutika kwambiri ndi mtengo wotsika wa Airbnb," adatero olembawo. "Kupeza kwina kochititsa chidwi ndilakuti phindu la olandira alendo a Airbnb limatsika mtengo akamakwera, pomwe kutayika kwamitengo yotsika ya Airbnb kukupitilirabe kutsika mtengo wake ukachepa. Izi zimatipangitsa kukhulupirira kuti kuyika malamulo okhwima pa Airbnb omwe amakweza mtengo wakuchititsa sikuthandiza phindu la hotelo kupitilira nthawi inayake. Komabe, kuchepetsa ndalama zopezera alendo ku Airbnb kungawononge phindu la hotelo. ”
