Pakulankhula kwake ku ITB Berlin 2024, Glenn Fogel, CEO wa Booking Holdings, adawonetsa kuthandizira kwakukulu pakukhazikitsa nzeru zopangira. Pa gawo la Convention's Future Tracks, adapereka masomphenya ake ogwiritsira ntchito nzeru zopangira ntchito zokopa alendo, zotchedwa Leadership, Innovation, and Future of Travel. Fogel adawunikira zomwe zidachitika m'mbuyomu za anthu omwe amayendera mabungwe apaulendo, pomwe zomwe amakonda zidadziwika kale ndipo zopatsa zoyenera zitha kuperekedwa. Kuphatikiza apo, bungwe loyendetsa maulendo lidakhala ngati malo olumikizirana nawo pakakhala zovuta zilizonse paulendo. Mulingo wautumiki wamunthu uwu, Fogel adati, ndi zomwe GenAI (generative Artificial Intelligence) angapereke, koma pamlingo wokwanira chifukwa cha kuchuluka kwa deta yomwe ilipo.
GenAI imapatsa makasitomala upangiri wapamwamba kwambiri poyerekeza ndi womwe umaperekedwa ndi anthu. Pogwiritsa ntchito njira zolipirira zanzeru pamaulendo, GenAI ndi gulu lake lamakampani ali ndi mwayi wowongolera zam'tsogolo. Gawo loyambirira panjira iyi ndikuphatikizana kwa okonza maulendo oyendetsedwa ndi AI pa nsanja ya GenAI ya booking.com. Wokonza maulendowa amagwiritsa ntchito luntha lochita kupanga ndipo amatengera njira zophunzirira zamakina zomwe zilipo kale za Booking.com, zomwe tsiku lililonse zimalimbikitsa kopita ndi malo ogona kwa anthu mamiliyoni ambiri apaulendo. Open AI's ChatGPT imapereka chithandizo chofunikira chaukadaulo. Malinga ndi Glenn Fogel, kupita patsogolo kumeneku kwa AI yopangira kumathandizira kuyesetsa kwawo pophunzira makina, kulola kutukuka kosalekeza komanso kupititsa patsogolo luso lamakasitomala papulatifomu yawo.
Ndi chida chatsopanochi, apaulendo ali ndi kuthekera kosangofunsa mafunso okhudzana ndi maulendo, komanso kufunsanso zachindunji. Monga tafotokozera ndi Booking, apaulendo amatha kukambirana zenizeni ndi AI Trip Planner, kupereka zidziwitso za zomwe akufuna, kufunsa mafunso, ndikukonzanso zofufuza zawo. M'masekondi ochepa, chidachi chikhoza kupereka malingaliro atsopano. Mwachitsanzo, wokonza mapulani akhoza kupereka zambiri ndi malingaliro okhudzana ndi komwe mungapite, malo ogona, komanso kupanga maulendo a mizinda, mayiko, kapena zigawo. Cholinga chake ndi kupanga nsanja imodzi yomwe imaphatikizapo zochitika zonse zapaulendo, kuphatikizapo maulendo oyendayenda, njira zolipirira, ndi mayankho anzeru kwambiri.
