Kuyenda kwamakampani: Kukwera pang'onopang'ono koma kosasunthika kwa bizinesi

Umboni woonekeratu wa kuchuluka kwazomwe zachitikanso komanso, makamaka m'makampani oyendetsa ndege, kukonza momwe ndalama zimagwirira ntchito, zapangitsa kuti kufunikira kwamakampani kumayendetsedwe, pambuyo pofika kumapeto kwa 2009,

Umboni woonekeratu wa kuchuluka kwa malonda omwe akuyambiranso komanso, makamaka m'makampani oyendetsa ndege, kupititsa patsogolo kapezedwe ka ndalama, zatanthauza kuti kufunikira kwa maulendo amakampani, pambuyo posintha kwambiri kumapeto kwa chaka cha 2009, kwakhalabe patsogolo kumayambiriro kwa chaka cha 2010. fotokozani kuchira ngati kokhazikika, malipoti akukwera pang'onopang'ono koma kosasunthika kwa kufunikira kwa bizinesi m'miyezi ingapo yapitayi achokera kumagulu ambiri amakampani.

Oyang'anira ndege amalankhula m'masabata awiri apitawa pamayimbidwe amisonkhano ndi anthu azachuma komanso atolankhani adapereka ndemanga zaposachedwa. "M'mwezi wa Januware, kusungitsa kontrakitala kwathu kwakwera pafupifupi 10 peresenti poyerekeza ndi nthawi yomweyi chaka chatha," atero Purezidenti wa Delta Air Lines Ed Bastian. "Ngakhale izi zikuwonetsa kufananitsa kosavuta, apaulendo abizinesi akubwerera. Ndipo pamene tikuwona kuti mavoti akuyenda bwino, mitengo yamitengo ikukweranso, ngakhale kuti omaliza maphunziro awo akuwonjezeka kwambiri. "

Ataona kuti ndalama zamabizinesi "zikuchulukira mu gawo lachinayi," Purezidenti wa United Airlines a John Tague adati, "M'mwezi wa Januware, ndikuyembekeza kuti ndalama zamabizinesi zizikwera pafupifupi 10% pachaka, panjira yopepuka." Ananenanso kuti kusungitsa ma cabin a transatlantic premium adakwera ndi 5 peresenti mgawo lachinayi.

American Airlines, nawonso, adawona bizinesi yamakampani "ikukwera chakumapeto kwa gawo lachinayi," adatero CFO Tom Horton. "Lingaliro lathu mu Januware ndi kupitilira apo, makamaka zamtsogolo zomwe zikuwonekeratu, ndikupititsa patsogolo izi. Tawonanso kuti kufunikira kwa premium pamasiku apamwamba a sabata kukukulirakulira. Zikuoneka kuti tikuwona munthu wochita bizinesiyo akubwerera m’misika yamtunda wautali, ndipo kumeneko kuli ndalama.”

Malinga ndi mkulu wa zamalonda ku Continental Airlines Jim Compton, ndalama zomwe wonyamula katunduyo amapeza (kuphatikiza ndalama zamabizinesi) zidatsika ndi 1 peresenti mu Disembala atakhala pansi mpaka 38 peresenti mu Meyi, ndipo zomwe zikuchitika masiku ano zikuwonetsa "kujambula" pakusungitsa mkati. masiku 14.

"Maakaunti athu amakampani akutiuza kuti ndalama zoyendera zikadali zolimba. Izi zati, tikuwona maulendo abizinesi akubwerera pang'onopang'ono, "adatero Compton. "Kuphatikiza pakuchepetsa zoletsa kusungitsa malo akutsogolo, maakaunti ena amaloleza kupita kumisonkhano yamkati, zomwe zapangitsa kuti anthu azitengako pang'ono posungirako magulu. Tawonanso kubwereketsa kwamakampani kuchokera kugawo lazachuma. "

Monga mwachizolowezi, CEO wa Southwest Airlines Gary Kelly anapereka ndemanga mbali ina. Ngakhale adavomereza kuti kuchuluka kwa mabizinesi kuyambira chilimwe chatha "kutha kukhala bwino," Kelly adati kuchepa kwa ntchito m'misika yayifupi ndi "kufewa pamaulendo abizinesi," ndipo adati sakuyembekezera kusintha kwakukulu mu 2010.

“Anthu amasintha zizolowezi zawo,” iye anatero. "Wogulitsa yemwe ankakonda kuyenda ulendo umodzi pamwezi, mwadzidzidzi amazindikira kuti amangofunika kuyenda kamodzi kotala. Ndalama zomwe zimagwiritsidwa ntchito pazinthu zanzeru monga kuyenda mu bizinesi sizingasinthe nthawi yomweyo. Ma CFO sangayime. Timangodziwa kuti umu ndi momwe makampani aku America amachitira ndipo amakhala osamala kwambiri pankhani imeneyi. Palibe chikhulupiriro kumbali yathu kuti mudzawona kukwera kwamphamvu pamaulendo abizinesi. ”

Chithunzi Chowala Kwambiri

Komabe, zambiri zikuwonetsa kuti kuyambiranso kwaulendo wamabizinesi kukuchitika. Pamlingo waukulu, malonda onse a mabungwe oyendayenda aku US adapeza phindu chaka ndi chaka mu Novembala ndi Disembala, miyezi yokha ya 2009 yowonetsa kusintha, malinga ndi ARC. Chiwerengero cha zochitika zamabungwe zidakula m'miyezi itatu yomaliza pachaka. Chizindikiro chabwino chaulendo wamabizinesi, malonda onse pakati pa "mega" mabungwe oyenda - American Express, BCD Travel, Carlson Wagonlit Travel ndi Hogg Robinson Gulu pakati pawo-mu Novembala ndi Disembala adakwera 6 peresenti ndi 5 peresenti, motsatana, ARC inati. Pazonse, gululo lidawona kuti malonda onse akutsika mpaka 25 peresenti kale mu 2009.

Pagulu la bungwe limodzi, American Express idatsika kwambiri pakugulitsa maulendo apakampani kuposa makampani onse - mpaka 42 peresenti pachaka m'gawo lachiwiri la chaka chatha - isanakwerenso kutsika pang'ono ndi 5 peresenti pachinayi. kotala. Gulu la Global Commercial Services la kampaniyi, lomwe limaphatikizapo makhadi akampani ndi maulendo abizinesi, mgawo lachinayi lidapeza ndalama zokulirapo ndi 6 peresenti, chiwonjezeko cha 8 peresenti yamabizinesi omwe amaperekedwa kumakhadi ndi 7 peresenti yokwera mtengo wapakati wa omwe ali ndi makhadi, chaka ndi chaka.

"Makhadi amakampani / ntchito zamalonda zakhala zikugwira ntchito ngati V - nthawi zambiri imagwira ntchito pang'onopang'ono, imatsika kwambiri, kenako imakwera kwambiri kuposa bizinesi yonse," atero a American Express CFO Dan Henry sabata yatha pamsonkhano. itanani ndi akatswiri. “Nthawi ino, tikuwona zomwezi. Ntchito zamalonda zidabwereranso kwambiri kuposa mabizinesi ena onse. ”

M'makalata aposachedwa ndi US Securities and Exchange Commission, Travelport GDS idatchulapo "kusintha" pakuyenda kwamakampani, ndipo idafotokoza kuti maakaunti ake akuluakulu amakampani padziko lonse lapansi "adabwerera kukukula chaka ndi chaka m'gawo lachinayi, ndi ma voliyumu pamwezi mu Novembala ndi December 2009 anawonjezeka ndi 1 peresenti ndi 4 peresenti motsatira.” Ponseponse, malinga ndi Travelport, kusungitsa malo padziko lonse lapansi kotala lachinayi m'machitidwe ake ogawa padziko lonse lapansi-Apollo, Galileo ndi Worldspan-adakula ndi 5 peresenti pachaka, kotala loyamba kuwonetsa chiwonjezeko kuyambira pakati pa 2007. Kuwongolerako kudakulirakulira pomwe kotala ikupita patsogolo, kuphatikiza chiwonjezeko cha 10% pakusungitsa kokwanira mu Disembala, ndipo 11 peresenti ndi 14% ikuwonjezeka, motsatana, pamagawo ampweya omwe adakonzedwa mu Novembala ndi Disembala.

Akatswiri a Air Analinso Amangokhalira Kufuna Kwamakampani

M'masabata awiri apitawa, ofufuza a Wall Street adalemba zolemba zomwe adawonetsa kuti ali ndi chiyembekezo pamakampani oyendetsa ndege, motsogozedwa ndi ndemanga zabwino zochokera kwa oyang'anira oyendetsa ndege. Pozindikira kuti ndalama zoyendetsera ndege zaku US mu Disembala zidakwera 8.8 peresenti motsatizana kuyambira Novembara-"kupitilira 1.5 peresenti yotsatizana yomwe idawonedwa mu 2004-2007" -akatswiri a JP Morgan Securities adalemba kuti "2009 ikuyimira mbiri kuyambira Novembala mpaka Disembala. kufuna kuchitapo kanthu."

Malinga ndi akatswiri a UBS, "pali zowona zomwe zimafunikira mphamvu." Adanenanso kuti ndalama zomwe amapeza mu February "pakali pano zikupitilira Januware pafupifupi 5 peresenti" ndipo akuyembekezeka "kukula m'masabata angapo otsatira." M'mwezi wa Marichi, akatswiri a UBS amayembekeza kukula kwa ndalama za "ma digito awiri".

"Tikuyembekeza kuti mabungwe aziyenda kwambiri chaka chikamapita," UBS inalemba. "Pokhala ndi mphamvu zolimba, izi zitha kuthandiza oyendetsa ndege kuti azitha kuyendetsa bwino ndege zawo. Zonyamula zili kale nthawi zonse, chifukwa chake tikukhulupirira kuti ndege zimachotsa anthu omasuka ndi makasitomala amakampani. Izi zimapweteketsa mabungwe oyenda pa intaneti chifukwa kusungitsa ndalama kumapita kumakampani oyang'anira maulendo komanso kutali ndi iwo. ”

Kufuna Kwabizinesi Kukadali Pang'onopang'ono M'gawo Logonera

Malinga ndi akatswiri a UBS, "Kumbali ya hotelo, zinthu zimawoneka bwino, popeza tikuyembekeza kuti zipinda za tsiku ndi tsiku zikwera ngati maulendo amakampani amabwerera."

Smith Travel Research inanena za kuchepa kwa 1.4 peresenti pakufunika (mausiku a chipinda) m'gawo lachinayi, "ntchito yabwino kwambiri ya kotala ya 2009," ndi kupindula kwa kukhalamo m'misika 11 mwa 25 ikuluikulu. Malinga ndi zomwe pulezidenti wa STR a Mark Lomanno adanena, gawo lapamwamba lakhala likuwonjezeka kwa miyezi ingapo pakati pa 5 peresenti ndi 8 peresenti.

"Oyenda mabizinesi apamwamba adzayendetsa mawonekedwe ochira," malinga ndi Lomanno.

Koma kuchira kofalikira m'magulu onse sikunawonekerebe. Mwachitsanzo, a Marriott International, mwezi uno adati ndalama zagawo lachinayi mwina sizinali zoyipa monga momwe amayembekezera poyamba, komabe mwina zinali zotsika ndi 13 mpaka 14 peresenti ku North America ndi kutsika ndi 14 peresenti mpaka 16 peresenti kunja kwa North America. "Tawonanso maulendo abizinesi ndi misonkhano yayikulu ikuyamba, yomwe ndi yayikulu pamakampani athu," CEO Bill Marriott adalemba patsamba lake mwezi uno. "Zitenga nthawi kuti tibwerere komwe tinali tisanayambe kugwa koipitsitsa komwe ndidawonapo, koma ndizolimbikitsa kuwona kuti tikuyenda bwino."

Choice Hotels International, yomwe ili ndi bizinesi yaying'ono kuposa Marriott, sinawonepo zabwino zamabizinesi, malinga ndi oyang'anira omwe amalankhula mwezi uno ndi osunga ndalama. "[Zofuna zamakampani] zakhala zotsika kwambiri," atero CFO David White. "Zakhala zofooka kwambiri kuposa zapaulendo wokasangalala." White adanenanso kuti "akaunti akuluakulu amakampani akukhala bwino pakali pano kuposa maakaunti ang'onoang'ono amakampani."

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