Malinga ndi lipoti lofalitsidwa posachedwapa, ‘Niche Tourism, 2022 Update – Thematic Research’, kufunidwa kwa maholide oyendera alendo ndi zochitika zikukula pakati pa Generation Hashtag (ofotokozedwa ngati anthu obadwa pakati pa 1991 ndi 2005).
Generation Hashtag ndiyomwe imayendetsa chuma chambiri, chomwe chimatanthauzidwa ngati chuma chomwe katundu ndi ntchito zimagulitsidwa potsindika momwe zimakhudzira miyoyo ya anthu. Chifukwa chake, imalumikizidwa kwambiri ndi zokopa alendo za niche chifukwa chamitundu yosiyanasiyana yamayendedwe okonda makonda komanso zokumana nazo zomwe zitha kupezeka.
Mu kafukufuku wa Q1 2021 Global Consumer Survey, omwe adafunsidwa adafunsidwa kuti malonda / ntchito zomwe zimayenderana ndi zosowa zawo zimakhudza bwanji zomwe amakonda. Kafukufukuyu adapeza kuti 27% ya Gen Z ndi 26% ya Zakachikwi adanena kuti 'nthawi zonse imakhudza kusankha kwanga kwanga,' omwe anali magawo awiri apamwamba kwambiri azaka zonse zomwe adafunsidwa, ndi 3% kuposa avareji yapadziko lonse lapansi.
Global Consumer Surveys kuchokera ku Q4 2018, Q3 2019, ndi Q3 2021, yomwe idafunsa apaulendo kuti nditchuthi chamtundu wanji chomwe amatenga, ikuwonetsa kuchulukirachulukira kwamitundu yamaulendo a niche pakati pa achinyamata.
Zotsatira zikuwonetsa kuchulukitsidwa kwapang'onopang'ono kwa kutchuka kwa mitundu yosiyanasiyana ya maulendo ophatikizika kuphatikiza ulendo, gastro, eco, LGBTQ ndi tchuthi chaumoyo ndi thanzi m'gululi. Komabe, kuchuluka kwa omwe adayankha ku Generation Hashtag omwe amapita kumitundu yambiri monga nthawi yopuma mumzinda, komanso zokopa alendo padzuwa ndi m'mphepete mwa nyanja zimakhala zofanana pakafukufuku wapachaka.
Zokonda za Generation Hashtag zikuthandizira kuyendetsa mitundu yambiri ya zokopa alendo pamlingo wina. Pafupifupi mitundu yonse ya zokopa alendo zomwe zachitika m'zaka zitatu zapitazi zawonetsa kuchuluka kwa kufunikira kwa gululi. M'badwo uno ndiye tsogolo lamakampani, ndipo zotsatira zake zikuwonetsa kuti kufunikira kwawo kwamitundu yamaulendo obwera kudzathandiza kuyendetsa bwino ntchito zokopa alendo.
Akuluakulu achichepere amafuna zokumana nazo zambiri zokhutiritsa ndi zatanthauzo. Chifukwa chake, mtengo womwe umaganiziridwa siwotsika mtengo. Makampani oyenda ndi zokopa alendo omwe amagwira ntchito m'magawo a niche ayenera kuyang'ana kwambiri pa Generation Hashtag mkati mwamakampeni otsatsa. Msika wosiyanitsidwa kwambiriwu ukhoza kukhala ngati chosankha pakuchira kwamakampani akatswiri komanso kukula kwamtsogolo.
ZOMWE MUNGACHITE PA NKHANIYI:
- Generation Hashtag ndiyomwe imayendetsa chuma chambiri, chomwe chimatanthauzidwa ngati chuma chomwe katundu ndi ntchito zimagulitsidwa potsindika momwe zimakhudzira miyoyo ya anthu.
- Kafukufukuyu adapeza kuti 27% ya Gen Z ndi 26% ya Zakachikwi adanena kuti 'nthawi zonse imakhudza kusankha kwanga kwanga,' omwe anali magawo awiri apamwamba kwambiri azaka zonse zomwe adafunsidwa, ndi 3% kuposa avareji yapadziko lonse lapansi.
- Komabe, kuchuluka kwa omwe adayankha ku Generation Hashtag omwe amapita kumitundu yambiri monga nthawi yopuma mumzinda, komanso zokopa alendo padzuwa ndi m'mphepete mwa nyanja zimakhala zofanana pakafukufuku wapachaka.
