Maulendo aku Kenya azaka zikwizikwi awululidwa

Msika wapaulendo wapakhomo ku Kenya ukupitilirabe kuwoneka, zomwe zikupereka 59% ya ndalama zapakhomo malinga ndi Jumia Travel Kenya Hospitality Report 2017. Ambiri mwa apaulendo apanyumba ndi azaka chikwi. Mu lipoti lake "Momwe Miliyoni Yaku Kenya Amayendera", Saffir - kampani yotsatsa malo omwe amapitako - imatchula gululi ngati anthu ochezera pa intaneti omwe sakonda kusamala, ophunzira bwino, odziwa zaukadaulo komanso odalira kwambiri foni yam'manja.

Kufunika kwa zaka chikwi kwa maulendo odziwa zambiri kumapitirira kuposa anzawo a Gen X, omwe nthawi zambiri amakonda kuyenda momasuka komanso wamba. Chifukwa chake, zaka chikwizi zikukhudza kwambiri msika wapaulendo, popeza kuyenda sikosangalatsa koma ndikofunikira kwa iwo. Pofika chaka cha 2025, a Saffir akuyerekeza kuti zaka chikwizi zipanga pafupifupi 60% ya ogwira ntchito padziko lonse lapansi, motero, kukhala oyendetsa wamkulu wotsatira wamakampani oyendayenda.
Zakachikwi zambiri za ku Kenya ndi apaulendo ongoyenda okha, oimiridwa ndi 29.6% mwa omwe adayankha lipotilo; kutsatiridwa ndi 24.7% omwe amafunafuna maulendo. Zinthu zonsezi ndizomwe zimakhudzidwa kwambiri ndi njira zotsatsira ndi kutsatsa kwa opereka chithandizo, pofuna kukopa achinyamata ambiri omwe akuyenda momwe angathere.

Mwachitsanzo, chifukwa cha chibadwa chawo, millennials amakonda kuyenda nthawi zambiri koma amawononga ndalama zochepa pa bajeti. Kuti tikwaniritse zosowa zawo, tikuwona kuwonjezeka kwa zotsatsa zochokera kwa oyendetsa ndege, ndege, ndi mahotela monga Mpikisano wa Isitala womwe ukupitilira ndi PrideInn Hotels, kutsatira kuzindikirika kwa PrideInn Paradise Beach Hotel ngati Yabwino Kwambiri ku Kenya 2017; ku Kenya Travel Awards yomwe idachitika koyambirira kwa mwezi uno. Kupanga mipikisano yapaintaneti yotereyi sikungokopa anthu azaka chikwi omwe nthawi zambiri amakhala pamasamba ochezera, komanso kumagwira ntchito ngati njira yolankhulirana poyambitsa nkhani zapaintaneti ndikuwonetsetsa kuwonjezereka kwa ndemanga zabwino komanso kutumiza mtsogolo.

Monga momwe angayembekezere, lipoti la Saffir linanenanso kuti 51.6% ya anthu zikwizikwi amayenda m'magulu, omwe ambiri (66.7%) amakonda gulu la anthu 4-10. Izi zimachokera ku chikhalidwe cha anthu azaka zikwizikwi omwe amasangalala ndi zochitika zamagulu poyerekeza ndi malo ogona omasuka.

Makhalidwe a apaulendo aku Kenya akusintha, ndipo zaka zikwizikwi makamaka, zimakhala ndi zoyambitsa zapadera zomwe zimawapangitsa kuyenda. Mawebusayiti ndi kusaka kwapaintaneti, komanso kuwunika kwapaintaneti ndizolimbikitsa kwambiri zomwe sizingasinthidwe. Gawo limodzi mwa magawo atatu azaka zikwizikwi zaku Kenya amasungitsa maulendo awo pa intaneti kutanthauza kuti ambiri akadali opanda intaneti. Ichi ndichifukwa chake Cyrus Onyiego, woyang'anira dziko la Jumia Travel Kenya adazindikira kuti bungwe loyendetsa maulendo pa intaneti likufuna kutulutsa mabungwe ambiri omwe alibe intaneti chaka chino, kuti afikire ndi "kutembenuza apaulendo ambiri kukhala osamala kapena osadziwa zinthu pa intaneti".

Izi ndi zina mwazinthu monga njira zolipirira zomwe amakonda (48.8% - mafoni), kutalika kwa nthawi (75.2% - 1 mpaka 3 usiku), kusanthula ndalama (35.4% - malo ogona), komanso malo ogona (26.4% - Bedi ndi Kadzutsa) . Chofunikira kudziwa ndikuti Zakachikwi za ku Kenya zimakonda kwambiri kufunika kwa ntchito zabwino zoperekedwa (67.1%), kutsatiridwa ndi mtengo wabwino patali wachiwiri ndi 23.7%, malinga ndi lipoti la Saffir.