Recovery strategies, continuously being adapted to existing circumstances, based on continued partnerships and collaboration, advocating for safe and healthy visitor experiences and prioritizing the health of residents, have proven to be the formula for recovery of the sector.

The year 2022 is being observed as the year of wellness in the Caribbean, with a focus on renewal. Given the Caribbean’s unique diversity, destination by destination, visitors to our shores will discover endless options to be rejuvenated in the region. Similarly, we encourage Caribbean nationals to explore and rediscover the diversity within their own destinations and those around them.

Even as we work on our short-term strategies for recovery of the sector, we urge longer term approaches to promote sectoral sustainability. Building on our 2021 World Tourism Day message, we encourage moving towards social inclusion and creating smart destinations based on smart businesses as key planks which will lead to sustainability. Our human resources, which are our key assets, are critical to the success of the sector. During 2022, the CTO hopes to build on a regional study of human resources to maintain the excellence of our hospitality.

Clearly there is a demand for the region’s tourism product, as shown by our ability to outpace the global growth average for arrivals. It is our responsibility to ensure that we continue to position the region to meet this demand in new and refreshed ways.