Bungwe la ICCA (International Congress and Convention Association) lomwe lili pamisonkhano yapamwamba kwambiri padziko lonse lapansi likuwona Europe ndi Italy zili bwino. Mu ICCA Top 20 Destination Performance Index, 70% ya mayiko ndi 80% ya mizinda ndi malo aku Europe, kutsatiridwa ndi mayiko aku Asia ndi mayiko aku North America.
Izi ndi zomwe adalankhula Purezidenti wa Rome ndi Lazio Convention Bureau, Onorio Rebecchini, pamsonkhano wake atolankhani ku TTG ku Rimini 2023.
Izi ndi zotsatira zabwino kwambiri ku Italy, yomwe idachokera ku 6th yomwe idapezedwa mu 2018 kupita ku 3rd mu 2022, patsogolo pa Germany, France, ndi UK, ndi zochitika 522 zomwe zinakonzedwa - 6 yokha yocheperapo ku Spain yomwe ili yachiwiri.
OICE (Italian Congress/Event Observatory) Data
Ponena za zochitika zapadziko lonse lapansi zamisonkhano, mu 2022, misonkhano yopitilira 303,000 ndi zochitika zamabizinesi zidachitika ku Italy, zomwe zidawonetsa kuchuluka kwa + 252% poyerekeza ndi 2021. Panali otenga nawo gawo opitilira 21 miliyoni (+ 362% poyerekeza ndi 2021). ) ndi opezekapo 31 miliyoni (+ 366% poyerekeza ndi 2021). Poyerekeza ndi mabungwe ndi mabungwe, mabizinesi ndiwo omwe adalimbikitsa zochitikazo.
Makampani a congress akubwerera pang'onopang'ono ku mliri usanachitike ndipo chaka chino apezanso 70% ya zomwe zidachitika mu 2019, chaka chomaliza mliriwu usanachitike. Malinga ndi akatswiri, kusiyanaku kudzakhala kubwezeretsedwanso kumapeto kwa 2023 poyerekeza ndi 2019 kapena kupitilira zomwe zidalembedwa mliriwu usanachitike. Kuphatikiza apo, ngati zochitika zambiri za chaka chatha - 63.2% - zidali ndi gawo lakumaloko, ndi 8% yokha yapadziko lonse lapansi, mu 2024 padzakhala kuchira kwakukulu kwa zochitika zapadziko lonse lapansi.
Zochitika ndi Misonkhano: Kumene Zimachitikira
Misonkhano yambiri ndi zochitika - 59.0% - zinachitika kumpoto kwa Italy, Central Italy inalandira 24.4% ya zochitika, South 10.4%, ndi Islands 6.2%. Kunena zonena za Roma, panali kukwera kwabwino pamasanjidwe a 2022.
Zofunikira kwambiri ndizochita zamizinda yayikulu yaku Italy, yomwe yakwera kuyambira 2019.
Pa malo khumi ndi anayi ndi Rome (18th mu 2019), ndi misonkhano yapadziko lonse 80 yomwe inakonzedwa, patsogolo pa Milan pa 18th (32nd mu 2019), ndi misonkhano 66, kutsatiridwa ndi Bologna pa 35th malo ndi Florence pa 60 malo, pamene izo zinali. m'malo mwa 88th mu 2019.
ETN EXCLUSIVE INTERVIEW
Kuyankhulana kudaperekedwa ndi Purezidenti Rebecchini kwa mtolankhani wa eTN-USA ku Italy pa zochitika zachilengedwe za Rome and Lazio Convention Bureau (CBReL).
eTN: Kodi bungwe la Rome & Lazio Convention Bureau limachita chiyani?
Rebecchini: CBReL ndiye bungwe lovomerezeka lolimbikitsa zoperekedwa ndi alendo ku Rome ndi Lazio komanso ntchito za Rome ndi Lazio pamisika yapadziko lonse lapansi komanso yapadziko lonse lapansi yamakampani amisonkhano malinga ndi bungwe, kulandira, zoyendera ndi ntchito.
Ndilo dongosolo laling'ono, lobadwa mu 2017 kuchokera pakuwoneratu kwa mabungwe akulu azamalonda mu gawo lazokopa alendo pamodzi ndi mabungwe oyimira gawo, Roma Capitale ndi Chigawo cha Lazio.
Timatenga gawo lalikulu mu chilengedwe cha zokopa alendo, monga okonza misonkhano ndi makampani apadziko lonse lapansi apeza mu CBReL interlocutor yomwe inalibe mpaka zaka zingapo zapitazo: lero, omwe akufuna kuyambitsa mpikisano pakati pa mizinda ya ku Ulaya kwa akuluakulu- Scale Events International pamapeto pake ili ndi bungwe loti apiteko kuti adziwe zambiri za zomwe alendo akupita ku Rome ndi Lazio malinga ndi bungwe, kulandira, mayendedwe ndi ntchito.
eTN: Kodi CBReL imapereka chithandizo chanji kwa mamembala ake?
Rebecchini: Panthawi imodzimodziyo, CBReL imapereka chithandizo kwa okonzekera zochitika ndi misonkhano powapatsa chidziwitso chatsatanetsatane cha dera, kupezeka kwa malo ndi malo, zosankha za malo ogona ndi ntchito zogwirira ntchito, kufewetsa kwambiri njira zopangira zisankho posankha kopita.
Ntchito yofufuza mwayi wolimbikitsa zokopa alendo zomwe zikugwirizana ndi makampani amisonkhano ikuphatikizanso kukwezeleza komwe akupita kudzera mukulankhulana ndi kutsatsa komanso kuchita kafukufuku ndi kusanthula gawoli kuti liwunikire momwe msika ukuyendera komanso kupititsa patsogolo ntchito zomwe zimaperekedwa.
Mogwirizana ndi ntchito zambiri zamabungwe, kuwonjezera pa kutsogolera msonkhano pakati pa zogula ndi zofuna ndi kulimbikitsa zokambirana pakati pa anthu ogwira nawo ntchito m'maboma ndi mabungwe apadera, timapanga maulendo apabanja ndi zochitika zapadera za alendo ndi cholinga chopititsa patsogolo maulendo a omwe akutenga nawo mbali, kulimbikitsana. kuti awonjezere kukhala kwawo kuti apeze ubwino wa dera la 360 °.
eTN: Kodi CBReL ili ndi mamembala angati?
Rebecchini: Netiweki ya CBReL ili ndi osewera opitilira 150 ochita zokopa alendo, kuphatikiza makampani abizinesi, mabungwe azamalonda, ndi osewera okopa alendo omwe amayimira, mwanjira yodutsa, pafupifupi gawo lonse lamakampani ogulitsa misonkhano mderali.
Timathandizidwa, makamaka, ndi ogwira ntchito ofunikira kwambiri m'gawoli, malo ochitira misonkhano odziwika padziko lonse lapansi, monga Rome Convention Center "La Nuvola" ndi Auditorium Parco della Musica, malo ogulitsa malonda amtundu wa Fiera di Roma, makampani oyang'anira malo opangira manja azinthu zofunika kwambiri monga Mabwalo a ndege a ku Rome, ochita masewera akuluakulu ndi zachikhalidwe monga Sport e Salute ndi Zetéma, mahotela amalonda ndi apamwamba, PCO (Professional Congress Organizers), ndi DMC ( Destination Management Company) mabungwe.
eTN: Kodi mungatiuze za tsogolo la CBReL komanso zolinga zazikulu zamabizinesi?
Rebecchini: Chiyambireni kukhazikitsidwa kwake, CBReL yayamba njira yofunikira pamodzi ndi makampani ndi mabungwe, kupanga mwayi wamisonkhano, mapulojekiti, ndi matebulo aukadaulo, kuti agwiritse ntchito mwayi waukulu womwe umachokera kumakampani amisonkhano, kuyambira mamembala pafupifupi 30 mu 2017 mpaka kupitilira. 150 mu 2023.
Bizinesi yathu yayikulu kwambiri ndikupititsa patsogolo zopereka za msonkhano ku Rome ndi Lazio, motero kukulitsa kuchuluka kwa zochitika ndi misonkhano yofunika kwambiri padziko lonse lapansi komanso yapadziko lonse mderali ndikuyambitsa njira yabwino yokhala ndi zotsatira zabwino pazantchito zokopa alendo m'mafakitale ambiri komanso ogwirizana nawo. - ntchito yolakalaka yomwe titha kutsata ndi mphamvu zambiri komanso malo owongolera ndi chidwi cha mabungwe.
Pachifukwa ichi, tikuyembekeza kuti zokambirana ndi zokambirana zidzakhala zolimbikitsa komanso zogwirizana, kuti tifotokoze ndikugwiritsa ntchito njira zabwino kwambiri komanso zoyendetsera nthawi yayitali monga kukopa ndalama ndi zochitika m'dera lathu osati pakati pa mpikisano wathu.
eTN: Kuphatikiza pa zomwe zanenedwa pamwambapa, kodi CBReL ili ndi "masomphenya" a tsogolo lake?
Rebecchini: Ndendende pachifukwa ichi, polankhula ndi zakale zaposachedwa komanso ndi cholinga chofuna kusiyanitsa zoperekedwa ndi alendo okhudzana ndi msonkhano wamakampani, tikuwonetsa "malingaliro" a dera la Lazio kuti agwiritse ntchito gawo lamagalimoto, gawo lomwe likukula mwachangu ku Europe ndi ku America.
Ndi ntchito ya "Lazio pa Road", tinalimbikitsa Vallelunga Auto Drome ndi misewu yodabwitsa ya consular yomwe imadutsa mu Lazio ku makampani akunja agalimoto ndi ogwira ntchito, omwe adzatha kugwiritsa ntchito malo athu abwino kwambiri kuti apereke zitsanzo zatsopano kwa makasitomala, media, akatswiri, ndi kasamalidwe apamwamba.
eTN: Kodi mwakonzekera kukhalapo kwa CBReL ku ziwonetsero zapadera zokopa alendo ku Europe ndi kutsidya kwa nyanja?
Rebecchini: Pakati pa zochitika zosiyanasiyana zapadziko lonse lapansi zomwe zakonzedwa pofuna kulimbikitsa zopereka zapaulendo zomwe zimagwirizanitsidwa ndi makampani amisonkhano, tilipo masiku ano - pamodzi ndi dera la Lazio ndi Roma Capitale - paziwonetsero zamalonda mu gawo la zokopa alendo: IMEX America ku Las Vegas ndi IGTM ku Lisbon. M'miyezi ikubwerayi, sitidzalephera kutsogolera ILTM ku Cannes (France) pofuna kulimbikitsa zopereka za alendo, ndi IMEX ku Frankfurt, nthawi zonse pamaso pa mabungwe.
eTN: Kutengera kuti Italy ipambana Saudi Arabia ndi Korea pa Expo 2030, mapulani a Convention Bureau ndi otani?
Rebecchini: Ngakhale kuti ziwerengero zomwe tili nazo ndi zolimbikitsa kwambiri, tili ndi tsogolo lodzaza ndi zovuta komanso zolinga zazikulu, kuphatikizapo kukhazikitsidwa kwachipembedzo kwa "Jubilee 2025" ndi "Jubilee 2033" yotsatira, tikuyembekeza kuchititsa mwambowu. Kupambana, "Expo 2030," malo omwe angathe kukopa osati alendo ochokera ku kontinenti iliyonse komanso kupanga zochitika zokhudzana ndi ntchito ndi ntchito komanso kupeza ndalama kuti apange ntchito zatsopano zapagulu, ndipo potsiriza, kulimbikitsa mayendedwe.
