Makampani oyenda padziko lonse lapansi ndi zokopa alendo akudikirira kuti awone zomwe zidzachitike ku Middle East. Pambuyo ponyalanyaza kusamvana komwe kukukulirakulira kwa miyezi yambiri, makampaniwo adasunthidwa m'malo ake otonthoza ndi kukwera kwakukulu komwe kudawopseza kubweretsanso nyumba yonseyo kugwa.
Kusintha kwanyengo ndi AI zazimiririka kuchokera pazithunzi za radar. Pomwe chiwopsezo chatsala pang'ono kuyandikira zaka zambiri zikubwerazi, kodi Maulendo ndi zokopa alendo aziyendera bwanji mvula yamkuntho ndikuyamba kupanga njira yokhazikika, makamaka SDG #16 (Mtendere, Chilungamo, ndi Mabungwe Amphamvu)?
Panthawi imeneyi ya mbiri yapadziko lonse, kuphunzira za mbiri yakale kukanakhala chiyambi chabwino.
Kuyambira m'ma 1970, mwayi woyenda ndi zokopa alendo watsika ndikuyenderera mogwirizana ndi zomwe zikuchitika mdziko muno. Komabe, makampani achita zochepa kapena sanachitepo kanthu kuti akweze kufunika kwa ubale umenewo ndi kuzindikira kwake monga mphamvu yolimbikitsa mtendere. M'malo mwake, yakhazikika mosagwirizana pamasewera a manambala.
'P' ya Phindu SI imodzi mwa 5Ps yachitukuko chokhazikika (People, Planet, Prosperity, Peace, and Partnership). Komabe, 'P' yosowa idayikidwa patsogolo kuposa enawo.
Ndendende zaka 30 zapitazo sabata ino, pa 18 Epulo 1994, msonkhano wapachaka wa Pacific Asia Travel Association (PATA) ku Korea udayamba ndi mawu ofunikira kuchokera kwa Purezidenti George W Bush Sr, pomwe adachonderera kuti Travel and tourism aziyika ndalama zake. mtendere.
Pozindikira kufunika kwake kwa mbiriyakale, ndinasunga mosamala msonkhano wa PATA tsiku ndi tsiku womwe unali ndi mutuwu.
Kuyang'ana mozama kwa mbiri yanga yosayerekezeka kudzawonetsa kuti mu 1994, PATA inali ndi mamembala 16,000, makampani 2,000 ndi mamembala ogwirizana nawo, ndi maboma 87 a mayiko, zigawo, ndi mizinda.
Linali gulu lodziwika bwino kwambiri lapaulendo padziko lonse lapansi, patsogolo pa World Travel & Tourism Council (yomwe inali itangokhazikitsidwa kumene mu 1990), komanso yomwe kale inkadziwika kuti UN World Tourism Organisation, yomwe idakonzedwanso kwambiri. pansi pa malemu Secretary-General Antonio Enríquez Savignac.
M'mawu ake, a Bush adalongosola malo ogwirira ntchito omwe sali osiyana kwambiri ndi masiku ano. Iye anatchula za “dziko losadziŵika mochulukirachulukira” lokhala ndi “atsogoleri achilendo, amphamvu.”
Adalankhula za kusintha kwa dongosolo ladziko lapansi pambuyo pa kugwa kwa Khoma la Berlin mu 1989, kuwuka kwa China, mikangano ku peninsula ya Korea, komanso, zomwe zidachitika ku Middle East pambuyo pa Operation Desert Storm, kampeni yankhondo yolimbana ndi Iraq. pomwe adatsogolera.
Mkati mwa zonsezi, uthenga wake kwa PATA unali womveka. PATA iyenera kugwiritsa ntchito udindo wake ndi mphamvu zake kukhala "wothandizira mtendere." Ananenanso kuti, "Ndimawona PATA ngati bungwe lamtendere.
Ndikukulimbikitsani kukhala patsogolo, kumenyera nkhondo kusintha komwe kungapindulitse gulu ndi kubweretsa mtendere padziko lonse lapansi.”
Aka kanali koyamba kuti mtsogoleri wamtunduwu awonetse mgwirizanowu pamsonkhano wapadziko lonse lapansi. Zachisoni, monga malankhulidwe ena ambiri a PATA, mawu amenewo adagwera m'mbali.
M'malo mwake, mu 1994, mgwirizano wamphamvu wamtendere ndi zokopa alendo unayamba ku Israel-Palestine. Mu 1991, a Bush analephera pa chisankho cha Purezidenti wa United States.
Wolowa m'malo mwake, kuyambira Januware 1992, wachinyamata wachikoka Bill Clinton, anali kuyesera zolimba kupanga mgwirizano wamtendere pakati pa malemu Prime Minister wa Israeli Yitzhak Rabin ndi mtsogoleri wa Palestina Yasser Arafat pansi pa zomwe panthawiyo zinkadziwika kuti Oslo Accords.
Zochitika pazandale zanthawiyo zidakhudza Maulendo & Tourism, zabwino komanso zoyipa. Operation Desert Storm idayimitsa kuyenda & Tourism kwa miyezi ingapo. Mosiyana ndi zimenezi, zokambirana za mtendere ku Israel-Palestine zinachititsa kuti ntchito zokopa alendo zipite patsogolo ku Dziko Lopatulika. Izi zidatha limodzi ndi "ndondomeko yamtendere" kutsatira kuphedwa kwa Gen Rabin Nov 1995 ndi zigawenga zachiyuda.
M'mbiri yakale, zochitika zingapo zimachitira chitsanzo za geopolitics komanso kulumikizana kwabwino/koipa kwa zokopa alendo.
Kumbali yoyipa, zokopa alendo zakhudzidwa ndi nkhondo ya Iraq ya 1990-91, kuukira kwa Seputembara 2001, nkhondo yachiwiri ya Iraq ya 2003, kuphedwa kwa Rabin, mikangano ku Sri Lanka ndi Myanmar, zosintha zapakhomo ndi chipwirikiti m'maiko ena monga Nepal, Thailand, Indonesia, Philippines ndi ena ambiri. Mkangano wa India ndi Pakistan wakhala ukugwetsa dera lonse la South Asia kwazaka zambiri.
Kumbali yabwino, Travel & Tourism yapindula kuchokera kumapeto kwa nkhondo za Indochina ku 1979 ndi kugwa kwa Khoma la Berlin zaka 10 pambuyo pake mu 1989. Mayiko monga Ireland, Bosnia-Herzegovina, ndi Rwanda amaperekanso umboni wokwanira wa momwe zokopa alendo. imatsogolera ntchito yomanga dziko pamene mtendere ulowa m'malo mwa mikangano.
Masiku ano, mikangano ikuluikulu ikuluikulu iwiri ndi Ukraine-Russia ndi Israel-Palestine. Zonsezi zikukhudza Travel & Tourism. Koma "makampani amtendere" samasamala bola atakhala "okhazikika" ndipo ziwerengero za post-Covid zikupitilizabe kubwerera. Osadandaula kuti ndi anthu angati omwe amafa chifukwa cha kuvutika kwawo, kapena kuchuluka kwa ndalama zomwe zimawonongeka.
Pokhapokha pamene zinthu zikuwopsyeza kukhala padziko lonse lapansi ndikusokoneza maulendo oyendayenda aliyense amayamba kumvetsera.
M’mawu ena, makampaniwa amaona kuti palibe phindu lililonse pakulimbikitsa, kulimbikitsa, ndi kulimbikitsa ubwino wa mtendere ndi mgwirizano monga kuthandizira kosatha ku bata, chitetezo, ndi chitetezo cha anthu.
Zimangodzuka pamene mizere yamakampani ndi chiwerengero cha obwera alendo chikuwopsezedwa. Chifukwa chiyani?
Kodi nchifukwa ninji atsogoleri a Maulendo ndi zokopa alendo, ochita zisankho, okonza njira, ndi okonza ndondomeko amalephera kuzindikira ndi kulemekeza ubwino wa ubale wamtendere ndi zokopa alendo?
Kodi zingakhale chifukwa chakuti ophunzira sanaphunzitsepo ngati phunziro ndipo analonjeza kuti adzaperekedwa ndi ndale? Zowonetsedwa mumitengo yamasheya kapena malipoti a phindu ndi kutayika kotala? Kukambidwa mu boardrooms makampani? Wotchulidwa m'mawu a NTO ndi oyang'anira ndege?
Kodi nchifukwa ninji kuŵerengera nyemba kuli kofunika koposa kumanga mtendere ndi mgwirizano—muzu wa kukhazikika?
Kutengeka kumeneku pakupereka zotsatira za manambala, zachuma ndi ziwerengero kunali chifukwa chachikulu chomwe "kukopa alendo" kumadzetsa chisokonezo. Mochedwa kwambiri, makampaniwo adadzuka ndi zowononga za kukula kosalamulirika, kusokonekera komanso kukula kwambiri. Koma zinadzuka.
Izi sizinachitikebe chifukwa chokhazikitsa mtendere kudzera mu zokopa alendo.
Tikayang'ana m'mbuyo, mawu apamwamba a a Bush okhudza "kuyika ndalama mwamtendere" ndikupempha PATA kuti "akhale patsogolo, kumenyera kusintha komwe kungapindulitse bungwe ndi mtendere padziko lonse lapansi" kunali kutaya nthawi ndi ndalama. Zedi, zidapatsa PATA ulemu ndi kutchuka, ndikukweza udindo wa msonkhano wapachaka. Koma zinali choncho.
Chifukwa chake, pomwe PATA ikukonzekera msonkhano wina wapachaka mu Meyi 2024 ndikusankha gulu latsopano laogwira ntchito, lingakhale lingaliro labwino kufananiza kuchepa ndi kutsika kwa bungwe lomwelo, komanso mtundu wa zomwe zili ndi kupezeka kwa msonkhano wapachaka, ku chochitika cha 1994. Kenako chitani zomwezo pazochitika zapadziko lonse lapansi ndikufunsa ngati Travel & Tourism ingakwanitse kusunga mutu wake mumchenga wamalo osakhazikika, osasunthika komanso osayembekezereka.
Mavuto a ku Middle East akuyembekezeka kukhala chiwopsezo chachikulu cha mtendere kwa m'badwo wina. Kunena kuti ali ndi zokonda za Gen Z pamtima pomwe mukunyalanyaza chiwopsezo chokulirapo cha tsogolo lake ndikusemphana ndi mawu. Kusintha kwanyengo ndi AI yotuwa poyerekezera. Tsopano ndi udindo waukulu wa m'badwo uno kuti uphunzire maphunziro a mbiri yakale ndikupanga nsanja zokambilana mozama komanso kutsutsana pakuyika ndalama mumtendere.
Pachimake cha tsoka la Covid-19, mawu omveka anali "Kumanga Bwino Bwino," ndikupanga "Zatsopano Zatsopano" ndikusintha "Vuto kukhala Mwayi." Ndi nthawi yoti muyambe kukambirana. Kapenanso chisangalalo cha post-Covid "kulimba mtima ndi kuchira" chitha kukhala chabodza.
ZOMWE MUNGACHITE PA NKHANIYI:
- Adalankhula za kusintha kwa dongosolo ladziko lapansi pambuyo pa kugwa kwa Khoma la Berlin mu 1989, kuwuka kwa China, mikangano ku peninsula ya Korea, komanso, zomwe zidachitika ku Middle East pambuyo pa Operation Desert Storm, kampeni yankhondo yolimbana ndi Iraq. pomwe adatsogolera.
- Ndendende zaka 30 zapitazo sabata ino, pa 18 Epulo 1994, msonkhano wapachaka wa Pacific Asia Travel Association (PATA) ku Korea udayamba ndi mawu ofunikira kuchokera kwa Purezidenti George W Bush Sr, pomwe adachonderera kuti Travel and tourism aziyika ndalama zake. mtendere.
- Kumbali yoyipa, zokopa alendo zakhudzidwa ndi nkhondo ya Iraq ya 1990-91, kuukira kwa Seputembara 2001, nkhondo yachiwiri ya Iraq ya 2003, kuphedwa kwa Rabin, mikangano ku Sri Lanka ndi Myanmar, zosintha zapakhomo ndi chipwirikiti m'maiko ena monga Nepal, Thailand, Indonesia, Philippines ndi ena ambiri.
