Pambuyo pazaka zitatu zakukonzekera mosamala komanso kafukufuku, Messe Berlin lero akhazikitsa ITB Asia ku Suntec Singapore, "yopitilira zomwe 500 idawonetsa," atero a CEO a Messe Berlin a Raimund Hosch. Kuwerengera komaliza kunali 651 yowonetsa makampani ndi mabungwe ochokera kumayiko ndi madera 58 padziko lonse lapansi - kutali kwambiri ndi owonetsa 12 omwe adatenga nawo gawo mu ITB Berlin zaka 42 zapitazo - malo owonetsera a ITB Asia akugulitsidwa miyezi isanu ndi inayi yokha. Chiwerengero cha ogula chidalengezedwa pa 812 osankhidwa mosamala, ogula omwe awalandira. Kuphatikiza apo, pali alendo oposa 1,000 amalonda.
ITB Berlin, yomwe imachitika chaka chilichonse mu Marichi, ndiye chiwonetsero chachikulu padziko lonse lapansi, chomwe chimakopa owonetsa ena 11,000 mu 2008 ochokera kumayiko ndi zigawo 186. Owonetsa ku ITB Berlin chaka chino adagwiritsa ntchito ma 160,000 mita lalikulu pansi. ITB Berlin imayang'ana makamaka pamisika yaku Europe ndi North America. Cholinga cha Messe Berlin, poyambitsa ITB Asia, chinali choti atenge luso lake pamalonda, kulumikizana, ndi ukadaulo ndikusintha dzina lake lodziwika kukhala danga latsopano.
Chifukwa Asia? "Chifukwa chakuti ili ndi mbiri yoti ikukula modabwitsa," adatero a Hosch, "ndipo imaperekanso kuchuluka kwa unyamata, kuchuluka kwa achinyamata. komanso zikhalidwe zosiyanasiyana. ” Kodi zigwira ntchito? “Zomwe tikudziwa pakadali pano ndikuti ogula ndi owonetsa malo apezeka ndi misa kudzapita ku ITB Asia. Sitinachotseko chifukwa cha mavuto azachuma atsopano. Izi zikutiuza kuti munthawi zabwino kapena zoyipa, makampani azoyenda komanso zokopa alendo amakhala odzipereka komanso olimba mtima. M'malo mwake, Messe Berlin amakhulupirira kuti mavuto azachuma padziko lonse lapansi awonjezera chidwi ndi kufunikira kwa ITB Asia yoyamba. Tikukhulupirira kuti nthumwi za ITB Asia zawona sabata ino ngati mwayi wawo wobwera kuchokera kumakampani onse kuti akambirane mfundo zothandiza komanso zomwe akufuna kuti zichitike. ”
Onse a Messe Berlin ndi Singapore Tourism Board (STB), omwe amagwirizana nawo pantchito yatsopanoyi - "popanda amene sitinayembekezere kupeza chithandizo chodabwitsa chonchi ku Asia konse" - akukhulupirira kuti kufalikira kwa ITB Asia kwatsimikizika kuti ndi kwakanthawi. Monga chiwonetsero choyamba chamalonda chamayiko ku Asia chomwe chidzachitike pambuyo pa zovuta zam'miyezi ingapo yapitayi, ITB Asia ikuwoneka ngati cholepheretsa kudalira kwamtsogolo mtsogolo pakufunika kwaulendo ndi zokopa alendo. Mgwirizano wapakati pa Messe Berlin ndi STB umakhala wazaka zosachepera zitatu, koma Messe Berlin akuyembekeza kuti zipitilira kupitilira nthawi yayitali, kukopa kukula kwakukulu kwa owonetsa ndi ogula / amalonda alendo chaka ndi chaka.
Kaya ITB Asia idzatsegulidwenso kwa anthu sanakonzekere. "Izi zitengera zomwe owonetsa athu akufuna," atero a Hosch.
Singapore Ikulosera Kupititsa patsogolo Utumiki pofika chaka cha 2010
Kutsatira zaka zitatu zakukula kopitilira muyeso kwa obwera pachaka, kufika pa 10.3 miliyoni mu 2007 ndikuwerengera pafupifupi 7% pakati pa 2004 ndi 2007 - ndi ma risiti azokopa alendo ochokera kumayiko ena akukwera 12% pachaka koposa nthawi yonseyi - Singapore, monga madera ena aku Asia , idayamba kuchepa mu 2008. Kukula kudayamba kuchepa kuyambira Epulo, ndikukwera molakwika m'miyezi ya Julayi mpaka Ogasiti, ndikupangitsa kuyimitsidwa kwamanambala onse obwera kwa miyezi isanu ndi inayi yoyambirira ya chaka chino. "Tikupezabe anthu opitilira 10 miliyoni," atero a Lim Neo Chian, wachiwiri kwa wapampando komanso wamkulu wa Singapore Tourism Board (STB). Pomwe adavomereza kuti zomwe zikuchitika pakadali pano ndizokhumudwitsa, adati STB ili ndi chidaliro chakuchira pofika chaka cha 2010 posachedwa. "Kalendala ya ku Singapore yazaka zingapo zikubwerazi izidzaza ndi zochitika zosangalatsa zomwe ziziwonjezera kukula," atero a Mr. Ken Lowe, wothandizira wamkulu wa STB (Brand and Communications) pamsonkhano wa atolankhani womwe udachitika pa Okutobala 22 pa ITB Asia.
Zina mwazinthu zatsopano komanso zokopa zomwe zikuyembekezeka kubwera pofika chaka cha 2010 ndi Marina Bay Sands Resort ndi Resorts World ku Sentosa, yomwe iphatikizaponso Universal Studios. Maulendo apamtunda akuwonjezeka kawiri pazaka ziwiri zikubwerazi, pomwe chiwonetsero chaomwe akuyenda chafika pa 1.6 miliyoni pofika 2015 ndipo, mwa zochitika zatsopanozi, adzakhala woyamba ku Southeast Asia kuyimitsa Volvo Ocean Yacht Race. Singapore idzachititsanso Masewera a Olimpiki Achinyamata mu 2010 ndipo SingTel Formula One Grand Prix tsopano ndi chochitika chapachaka. Momwemonso, ITB Asia - yokonzedwa ndi Messe Berlin mogwirizana ndi STB - ikuyembekezeka kukula kuchokera ku mphamvu kufikira zaka zikubwerazi.
"Kufotokozedwa kwa ITB Asia kuno kumabwera nthawi yomwe misika yazokopa alendo komanso zachuma zikukumana ndi tsogolo losatsimikizika," atero a Lim. "Komabe, ngati msika, ITB Asia ipatsa mwayi osewera aku Asia komanso padziko lonse lapansi kuti athe kupeza mwayi wamabizinesi atsopano, kupanga maubale, ndi kulumikizana kwambiri. Mogwirizana ndi zoyesayesa zake zakulimbikitsa zokopa zingapo ku Singapore zopumira komanso alendo amabizinesi, STB idatenga mwayi wokhala nawo mwamphamvu ku ITB Asia kuti ivumbulutse 'Singapore Kaleidoscope,' lingaliro latsopano lomwe lingakhalepo pamisonkhano yosiyanasiyana yamayiko ku miyezi ikubwerayi. Singapore Kaleidoscope ikufuna kuwonetsa mphamvu yaku Singapore komanso zokopa zake zambiri ngati mzinda wokhala ndi mbali zambiri womwe umasinthasintha komanso chidwi pamitundu yonse, "atero a Lowe.
Zoyenerera Zapafupi Zapambana Tsikuli ku India
Ku India, kufikika kwam'madera ndi kukhulupirika kwamtundu wakomweko kumatha kupambana pamitundu ndi malingaliro amitundu. Awo anali malingaliro a opanikizika pa tsamba la Webusayiti lotchedwa "Malingaliro Amisika: India" yomwe idachitika pa Okutobala 22 ku ITB Asia. Izi sizodabwitsa, akatswiri a zamaulendo adati, poganizira kuti msika waku India uli ndi zilankhulo zovomerezeka za 25 komanso anthu opitilila biliyoni
"Ndikofunikira kugwiritsa ntchito malilime ambiri poganizira zachuma, chikhalidwe komanso kuchuluka kwa anthu ku India, kuti timvetsetse zovuta za maulendo aku India komanso maulendo apaintaneti, mphamvu zomwe zimapangitsa msikawu kukhala wapadera komanso njira zofunika kuchita bwino," Adatero a Dhruv Shiringi, CEO wa Yatra.com ku India. "Pachifukwa ichi zipata zamayiko monga Expedia ndi Travelocity zidalephera kulowa mumsika waku India wapaulendo," adalongosola Shiringi. Malo oyendera pa intaneti a Yatra.Com, amatulutsa US $ 17.5 miliyoni pamwezi, zambiri zomwe zimachokera kuulendo wapandege.
A Phanindra Sama, omwe anayambitsa nawo mgwirizano komanso wamkulu wa Redbus, omwe ndi oyang'anira matikiti akuluakulu ku India, adanenanso kuti ndikofunikira kudziwa msika womwe ungagwiritsidwe ntchito ndikuyang'ana kwambiri ntchitoyi. Pafupifupi 10% ya omwe amalandila ndalama ndi omwe amachititsa 30% yazopeza pamsika, adatero. Mamembala a gululi adagwirizana kuti kusokonekera kwachuma pamsika wapadziko lonse sikunakhudze kwenikweni msika wapaulendo waku India womwe umakhazikitsidwa makamaka paulendo wapanyumba. M'malo mwake, kuyenda ndiye gawo lalikulu kwambiri la zamalonda ku India. Pali malo okwanira khumi ndi awiri m'misika yaku India yapaulendo, yomwe ili pafupi $ 2 biliyoni ndipo ikuyembekezeka kukula kufika US $ 6 biliyoni pofika chaka cha 2010, malinga ndi a PhoCusWright, Inc. Amwenye omwe akukhudzidwa ndi Wanderlust akuyendera malowa kukasaka matikiti okwera ndege ambiri, zipinda zama hotelo, ndi phukusi laulendo, atero oyang'anira gawoli, a Ram Badrinathan, director director, kafukufuku wa PhoCusWright, Inc.
Oyankhula pamsonkhanowu adavomereza kuti msika wapaulendo waku India pa intaneti unali pakatikati ndi kuthekera kwakukulu kwakukula kwakukulu. "India yakwaniritsa kukula kotereku ndi zomangamanga za kalasi lachitatu, chifukwa chake pali zambiri zomwe zingatheke," atero a Keyur Joshi, oyambitsa nawo Makemytrip.com. "Zachuma zikuyenda m'makampani azamaulendo ku India kudera lonse lazinthu zofunikira, kuphatikiza zomangamanga (ma eyapoti), misewu, njanji, ndege, kuchereza alendo, komanso kubweretsanso maulendo."
Makemytrip.com ndi amodzi mwaomwe akuyendera alendo mdzikolo okhala ndi malo 22 ku India. Malinga ndi PhoCusWright, ogwiritsa ntchito intaneti onse ku India akuyerekezedwa kuti ndi 49.4 miliyoni, ndipo m'modzi mwa ogwiritsa ntchito asanu amachokera kumidzi. Mwa awa, 82% amwenye aku intaneti amabwera kuchokera kumatauni pomwe 18% akuchokera kumidzi. M'magawo awa, kulowa kwa intaneti kumaima pa 4.5% ya anthu onse aku India.
Pamavuto, Yang'anani Zosowa Zamakasitomala
Nthawi yamavuto, zopangidwa ndizofunikira, koma makampani sayenera kuwagwiritsa ntchito mopitirira muyeso. A Panelists pa Web in Travel chochitika, "New Ideas & Execution for Brand Building & Marketing" ku ITB Asia pa Okutobala 22 adati zomwe akuyenera kuganizira ziyenera kukhala pazosowa zamakasitomala panthawi yamavuto. "Mavuto nthawi zonse amatsegulira mipata yatsopano yosinthira momwe timapangira bizinesi. Pazovuta, kampaniyo iyenera kuyang'ana kwambiri zosowa zamakasitomala, "atero a Gerry Oh, wachiwiri kwa purezidenti, Southeast Asia ndi Australia ku Jet Airways (India). A Panelists adati malingaliro, kukhulupirika, ndi zofunika kwa makasitomala zimasintha pamavuto. “Vutoli limasokoneza zovuta za ogula. Zimapanga zigawo zatsopano zamsika zomwe ndizofunikira kwambiri pofika tsikulo, "atero a Roland Jegge, wachiwiri kwa purezidenti, Asia Pacific ya Worldhotels. Nthawi zakusatsimikizika kwachuma, kukulitsa kutsatsa ndi ntchito za PR kumalimbikitsa kukhulupirika pamtundu komanso kumalimbikitsa chidaliro kwa ogula. "Kupezeka pamalonda kukuwonetsa kuti kampaniyo ikuyendabe bwino," atero a Kathleen Tan, wachiwiri kwa purezidenti, Marketing for AirAsia.
A Panelists ati zopangidwa ku Asia nthawi zambiri zakhala zikuchitika mofananamo ndi azungu, zomwe zakhala zikupezeka kwakutali m'misika yapadziko lonse lapansi. Akatswiri azoyenda pagawoli adati makampani aku Asia kwanthawi yayitali samvera za chizindikiritso. Kuphatikiza apo, makampani aku Asia nthawi zambiri amakumana ndi zovuta kuthana ndi kusiyana kwanuko m'misika. Oyankhula ananenanso kuti ntchito ina yovuta yamakampani am'deralo, mwa zina, imachokera ku zokonda za pan-Asia zamitundu yakumadzulo, zomwe zimawoneka ngati chizindikiro chachuma. A Tan ati AirAsia - mwina chitsanzo chaposachedwa kwambiri chodziwika bwino ku Pan-Asia - amayenera kuphunzira zambiri pazosiyana m'derali. A Tan adati, "Tidayenera kusintha tsamba lathu kukhala m'zilankhulo zosiyanasiyana kuderali ndi mauthenga achindunji. Ku China, tinayenera kukhazikitsa omasulira apadera a AirAsia mu Chimandarini ndi tsamba linalake la Chimandarini Chitchainizi titauzidwa ndi anzathu achi China kuti samvetsa Chimandarini ochokera ku Malaysia. ”
Komabe, olankhula onse adati Asia yakhala ikutha pazaka zambiri kupanga zopangira zokopa alendo. “Malo ogona, malo ogulitsira malo ndi malo opita kudera lonselo amawerengedwa kuti ndi zinthu zabwino kwambiri, zopanda nkhawa, zokopa alendo. Mwakutero, Asia yakhala ikuchita bwino kuposa maiko ambiri Akumadzulo, "atero a Gordon Locke, wachiwiri kwa purezidenti, Kutsatsa Ndege ndi Njira ku Saber Airline Solutions. Oyankhula adati makampani aku Asia akuyenera kugawana zambiri pakutsatsa kwadijito, zomwe ndi chida chofunikira pakulimbikitsa kukhalapo kwapadziko lonse lapansi.
China: Msika Wotsitsika Wapaulendo Wapaintaneti Wopambana
Ngakhale China ikupitilizabe kukhala msika wodalirika kwambiri padziko lonse lapansi wokulitsa, kulowa mumsikawo ikadali ntchito yovuta kumakampani a e-service. Limenelo linali chenjezo lomwe linafotokozedwa pawebusayiti ya Travel "Malingaliro Akutsatsa: China", yomwe idachitika ku ITB Asia pa Okutobala 22. Ku China, ukadaulo wa e-technology nthawi zambiri umangoyambira kumene. "Pafupifupi 80% yamasungidwe onse akadali opanda intaneti kwaomwe akuyenda pama bizinesi chifukwa nthawi zambiri amangoyenda ndi foni," atero a Mr. Kuyenda bizinesi kumadziwika ndi zisankho zomaliza. Izi zikutanthauza mwayi wabwino pamakampani osungitsa intaneti. Vuto lalikulu, komabe, ndikulamulira kwa kampani yaku China yaku Travel Travel.com. Makina osungitsa malowa amapezeka m'mizinda yaku China 229, mayiko 79 apadziko lonse lapansi, ndipo amalumikiza mayunitsi 5,200 kudzera m'malo okwanira 20,000 omwe ali ku China.
Oyankhula adati vuto lina lalikulu ndi msika wama hotelo wogawika kwambiri. Malinga ndi Mr. Chang, ndi 10% yokha yama hotelo onse ku China omwe ali mgulu la ma hotelo apadziko lonse lapansi. Tiketi yochepera 5% yamakampani onse aku China adasungitsidwa pa intaneti, popeza masamba awebusayiti samakhala ofanana ndi anzawo padziko lonse lapansi. Oyenda pagulu amakhalabe otsika mtengo chifukwa amatsatira mwambi wakuti "mayiko 10 m'masiku 9." "Apaulendo sasamala za zomwe akumana nazo. Amangofuna kuti 'akakhalepo,' 'atero a Chang, omwe adawona kuti amayendanso ndalama zochepa kwambiri. Oyenda odziyimira pawokha aku China amakhala nthawi yayitali pa intaneti kufunafuna zambiri, koma amakakamizidwa ndi bajeti zoyendera. Ndiwooona tchuthi okha omwe ali ndi mphamvu yogwiritsa ntchito moyenera ndipo amayimira chidwi cha makampani osungitsa e, atero a Chang.
Mavuto ena amakampani omwe akuyenera kuthana nawo, ndichomwe boma la China likuyendetsa pamaulendo, atero a Fritz Demopoulos, CEO wa Gunar.com, omwe amayenda kwambiri pa intaneti. "Boma likhoza kulepheretsa apaulendo kupita komwe likupita kapena kuletsa kuyenda ngati kuli kofunikira," adatero. "Zachitika posachedwa kwambiri pamasewera a Olimpiki a Beijing pomwe boma lidaletsa kupereka ma visa komanso ntchito za MICE." China ili ndi ogwiritsa ntchito intaneti ambiri padziko lapansi ndi 250 miliyoni. Alinso ndi olembetsa mafoni miliyoni 600. Adafotokozeranso achi China kuti amakonda kugwiritsa ntchito intaneti, popeza 60% ya iwo amagwiritsa ntchito intaneti pakufufuza zaulendo. Komabe, amakayikirabe kulandira maulendo apaintaneti, makamaka zolipira pa intaneti. A Demopoulos adati, "Ndikosavuta kukopa achi China kuti azilembetsa ku intaneti kapena kukhala kasitomala wa kampani yama kirediti kadi. Komabe, ndizovuta kuwalamulira kuti azilipira pa intaneti kapena kugwiritsa ntchito makhadi a ngongole pa ma e-services. A Demopoulos anamaliza ndi kuti, “Palibe chinsinsi chothana ndi msika waku China. Ndizosangalatsa - koma uyenera kuipitsa manja ako. ”
Pafupi ndi ITB Asia
ITB Asia ikuchitika koyamba ku Suntec Singapore pa Okutobala 22-24, 2008. Ikupangidwa ndi Messe Berlin (Singapore) Pte, Ltd. mogwirizana ndi Singapore Tourism Board. Pamwambowu pamakhala makampani opitilira 6,500 ochokera mdera la Asia-Pacific, Europe, America, Africa, ndi Middle East, osangokhudza msika wazosangalatsa, komanso mayendedwe amakampani ndi MICE. Tiphatikizanso malo owonetsera komanso kukhalapo patebulo la mabizinesi ang'onoang'ono (SME) omwe amapereka maulendo apaulendo. Owonetsa kuchokera kumagulu onse azamalonda, kuphatikiza komwe akupita, ndege ndi ma eyapoti, mahotela ndi malo ogulitsira, mapaki owoneka bwino ndi zokopa alendo, oyendetsa maulendo ochulukirapo, ma DMC olowera, maulendo apaulendo, malo opumulira, malo ena amisonkhano, ndi makampani opangaukadaulo akuyenda onse.
