Kwa chaka chachiwiri motsatizana, Atout France, French Tourism Development Agency, mabungwe 13 okopa alendo amderali, ndi makampani 30 omwe ali mgulu la zokopa alendo agwirizana kuti aitane apaulendo aku Europe kuti "awone France." - njira yomwe yathandizira kubwerera kwa makasitomala aku Europe ku France omwe adawonedwa m'miyezi yaposachedwa.
Kampeni ya Explore France - yomwe idakhazikitsidwa mu Epulo pamisika 10 yaku Europe ndikuyika ndalama pafupifupi ma euro miliyoni 10 - idasunga ndikulimbitsa zomwe zidakhazikitsidwa mu 2021.
Cholinga chake chinali kuyika bwino dziko la France ngati malo okhazikika, otha kuyankha zoyembekeza zatsopano za apaulendo aku Europe ochita zokopa alendo olemekezeka okhazikika kuderali.
Kuyambira Epulo mpaka Okutobala, panali: zopitilira 120 zodziwitsa ndikusintha; Zithunzi zotsatsira 815 miliyoni zowonekera pa intaneti; Atolankhani a 39 adachita nawo zolemba za 47 zomwe zidasindikizidwa mpaka pano (zolemba za 31 zapaintaneti, zolemba 12 zosindikizidwa ndi 4 pa intaneti komanso zolembedwa), kufikira owerenga 1.3 miliyoni ndi alendo apadera a 11 miliyoni; Othandizira 42 omwe ali ndi chidwi, okhala ndi omvera opitilira 2.9 miliyoni; kupitilira mawonedwe opitilira 38 miliyoni pamavidiyo onse omwe amawulutsidwa kwa anthu wamba.
Kampeni ikupitilira mpaka kumapeto kwa 2022 kuti ilimbikitse anthu onyamuka m'gawo lomaliza. Masabata akubwerawa akuwonetsa zolinga zoyendayenda mkati mwa miyezi 6 pakuwonjezeka poyerekeza ndi 2021, makamaka ku Britain (87%, +4 points), German (82%, +7 points), Dutch (66%, +6 points) ) misika) ndi America (90%, +6 mfundo).
Ndawalayi idakhazikitsidwa ndi mphamvu zapadera za komwe akupita: chilengedwe chosawonongeka, maulendo otsimikizika "odekha", malo ogona mahotela okhala ndi njira yoyendera yoyendera alendo, gastronomy yakomweko, matauni, ndi midzi yokhala ndi chikhalidwe, ndi chikhalidwe. Alendo adaitanidwa kuti akawone kuchuluka kwa madera aku France komanso kuti apeze zopatsa zatsopano, zodabwitsa, komanso zopatsa chidwi.
Ndalama zakhala zikulimbikitsa zonyamuka kupita ku France mu kasupe ndi autumn ndi 23% ndi 27% motsatana ndi bajeti yonse yomwe idayikidwapo, pomwe 13% ya bajeti idaperekedwa kuzinthu zonse zanyengo (36% imayikidwa m'nyengo yachilimwe).
Atout France adayang'anira zotsatira za kampeniyo ndi kafukufuku, kutsimikizira momwe njira yofotokozera za digito idapangira kuyandikira, kutsimikizika komanso kupangitsa kuti zikhale zovuta, kubweretsa omvera pafupi ndi kugula kwa ntchito zoyendera alendo.
Malingaliro abwino kwambiri a kampeni awonekera. Ndi chiwerengero cha 7.7 / 10, zolingazo zakwaniritsidwa kwambiri. 83% ya omwe adafunsidwa omwe amakumbukira kampeniyi amakhulupirira kuti France ndi malo okhazikika komanso odalirika opita kutchuthi. 19% amakumbukira modzidzimutsa za kampeni.
"Pakusindikiza kwachiwiri kwa kampeniyi, tidafuna kufotokozeranso momwe dziko la France likupita, tisiyanitse tokha ku mpikisano wopita ku Europe ndikupanga mgwirizano wamphamvu ndi omvera athu," atero a Caroline Leboucher, manejala wamkulu wa Atout France.
"Zokhumba za makasitomala aku Europe ndizakuti ubale wawo ndiulendo wasintha kwambiri, sizilinso chimodzimodzi pambuyo pamavuto azaumoyo, nyengo, komanso zandale zomwe zachitika posachedwa. Chifukwa chake kunali kofunika kufotokoza nkhani yochititsa chidwi kwambiri ndikuyimira zochitika zapaulendo m'njira yosiyana, kuchokera panjira yopambana.
"Kuchokera pamenepo, kampeni yolumikizirana yomwe imayang'ana kwambiri kugawana, zosangalatsa komanso zosiyanitsa zenizeni za France zidatulukira."
Pakadali pano, misonkhano ndi kusinthana kukupitilira ndi othandizana nawo omwe akufuna kukonzanso mgwirizanowu kuti ukhale mtundu wachitatu mu 2023.
