Lipoti lapachaka la CarTrawler likuwonetsa kupezeka kochepa kwa mipando yapamwamba padziko lonse lapansi

Kuwongolera kosalekeza kwa kupezeka kwa mipando yamtengo wapatali m'makampani a ndege kuyambira 2010 kwatha ndi zotsatira zomwe zapezedwa pakuwunika kochitidwa ndi CarTrawler chaka chino. Chaka chatha, 76.6% yamafunso okhudzana ndi mphothoyo adapereka mwayi wopeza tikiti yamtengo wosungira. Mu 2017, chiwerengerochi chinatsika mpaka 72.4%. Ku US, kasitomala nthawi zambiri amakhala wabwino, pomwe mamembala omwe amapezeka pafupipafupi m'madera ena padziko lapansi amachitira umboni kuchepa kwapang'onopang'ono kapena kwakukulu pakupezeka kwa mipando yamphotho.

Zinthu zina sizinasinthe. Airberlin, JetBlue ndi Southwest ndi ena mwa malo apamwamba a 6 kuyambira 2014. Mu 2017, ndege zitatu zakhala zikuwonetsa kusintha kwakukulu pa kusanja. Alaska Airlines inatenga malo a 7 pa chiwerengero cha kupezeka kwa mipando mu 2017, yomwe ikuyimira kusintha kwakukulu pa malo a 14 omwe adakhala nawo mu 2016. Air Asia Group inatenga 10-point kulumpha kuchoka pa 19th mu 2016 kufika pa 9th mu 2017. Delta idakweranso malo angapo pamndandanda, pomwe idachoka pa 16th mu 2016 kupita pa 10th mu 2017.

Pakadali pano, Kumwera chakumadzulo kuli pamalo oyamba ndi mphambu zopambana za 100%; Ndege iliyonse yomwe idawunikidwa idapereka mipando yotsika pansi pamlingo wosungitsa ndalama zamtundu wa 12 500 points / miles. M'malo mwake, Kumwera chakumadzulo kunapangitsa kuti zikhale zabwinoko chifukwa zidatsimikiziridwanso kuti nthawi zonse zimapereka njira zosachepera zitatu zakuthawira pafunso lililonse lomwe lafunsidwa (palibe ndege ina yomwe idapereka izi).

Ndege za 25 zomwe zinachita nawo phunziroli zinakhalabe zofanana ndi 2016; Hainan ndi Qatar adalowa m'malo mwa Alitalia ndi Virgin Australia. Zotsatira zotsatirazi zidadziwika pakuwunika kwa 2017:

- Ndege zisanu ndi zinayi zidachepetsa kupezeka kwa mipando ya mphotho ndi mfundo zopitilira 5 mu 2017; Sizodabwitsa kuti asanu ndi mmodzi mwa ndege izi akukumananso ndi mavuto azachuma chaka chino. Izi zikuphatikizapo Airberlin, Cathay Pacific, Emirates ndi Turkish Airlines.

- Kupezeka kwa mipando yopereka mphotho pamaulendo apamtunda wautali nawonso kudatsika (pambuyo pazaka zakusintha kosasunthika) ndipo ndege zinayi zokha zomwe zikuwonetsa kuchuluka kwa 70% mu 2017, poyerekeza ndi zonyamula zisanu ndi zitatu chaka chatha.

- Kubwezeredwa kwamtengo wapatali kunayambitsidwa mu 2016 monga njira yatsopano ya mapulogalamu a US, ndi kubwezeredwa kwapakati pa 5.5% pa dola yomwe imagwiritsidwa ntchito pamtengo woyambira; Mu 2017, chiwerengerochi chinakwera kwambiri kufika pa 6.5%. Panthawi imodzimodziyo, mitengo yamtengo wapatali yapaulendo wapakhomo mu EE. UUU. (Kupatula United) idatsika ndi pafupifupi 11% mu 2017.

Makampani oyendetsa ndege omwe amawongolera mapulogalamu a mphotho kwa makasitomala awo okhulupirika ali ndi mwayi wodzisiyanitsa ndi ena onse pamsika wampikisano womwe ukukulirakulira. Lipotili likuwonetsa kuti kuyang'ana pa mphotho zochokera pamitengo kudzapatsa ndege mwayi wampikisano pankhondo yokhulupirika kwamakasitomala. Oyendetsa ndege omwe amasankha kukhulupirika kwawo amapereka kuti akwaniritse zosowa za makasitomala awo amatha kusangalala ndi kuchuluka kwa ndalama zawo paulendo wa pandege ndi ntchito zina. "Chofunika kwambiri, kukhutira kwamakasitomala ndi mtengo wamoyo wonse zidzawonjezedwa," adatero Aileen O'Mahony, wotsogolera zamalonda wa CarTrawler.

Airberlin ndi pulogalamu yake yapamwamba kwambiri idatsika kuchokera pamalo oyamba omwe adagawana nawo Kumwera chakumadzulo kwa zaka zambiri. Kutsika kumeneku kungabwere chifukwa cha zomwe ndegeyo ikufuna padziko lonse lapansi chifukwa yasintha kwambiri njira zoyendera kuchokera kumayendedwe aku Europe kupita kumayendedwe apamtunda wautali. Chifukwa chake, kufunsa za maulendo ataliatali adapangidwa kwa nthawi yoyamba, kuchepetsa kuchuluka konse kwa airberlin. Ndege ili pa malo atatu apamwamba okhudzana ndi kupezeka kwa mipando yamtengo wapatali pamaulendo apamtunda wautali; Udindo womwe, modabwitsa, amagawana ndi Lufthansa, mpikisano wake wamkulu.

Kusanthula kumapangitsa kufunsa za kupezeka kwa mphotho zomwe zalembedwa m'gulu la ndalama zosungira

Kusanthula kupezeka kwa mphotho ya CarTrawler kutengera kusungitsa 7420 ndi mafunso okhudzana ndi mitengo yopangidwa ndi IdeaWorksCompany pamawebusayiti a mapulogalamu 25 owuluka pafupipafupi m'mwezi wa Marichi 2017. Madeti oyenda anali kuyambira Juni mpaka Okutobala 2017, ndikuyang'ana njira zazikulu zandege iliyonse kupita. fufuzani kupezeka kwa mipando ya "gulu la ndalama".

Monga zaka zam'mbuyomu, zotsatira za kusanthula zikuwonetsa kuti apaulendo pafupipafupi amathandizidwa bwino ndi mapulogalamu olipira ndege oyendetsedwa ndi mtengo. Avereji ya ndege zisanu zokhala ndi mtengo (Air Asia, airberlin, GOL, JetBlue ndi Kumwera chakumadzulo) zinali 83.0%, pomwe zonyamulira zachikhalidwe mu gulu lophunzirira zidatenga 69.8%.

Mphotho zamagulu osungira ndi phindu lofunikira kwa mamembala ambiri ndipo ndilo mutu waukulu wa kusanthula uku. Gawo la "chiwerengero cha kupezeka konse" (onani tsamba lapitalo) likuyimira kuchuluka kwa mafunso omwe adapangitsa kuti pakhale ulendo wandege umodzi kapena angapo pamasiku obwera ndi kubwerera. Mipando yosachepera iŵiri inapemphedwa pafunso lililonse lokhudza kusungitsa mphoto ya ulendo wobwerera. Mwachitsanzo, zotsatira za 79.3% zopezedwa ndi Turkey Airlines zikuwonetsa mfundo yoti 222 mwa mafunso 280 obwerera ndi kubwerera adapereka ndege imodzi mbali iliyonse ndi mipando iwiri yamtengo wapatali yomwe ilipo. Mzere wakumanja umafanizira zotsatira zomwe zidapezeka mu 2017 ndi kusanthula kwa IdeaWorksCompany pakupezeka kwa malo a mphotho mu 2016.

Kupezeka kwa mipando yamtengo wapatali pamaulendo apaulendo ataliatali kukuwonetsa kutsika pang'ono kwa mfundo 0.8 kuyambira 2016.

M'kupita kwa nthawi, maulendo apandege opita kumadera akutali akhala ofikirika kwambiri ndi ndege zomwe zimapereka mphotho zambiri pamaulendo opitilira 2500 mailosi. Ngakhale mu 2017 kupumula kwawonedwa mumayendedwe abwinowa okhala ndi mipando yamtengo wapatali yopezeka mu 60.3% ya maulendo ataliatali oyendetsa ndege; Zomwe zimayimira kuchepa pang'ono poyerekeza ndi zotsatira za 61.1% zomwe zinapezedwa mu 2016. Pamene kufufuza koyamba kunachitika mu 2010, zotsatira zomwe zinapezedwa zinali 43.9% yokha. Mwachiwonekere, mitengo ya mphothoyi yawonjezeka pakapita nthawi. Ndege zapadziko lonse lapansi zochokera ku US UU. Akweza mitengo kwambiri m'zaka ziwiri zapitazi, motero amachepetsa phindu la kupezeka.

Mphotho pamaulendo apaulendo ataliatali ndi gawo lomwe lingayambitse zovuta kwa mamembala omwe amawuluka pafupipafupi. Ndege zina zimachepetsa kwambiri kuchuluka kwa mphotho zoyenda mtunda wautali m'miyezi ya June, Julayi, ndi Ogasiti, zomwe nthawi zambiri zimayambitsa kukhumudwa pakati pa mamembala apulogalamu. Kumbukirani kuti mafunso akuwunikaku adapangidwa m'mwezi wa Marichi; Ndi nthawi yowolowa manja ya miyezi 3 mpaka 5 musananyamuke. Komabe, monga momwe tawonetsera pa tebulo ili m'munsimu, makampani ena a ndege amatha kuthana ndi vuto la ndalamazi ndipo amapereka mphoto zambiri pamayendedwe awo aatali.

Turkish Airlines idalumphira ndi mfundo pafupifupi 50 mu kusanja kwa 2016, koma idatayanso mfundo 20 mu 2017 (kutsika kwakukulu pakati pa ndege zomwe zafufuzidwa). Alaska Airlines inawonetsa khalidwe lapadera mu 2017 pamene idadumpha kwambiri mfundo za 17.1 poyerekeza ndi zotsatira zomwe zinapezedwa mu 2016. Tsoka ilo kwa makasitomala, zotsatira za 2017 zimasonyeza kuti pali kuchepa kwakukulu kwa Kupezeka kwa mphoto. mipando m'gulu lachuma chotenga nthawi yayitali.

Kubwerera ngati mphotho kunayambitsa njira yatsopano mu 2016

Mu 2015, IdeaWorksCompany idayambitsa lingaliro la "kubwerera ngati mphotho" mu lipoti lake lapachaka la kukhulupirika kuhotelo. Zomwezo zawerengedwa kwa ndege zisanu ndi ziwiri zaku America mu malipoti okhudzana ndi kupezeka kwa mipando ya mphoto mu 2016 ndi 2017: Air Canada, Alaska, American, Delta, JetBlue, Southwest ndi United. Kubwerera ngati mphotho ndi gawo losavuta lomwe limagwiritsidwa ntchito kuyeza momwe mapulogalamuwa amapereka chithandizo chachikulu kwa oyenda pafupipafupi. Imayimira mtengo wa mphotho yomwe yabwezedwa pa dola yomwe idagwiritsidwa ntchito pamtengo woyambira.

Mwachitsanzo, ulendo wa mphotho pakati pa San Francisco ndi Chicago ndi United ukhoza kugulidwa pa 25,000 mailosi. Kugula tikiti yobwereza yomweyi kumawononga $ 249 (ndalama zoyambira) ndipo mumapeza ma 1247 miles mu pulogalamu ya MileagePlus. Wothandizira pulogalamuyo angafunike kupanga pafupifupi 20 mwa maulendo awa kuti adziunjike mailosi okwanira kuti alandire mphotho ya 25,000-mile. Kubweza ngati mphotho kumawerengeredwa ndikugawa ndalama zokwana $ 249 pamtengo wonse pamtengo woyambira $ 4980 (pamaulendo 20) kuti apange zotsatira za 5%. Mwanjira ina, ndalama zomwe zimagwiritsidwa ntchito pamtengo woyambira zimabweretsa kubweza ngati mphotho ya masenti 5.

Bwererani ngati Hafu-Mphotho Yamsika Pamisika yayikulu ya 251-2500 miles

Poyesa mapulogalamu owuluka pafupipafupi pogwiritsa ntchito njirayi, mphamvu yokhulupirika ya mapulogalamuwa imawonekera mwachangu. Ndi mapulogalamu okhulupilika ogulitsa omwe amapereka mphotho ya 1% mpaka 2%, chiyembekezo cha kubwezeredwa kwa 11% chikuyimira mkangano wamphamvu wolowa nawo pulogalamuyi ndikukhala kasitomala wokhazikika.

Njirayi imalola makasitomala pafupipafupi kuti afanizire mapulogalamu mosavuta kudzera pamtengo wamtengo wapatali. Kufotokozera kwina kuyenera kupangidwa chifukwa kuwerengera kumachokera pamtengo wotsika kwambiri womwe ulipo komanso mtengo woyambira. Chifukwa chake, zomwe zabwezedwa ngati mphotho zomwe zaperekedwa pano zimagwira ntchito kwambiri paulendo wopumula komanso kwa mamembala omwe sapindula ndi bonasi yapamwamba.

Mitengo yomwe amalipira ochita bizinesi nthawi zambiri imakhala yokwera kwambiri ndipo imapanga mailosi (kapena mapointi) ochulukirapo pamapulogalamu omwe amatengera kuchuluka kwa ndalama zomwe amalipira. Pankhaniyi, kubweza ngati mphotho kumawonjezeka kwambiri kwa kasitomala. Kuphatikiza apo, mamembala amtundu wapamwamba amadziunjikiranso mailosi owonjezera omwe amatha kuwirikiza kawiri kuchuluka kwa kubweza ngati mphotho. Izi siziwunika zobweza zomwe zaperekedwa ndi makadi a kingongole odziwika.

IdeaWorksCompany idawerengeranso kuti idziwe kuchuluka kwa anthu osankhika omwe angakhudze kubweza ngati mphotho. Zotsatira zitha kukhala zochititsa chidwi, monga kubwezeredwa mowolowa manja kwa 25.6% komwe kumalumikizidwa ndi pulogalamu ya Alaska Mileage Plan ya mamembala osankhika a MVP Gold 75K, omwe amapindula ndi bonasi ya 125%. Zotsatira zina zabwino zikuphatikiza Kumwera chakumadzulo 17.4% kwa mamembala omwe amakonda pamndandanda A (bonasi ya 100%), JetBlue's 11.7% ya mamembala a Mosaic (50% mapointi bonasi) ndi 10.9% ya United kwa mamembala a Premier 1K (120% bonasi pamakilomita).

Ndege zonse komanso mapulogalamu owuluka pafupipafupi omwe amasankhidwa kuti afufuze izi amakwaniritsa zofunikira ziwiri. Choyamba, ali m'gulu la ndege zazikulu kwambiri malinga ndi kuchuluka kwa anthu omwe adalembetsedwa mu 2015 (chaka chaposachedwa kwambiri chazotsatira zamagalimoto padziko lonse lapansi). Kachiwiri, tsamba lawebusayiti la dziwe la mphotho zapaintaneti liyenera kulola kufunsa za mphotho m'mwezi wa Marichi kwa nthawi yowuluka kuyambira Juni mpaka Okutobala. Pomwe idaperekedwa, kupezeka kwa mphotho zapaintaneti nthawi zonse kumafunsidwa kwa ndege zomwe zimagwirizana; Sizinali zotheka kufunsira kupezeka kwa mphotho poyimbira ndege. Kufikira pa intaneti ndikofunikira kwa makasitomala; Kampani yotsogola ku United States idawulula kuti zoposa 90 peresenti ya ndalama zake zapanyumba zidapangidwa pa intaneti. Lipotilo lapangidwa kuti liziyang'ana kwambiri za makasitomala ofunika kwambiri.

Zotsatira za 8th Annual Worldwide Report za kupezeka kwa mipando ya mphoto zimasonyeza kuti ndege zimatha kuchepetsa kupezeka kwa mipando yamtengo wapatali pamene akudutsa muvuto lachuma. Angakonde kupanga ndalama mwachangu pogulitsa mipandoyi kwa makasitomala m'malo mozipanga kukhala gawo lazinthu zopindulitsa mamembala omwe amawulukira pafupipafupi. Mu 2008, zosiyana zidachitika: pomwe kufunikira kwa mipando kwamakasitomala kudatsika kwambiri, oyendetsa ndege adayika mipando yambiri kwa apaulendo opambana. Ngakhale zomwe zikuchitika pano zikugwira ntchito padziko lonse lapansi, zomwe zikuchitika mu EE. UUU. ndi zosiyana. Kupezeka kwa mipando yamtengo wapatali kwatsika, ngakhale panthawi imodzimodziyo ndege zikusintha mitengo yamtengo wapatali ya dziko. Chodabwitsa n'chakuti, izi zapangitsa kuti mphoto zikhale zotsika mtengo motero zimapangitsa kuti anthu omwe ali ndi mapulogalamu owuluka pafupipafupi ku US apindule kwambiri. UUU.

Kuyenda kwa mphotho kokha kumayimira gawo limodzi la mtengo womwe pulogalamu imapereka kwa mamembala ake. Komabe, ndi chikhumbo chomwe chimasiyanitsa kwambiri mapulogalamu owuluka pafupipafupi ndi mapulogalamu owoneka ngati opanda malire omwe makasitomala amapeza. Oyendetsa ndege akudziwa kuti, kuyambira pomwe mapulogalamu oyamba adayambitsidwa zaka 35 zapitazo, palibe chomwe chingafanane ndi chithumwa cha kuwuluka kwaulere kupita kumalo achilendo. Kusanthula uku kumatsimikizira kuti ndege zina zimakwaniritsa lonjezoli kuposa ena.

Zotsatira zazikuluzikulu zitha kupezeka mwachidule mu infographic yomwe ikupezeka mugawo lotulutsa atolankhani patsamba la IdeaWorksCompany.com. Kuphatikiza apo, IdeaWorksCompany imapereka chikalata cha FAQ pamalo omwewo pa intaneti.

Ndemanga za njira yolumikizirana pa mphotho: Kukambirana pakusungitsa kwa apaulendo awiri adapangidwa pamasamba a mapulogalamu owuluka pafupipafupi mu Marichi 2017. Madeti enieni a 280 adasankhidwa (kukambirana kwa 140 mundege popanda maukonde Utali wautali) kuti achite mafunso owunikira. ndi kupezeka kokha kwa matikiti amphotho oti ayende pa tsiku lotchulidwa analembedwa; Amavomerezedwa nthawi iliyonse yonyamuka. Kuphatikiza apo, ulendo wopereka mphotho umayenera kupezeka pamasiku obwerera ndi kubwerera omwe adaganiziridwa. Kulumikizana kulikonse komwe kwawonetsedwa kudalandiridwa. Izi zikuyimira kusintha kuchokera zaka zam'mbuyo momwe masikelo aatali kwambiri sanaphatikizidwe.

Zotsatira za kusanthula zikuwonetsa kupezeka kwa magulu osungira (mipando yoyendetsedwa ndi mphamvu) kupatulapo ziwiri. Kumwera chakumadzulo, mphoto zofika pa 25,000 points (ulendo wobwerera) zinkaonedwa ngati maulendo opambana. Kwa JetBlue, mphoto zamtengo wapatali pa 25,000 points (ulendo wobwerera) zinkatengedwa ngati maulendo opambana. Miyezo iyi ikufanana kwenikweni ndi mtengo wamakilomita 25,000 womwe amagwiritsidwa ntchito ndi ndege zazikulu zaku US pamaulendo apaulendo apanyumba.

Misewu 10 yapamwamba (kutengera kuchuluka kwa mipando yomwe idagulitsidwa m'miyezi 12) idasankhidwa mopitilira ma 2500 mailosi ndi mayendedwe 10 apamwamba apakatikati (makilomita 251 mpaka 2500) pa ndege iliyonse. Chifukwa cha kusowa kwa mayendedwe aatali, njira zazikulu 10 zapadziko lonse lapansi zidakambidwa kwa ndege zotsatirazi: Air Asia, GOL, JetBlue ndi Kumwera chakumadzulo.
CarTrawler imagwirizanitsa makasitomala opuma ndi mabizinesi komanso ogulitsa malonda okopa alendo pa intaneti ndi njira zambiri zoyendera misewu ndi njanji kuposa kampani ina iliyonse. Oposa 100 a ndege zapadziko lonse lapansi ndi ogulitsa 2000 padziko lonse lapansi amadalira CarTrawler kuti apatse makasitomala awo mwayi weniweni wanthawi yeniyeni kwa oposa 1600 otsogola komanso odziyimira pawokha obwereketsa magalimoto, kusamutsa makochi, njanji ndi Chauffeur pa malo 43 000 ochokera kumayiko 195. Pokwaniritsa zofuna zamakasitomala pamitundu yosiyanasiyana komanso kusavuta, CarTrawler imapatsa mabwenzi ake kukula kopindulitsa. Kuti mudziwe zambiri, pitani cartrawler.com

IdeaWorksCompany idakhazikitsidwa mu 1996 ngati kampani yofunsira yomwe imapereka zopanga zatsopano pazogulitsa zawo, mgwirizano ndi kutsatsa, komanso phindu kudzera pakukweza ndalama ndikukonzanso. Mndandanda wamakasitomala ake apadziko lonse lapansi umaphatikizapo ndege ndi mayina ena pantchito zokopa alendo ku Asia, Europe, Middle East ndi America. IdeaWorksCompany imagwira ntchito bwino pakukweza ndalama kuchokera ku ntchito zabwino, kukulitsa mtundu, kusanthula kwamakasitomala ndi mpikisano, mapulogalamu owuluka pafupipafupi komanso ma workshop akuluakulu. Zambiri pamalingaliroworkcompany.com