Msonkhano wapachaka wa sabata yatha wa European Travel Commission (ETC) ku Engelberg, Switzerland anasonkhanitsa Bungwe la Atsogoleri a akuluakulu oyendetsa ntchito zokopa alendo ndi magulu awo a malonda ndi kafukufuku ochokera ku Ulaya konse. Anthu oposa 70 ochokera m’maiko onsewa anasonkhana pamsonkhano womwe unakonzedwa ndi bungwe la Switzerland Tourism.

Pambuyo pa Omicron Mosiyana, msonkhanowu udapereka njira yapadera kwa atsogoleri amakampani kuti akambirane zomwe zachitika posachedwa pa COVID-19 ndi njira yochira. Ophunzirawo adawunikiranso zomwe zaposachedwa kwambiri zomwe zikuwonetsa zotsatira za Omicron amasiyana panyengo yaulendo wa dzinja ndikuyika mitu yawo pamodzi kuti athane ndi zovuta zomwe zikubwera kugawoli pomwe likuvutikira kuchira ku mliriwu. Zinadziwika pamsonkhanowo kuti chimodzi mwazovuta zazikulu ndi kuchoka kwa anthu ogwira ntchito zaluso kuchokera m'gulu la alendo m'zaka ziwiri zapitazi. Chifukwa chake, chofunikira kwambiri kwa oyang'anira zokopa alendo ku Europe mu 2022 chikhala chokopa talente kubwerera ku gawo lochereza alendo, kuwonetsetsa kuti ndi ntchito yosangalatsa.

Ponena za msonkhanowo, Luís Araújo, ETCPurezidenti, adati: "Pamene tikuphunzira kukhala ndi COVID-19 ndikuwongolera zoopsa zaumoyo, ndikofunikira kuti maboma aku Europe achite zonse zomwe angathe kuti atsitsimutse maulendo. Kuyanjanitsa malamulo oyendayenda ku Europe ndikofunikira kuti mulimbikitse chidaliro cha ogula ndikuyambiranso kuyenda. Kulankhulana momveka bwino komanso kuchitapo kanthu motsimikiza ndi zomwe zidziwitso ndizofunikiranso ngati maulendo aku Europe asanachitike mliri angakwaniritsidwe. ”

Strategic Agenda ya Destination Europe pofika 2030

Komanso pamwamba pazimenezi panali kusintha kosasunthika komanso kwa digito kwa zokopa alendo ku Europe. Msonkhano wa chaka chino unayambitsa ntchito yaikulu ndikuyika maziko oti atukuke ETC Strategy 2030. Njira yomwe ikubwerayi idzafotokozera momwe bungwe ndi mamembala ake angathandizire pakusintha kobiriwira ndi digito kwa zokopa alendo ku Europe m'zaka zikubwerazi ndikuthandizira bwino kuyambiranso kwa gawoli potsatira zotsatira za mliriwu.

Zokambiranazi zidachitika panthawi yake malinga ndi EU Transition Pathway for Tourism yomwe inasindikizidwa kumapeto kwa sabata yatha. Pomvetsetsa ntchito yofunika kwambiri ya oyang'anira zokopa alendo pothandizira kusintha kwa gawoli ndikuphatikiza onse okhudzidwa amderali, mamembala a ETC adagwirizana kuti bungweli liyenera kugwirizanitsa zofunikira zake ndikuthandizira mwachangu pakukhazikitsa Transition Pathway for Tourism.

Ophunzirawo adavomerezanso zadzidzidzi zakusintha kwanyengo, komanso kufunika kogwirizanitsa zochita za ETC pazaka khumi zikubwerazi ndi European Green Deal. Panali mgwirizano kuti Europe ikachira ku mliriwu pali mwayi wobwereranso mwamphamvu, kuwonetsetsa kuti derali likuyendetsa ntchito zokopa alendo zobiriwira komanso zokhazikika padziko lonse lapansi.

Chigwirizano chomveka chinafikiranso pakufunika kwa kafukufuku wa panthawi yake ndi ma KPI atsopano okhazikika kuti athe kuyeza kusintha kwa gawoli. Pamsonkhanowu, akuluakulu oyendetsa ntchito zokopa alendo omwe analipo nawo adayang'ana mozemba ETC‘kafukufuku waposachedwapa ndi malipoti amene akubwera, kuphatikizapo lipoti lake ‘European Tourism Trends & Prospects’ limene liyenera kufalitsidwa sabata yamawa. Lipotili likuwunikira zomwe zikuchitika komanso zomwe zikuyembekezeka pa Q4/2021 ndikuwunikira momwe kubwereranso kumalire kumayimilira m'miyezi yozizira kutsatira kukhazikitsidwanso kwa ziletso zapaulendo komanso njira zotsekera ku Europe. Lipotilo likuneneratu zomwe zidzachitike pakuyambiranso kuyenda kwapakati pa Europe ndi maulendo ataliatali.

Mamembala Othandizira a ETC ndi othandizira omwe akuyimira makampani apadera monga CrowdRiff, European Tourism Association (ETOA), Euronews, MINDHAUS, MMGY Global ndi World Travel & Tourism Council (WTTC) nawonso anapezekapo, ndikupereka ulaliki wodziwitsa anthu.

Msonkhano wotsatira wa mabungwe oyendera alendo ku Ulaya udzachitika pa 18-20 May ku Ljubljana, Slovenia. Motsogozedwa ndi Slovenian Tourist Board, mwambowu udzayang'ana kwambiri machitidwe okhazikika okopa alendo komanso kufanana pakati pa amuna ndi akazi muzokopa alendo.

ZOMWE MUNGACHITE PA NKHANIYI:

Participants reviewed the latest data illustrating the impact of the Omicron variant on the winter travel season and put their heads together to tackle the challenges that lie ahead for the sector as it struggles to recover from the pandemic.
The upcoming strategy will define how the organization and its members can contribute to the green and digital transition of European tourism in the coming years and better support the sector’s recovery following the impacts of the pandemic.
Understanding the crucial role of national tourism authorities in supporting the sector’s transformation and involving all relevant local stakeholders, ETC members agreed that the organization should align its strategic priorities and actively contribute to the implementation of the Transition Pathway for Tourism.