Jamaica Hotel and Tourist Association imakondwerera zaka 60

MtumikiWoyimilirayo adapereka mawu othokoza pamwambo wokumbukira zochitika zakale womwe unachitikira Loweruka, Okutobala 29, 2022, ku Hilton Rose Hall Resort ku Montego Bay.

Nazi zomwe adanena pamwambo wokondwerera:

Chaka cha 1961 chinali chodziwika pa zifukwa zambiri. Unali chaka chomwe Jamaica idadzipatula ku Federation of the West Indies kutsatira referendum; Nyumba ya Zisudzo Yaing'ono, nyumba ya chikhalidwe cha zisudzo ku Jamaica, idatsegula zitseko zake; tinalandira chiwonkhetso cha alendo 293, 899 ku magombe athu oitanira; ndipo Jamaica Hotel & Tourist Association (JHTA) idakhazikitsidwa.

Madzulo ano, pamene tikukondwerera chaka cha 60 cha JHTA (ngakhale kuchedwa kwa chaka chimodzi chifukwa cha mliri), sitingathe kupitirira gawo lalikulu la JHTA pakukula bwino kwa Makampani opanga zokopa alendo ku Jamaica. Zaka makumi asanu ndi limodzi ndi nthawi yodabwitsa ku bungwe lirilonse; komabe, zaka makumi asanu ndi limodzi zakuchita bwino pabizinesi ndichipambano chotamandika.

Ndine wokondwa kukhala ndi mwayi wolankhula ndi omvera awa pamene mukukondwerera Chikumbutso chanu cha Diamondi. Madzulo ano, komabe, ndaima pansapato zazikulu kwambiri za nduna yathu ya zokopa alendo, Hon. Edmund Bartlett yemwe ankafuna kwambiri kukhala pano koma anayenera kuvomereza zofuna za ofesi yake. Komabe, amatumiza zokhumba zake zabwino.

M’malo mwa Nduna, Unduna wathu ndi mabungwe ake, nditengere mwayi uwu kuthokoza ndi mtima wonse mamembala a bungwe la JHTA pokwaniritsa ntchito yofunikayi. Ndife onyadira kuti takhala nanu ngati mnzako wofunika kwambiri pa zokopa alendo kwazaka zambiri, munthawi yabwino komanso yachipwirikiti.

Amanena kuti zikafika zovuta, mumadziwa kuti mabwenzi anu enieni ndi ndani. Pamene tikutuluka okhumudwa koma olimba mtima kumbali ina ya mliri wazaka ziwiri wa COVID-19, tikudziwa motsimikiza kuti tili ndi mnzathu wamphamvu komanso wodzipereka mu JHTA.

Chiyanjano chathu chinakhala ndi gawo latsopano panthawi ya mliri. Kugwira ntchito kosalekeza komanso kuyesetsa kwapang'onopang'ono komanso kuti palimodzi tidatha kupanga kusintha kosavuta kuchoka pa zero pomwe mliriwu udayamba kupita kumalo opirira panthawi yamavuto ndikufika pachimake chomwe chikutiyika patsogolo. pamapindikira ndipo, mosakayikira, patsogolo pa Caribbean lonse ponena za kukonzanso kwachuma, amalankhula za kupambana mu umodzi wa cholinga.

Tonse tinalimbana ndi mavuto athu, kuwasandutsa mwayi. Tinagwira ntchito limodzi kuti tikhazikitse njira ndi zitsogozo - kuchokera ku Resilient Corridors mpaka ku ndondomeko zolimba za thanzi ndi chitetezo - zomwe zimatsimikizira malonda okopa alendo omwe ali otetezeka, okongola komanso opindulitsa kwa ogwira ntchito athu, midzi, alendo ndi okhudzidwa ndi zokopa alendo.

Inali nthawi yomwe timakumana pafupifupi tsiku lililonse ndipo tinali kukambirana mosalekeza. Izi ndi zomwe sitinawonepo mumakampani. Pochita izi, tidapanga njira zambiri zatsopano zomwe zidapangitsa kuti Jamaica akhale bwino pantchito zokopa alendo padziko lonse lapansi - osati malo otetezeka opita kutchuthi komanso ngati mtsogoleri woganiza bwino pakulimba mtima komanso kuchira pantchito zokopa alendo.

Ndiye kodi izi zikutiuza chiyani?

Mgwirizano ndi ma strategic partnerships ndizofunikira kwambiri kuti bizinesi ikhale yopambana. Palibe kwina komwe kuli kofunikira kwambiri kuposa zokopa alendo, zomwe ndi chilengedwe chachikulu cha mabizinesi olumikizana kwambiri.

Tourism ndi ntchito yamitundu yambiri, yomwe imakhudza miyoyo yambiri ndikulumikizana ndi magawo osiyanasiyana, monga ulimi, mafakitale opanga ndi chikhalidwe, kupanga, mayendedwe, ndalama, magetsi, madzi, zomangamanga ndi ntchito zina. Nthawi zambiri ndimafotokoza zokopa alendo ngati magawo osuntha - anthu, mabizinesi, mabungwe ndi malo - omwe amalumikizana kuti apange zochitika zosasinthika zomwe alendo amagula ndikugulitsa komwe akupita.

JHTA yakhala yothandizana nawo pakupanga kuchira. Kugwirizana kumeneku kwalola kuti gawoli libwererenso mwachangu kuposa momwe timayembekezera poyamba. Jamaica idakhala imodzi mwamayiko omwe achira mwachangu komanso malo okopa alendo omwe akukula mwachangu ku Caribbean. Ndikufuna kuthokoza mwapadera Mr. Reader ndi gulu lake logwira ntchito mwakhama chifukwa cha ntchito yofunika kwambiri yomwe adachita pobwezeretsa. 

Kuwonjezera apo, mgwirizano wathu pazifuno wathandizanso kuti chuma cha dziko chibwererenso bwino, chomwe ndi chinthu chabwino kwambiri chifukwa monga ndanenera poyamba anthu ndi mabungwe ambiri amadalira ntchito zokopa alendo kuti azipeza zofunika pamoyo wawo.

Izi zikutsimikiziridwa ndi Planning Institute of Jamaica's (PIOJ) Epulo mpaka Juni 2022 Quarterly Report, zomwe zikuwonetsa kuti zokopa alendo zikupitilizabe kuyendetsa bwino chuma ku Jamaica pambuyo pa COVID-19. Chuma chidakula ndi 5.7% mkati mwa kotalayi, poyerekeza ndi nthawi yomweyi mu 2021, pomwe gawo la zokopa alendo ndi kuchereza alendo likuthandizira kwambiri.

Malinga ndi PIOJ, Mtengo Weniweni Wowonjezera Wamahotela & Malo Odyera ukukula ndi pafupifupi 55.4%, zomwe zikuwonetsa kukwera kwakukulu kwa alendo obwera kuchokera kumisika yonse yayikulu. Kuphatikiza apo, nthawi yokhalitsa yabwerera ku milingo ya 2019 ya mausiku 7.9 pomwe, chofunikira kwambiri, kuchuluka kwa ndalama zomwe mlendo aliyense amawononga zakwera kuchokera ku US $ 168 usiku uliwonse kufika US $ 182 pamunthu usiku uliwonse. Ichi ndi chisonyezero chowonekera cha kulimba kwa gawo lathu la zokopa alendo.

Ziwerengero zobwera kuchokera ku Jamaica Tourist Board (JTB) zikuwonetsa kuti gululi likuwonetsa kulimba mtima kumeneku pamene tikuposa momwe mliri usanachitike. Ngakhale kugwa kwa COVID-19, Jamaica yapeza US $ 5.7 biliyoni kuyambira pomwe idatsegulanso malire ake mu June 2020. Zomwe zikuwonetsanso kuti chilumbachi chidalandila alendo opitilira XNUMX miliyoni nthawi yomweyo.

Ponseponse, chaka cha 2022 chikukhala chaka cholembera anthu ofika. Ziwerengero zathu zikukulirakulirabe, ndipo Okutobala akupanganso kukhala mwezi wosokoneza mbiri. Kwa milungu itatu yoyambirira ya Okutobala 2019 ofika alendo adakwana 113,488. Chiwerengerocho chinatsika chifukwa cha COVID-19 kufika pa 27,849 mu 2020 ndipo chinayamba kuchira ndi 72,203 mu 2021. Ndine wokondwa kuwulula kuti ziwerengero zoyambirira za masabata atatu oyambilira mu Okutobala chaka chino zikuwonetsa ofika 123,514, kupitilira omwe adafika. 2019 ndi 10,026. Ndikuyembekeza kuti chiwerengerocho chidzakhala chochititsa chidwi kwambiri pamene nambala zapamadzi zikawerengedwa.

Ziwerengerozi zikugogomezera kudzipereka kogwirizana kwa onse omwe akukhudzidwa kuti atsogolere bwino kwambiri ndikupanga zatsopano pamsika kuti tituluke bwino kumbali ina yazaka ziwiri zosokoneza.

Pomwe, chifukwa cha mliriwu, tidasinthanso zomwe tikufuna kukula kuti tikwaniritse alendo mamiliyoni asanu, ndalama zokwana madola mabiliyoni asanu ndi zipinda zatsopano zikwi zisanu pofika chaka cha 2025, kutengera momwe tikuchitira pano, tikuyembekezeredwa kuti tikwaniritse zolinga zathu nthawi yathu isanakwane.

Komabe, ngakhale tachita bwino posachedwapa, tiyenera kupitiliza kukulitsa mgwirizano kuti tipeze ndikuthetsa zovuta zokhudzana ndi miliri zomwe zikukhudzabe gawo lazokopa alendo, monga kusokonekera kwazinthu zomwe sizikungokhudza katundu ndi ntchito komanso chuma cha anthu.

Zomangamanga zatsopano zokopa alendo ku Jamaica zikupitilizabe kutsogozedwa ndi Blue Ocean Strategy, yomwe ikuthandizira kwambiri kukonzanso gawoli.

Zimafuna kuti pakhale zitsanzo zamabizinesi zomwe zimachoka pazachikhalidwe potengera mpikisano komanso kukhazikika.

M'malo mwake, tasintha kuyang'ana kwathu ku imodzi mwazinthu zotsogola zamtengo wapatali kudzera mu kusiyanasiyana kwazinthu ndi kusiyanasiyana. Mwachindunji, tikutsegula misika yatsopano ndikutenga malo amsika osatsutsika m'malo modutsa njira yopondedwa bwino ndikupikisana m'misika yodzaza.

Tikuzindikira ndikukhazikitsa mfundo zatsopano, mapulogalamu ndi miyezo yomwe imatsimikizira alendo athu kukhala otetezeka, otetezeka komanso osasokonekera pomwe tikupanga njira yatsopano yokopa alendo kutengera mitundu yosiyanasiyana ya zokopa ndi zochitika zenizeni, zomwe zimakokera kwambiri chilengedwe ndi chikhalidwe cha Jamaica. katundu. 

Panthawi imodzimodziyo, njira yabwinoyi ikuthandizira kulimbikitsa ndalama, kupirira, kuphatikizidwa ndi khalidwe lazogulitsa. Zimaphatikizapo:

• Kukulitsa misika ndi njira zogulitsira malonda
• Kupanga zinthu zatsopano zokopa alendo
• Kukulitsa chidwi chathu chazokopa alendo
• Kupititsa patsogolo mgwirizano pakati pa mafakitale onse am'deralo
• Kulimbikitsa kupirira ndi kukhazikika, ndi
• Kuyika kutsindika kowonjezera pa chitsimikizo cha kopita

Zochita zina zomwe zikuthandizira kukakamiza kwathu kwatsopano kwamakampani ochita bwino komanso ophatikizana ndi awa:

• Kuphunzitsa ndi kukulitsa luso la anthu athu kuti ayankhe kumakampani omwe akupita patsogolo. Kale, kudzera m'gulu lathu lachitukuko cha anthu, bungwe la Jamaica Center of Tourism Innovation (JCTI), tatsimikizira antchito masauzande ambiri pachilumbachi ndikuwapatsa mwayi watsopano.
• Kupereka chithandizo chaukadaulo komanso chandalama kwa mabizinesi ang'onoang'ono ndi apakatikati a Tourism (SMTEs), zomwe zimathandizira kwambiri kutsimikizika komanso kukwanira kwazomwe alendo amakumana nazo. Mwezi watha, thumba la Tourism Enhancement Fund (TEF) lidakhazikitsa njira yomwe ikuyembekezeredwa kwambiri ya Tourism Innovation Incubator kuti ithandizire kukulitsa mabizinesi atsopano okopa alendo omwe azipereka zinthu zatsopano, mautumiki ndi malingaliro kuti apititse patsogolo kupikisana kwa gawo lathu la zokopa alendo.
• Kupanga malo olimbikitsa azachuma kuti athandizire kupanga mawonekedwe atsopano okopa alendo. Ndalama zokopa alendo zathandizira 20% ya ndalama zonse zaku Jamaica za Foreign Direct Investments (FDIs) pazaka zinayi zapitazi. Kuphatikiza apo, osunga ndalama atsopano ndi omwe alipo akuyembekezeka kugwiritsa ntchito pafupifupi US $ 2 biliyoni kuti awonjezere zipinda zatsopano pazogulitsa zokopa alendo ku Jamaica pazaka zisanu kapena khumi zikubwerazi. Izi zidzachititsa kuti zipinda zatsopano 8,500 ziwonjezeredwe ndi ntchito zatsopano zaganyu ndi zanthawi zonse zoposa 24,000, komanso ntchito zosachepera 12,000 za ogwira ntchito yomanga. 
• Komanso, tikhala tikupanga ma projekiti osintha zinthu mu gawoli, mwachitsanzo, polojekiti ya Tourism Enhancement Fund (TEF) ya $1 biliyoni yokonza 'Hip Strip' ya Montego Bay kukhala yokopa chidwi kuyambira mu Epulo 2023.

Izi ndi zitsanzo zochepa chabe zamomwe tikukonzekera kuchititsa kuti ntchito zokopa alendo ziziyenda bwino ndikulimbikitsa kukula kwachuma, kukonza moyo wabwino ndikupanga ntchito.

Tidakali m'magawo oyambira kupanga Blue Ocean Strategy koma tikukhulupirira kuti itikakamiza kukankhira malire a zokopa alendo athu kuti titha kupatsa alendo athu zokumana nazo zapadera zamtengo wapatali. 

Panthawi imodzimodziyo, idzawonetsetsa kuti kuchira kwapang'onopang'ono kukuchitika powonetsetsa kuti ogwira ntchito zokopa alendo ali ndi zida zokwanira kuti agwiritse ntchito mwayi pamagulu onse a gawoli; kuphatikiza othandizana nawo m'magawo osiyanasiyana amakampani omwe amayendetsa zochitika za alendo ndikupereka mwayi kwa osewera atsopano kuti alowe m'bwalo lazokopa alendo m'malo osiyanasiyana ogulitsa, ndikuwonetsetsa kuti phindu likupitilira kwa omwe akuhotela. 

Kufikira apa, titha kupanga zokopa alendo kukhala dalaivala wachuma cha dziko m'njira yeniyeni komanso yatanthauzo potengera kuyenerera, chilungamo ndi mwayi.

Pomaliza, ndiyenera kuthokoza Bambo Reader chifukwa cha ntchito yabwino yomwe wachita pazaka ziwiri zapitazi monga Purezidenti wa JHTA. Iye wakhala mtsogoleri wolimba yemwe wagwiritsa ntchito nsanja yake kuti athandize mamembala ake mogwira mtima komanso kuthandizira kuti ntchitoyo ipitirire mu imodzi mwa nthawi zovuta kwambiri m'mbiri yathu.

Ndiperekanso chiyamikiro changa chachikulu kwa Purezidenti wa JHTA akubwera a Robin Russell. Ndili ndi chidaliro kuti ndi zomwe mwakumana nazo, kuzindikira komanso kudzipereka pazatsopano mudzakhala ndi nthawi yopambana.

Pamene mukuyamba ulendo wanu watsopano monga mtsogoleri wa bungwe lolemekezekali, Unduna wa Zokopa alendo uli wokonzeka kukuthandizani inu ndi gulu lanu ku JHTA mwanjira iliyonse yomwe tingathe. Tikuyembekezera kupitiriza mgwirizano wabwino kwambiri pakati pa mabungwe athu awiri pamene tikugwira ntchito limodzi kuti tipange gawo lomwe limapereka chiyembekezo chenicheni cha kupirira komanso kuphatikizapo kukula kwachuma ndi chitukuko.