Mgwirizano wothandizana nawo utsogolere ntchito zokopa alendo ku Tanzania

Masiku abwino ogwirira ntchito zokopa alendo ku Tanzania zili m'mbuyo zikomo kwa UNWTO Academy yopatsa oyendera alendo omwe ali ndi luso lazamalonda la digito. Wotchedwa "Maphunziro apatsamba pazambiri zokopa alendo," ndi malingaliro a mabungwe akuluakulu awiri a UN, omwe ndi United Nations Development Programme (UNDP) ndi United Nations World Tourism Organisation (UNWTO) Academy mothandizidwa ndi Tanzania Association of Tour Operators (TATO).

Choyamba UNWTO Maphunziro okopa alendo pa digito a Academy amtundu wake kwa oyendera alendo aku Tanzania adakhudza zamalonda, zochitika zapaintaneti, malonda a e-commerce, kukhathamiritsa malonda, kusanthula kwa intaneti, nzeru zamabizinesi, komanso kasamalidwe ka ubale wamakasitomala.

Poona kufunikira kwa ntchito zokopa alendo pachuma cha Tanzania komanso kufunikira kokulitsa maluso ofunikira a digito pagawo laling'ono, UNDP Tanzania yapempha. UNWTOThandizo laukadaulo pakukhazikitsa ntchito zazikulu zokhudzana ndi kupanga luso la digito kwa okhudzidwa kuti alimbikitse ndi kufulumizitsa kuyambiranso kwa zokopa alendo.

Mu 2019, gawo lazokopa alendo linali gawo lachiwiri lalikulu kwambiri lazachuma lomwe limapereka 17% ku GDP yadziko lonse, ndipo likuyembekezeka kukhala gwero lachitatu la ntchito, makamaka kwa azimayi, omwe amapanga 3% ya ogwira ntchito zokopa alendo.

Pakati pa mliri wa COVID-19, Banki Yadziko Lonse ikuyerekeza kuti kukula kwa GDP ku Tanzania kudatsika mpaka 2% mu 2020. Bizinesi yokopa alendo idatsika ndipo kutsika kwa ndalama zokopa alendo ndi 72% mu 2020 (kuyambira 2019) adatseka mabizinesi ndikuchepetsa ntchito.

Chuma cha Zanzibar chidakhudzidwa kwambiri ndi kukula kwa GDP kutsika mpaka 1.3%, motsogozedwa ndi kugwa kwa ntchito zokopa alendo.

Pomwe ntchito yokopa alendo ku Zanzibar idayamba kukwera pang'onopang'ono mu kotala yomaliza ya 2020 ndi kuchuluka kwa alendo mu Disembala 2020 kufika pafupifupi 80% ya omwe ali mu 2019, zolandila zokopa alendo zidatsika ndi 38% pachaka.

Poganizira momwe COVID-19 ingakhudzire ntchito zokopa alendo ku Tanzania, UNWTO yawonetsa kufunitsitsa kwake kuthandiza dziko lino ndi mapulogalamu okulitsa luso pamitu yosiyana yokhudzana ndi malonda a digito ndi kulumikizana pazambiri zokopa alendo.

"Kukula kwa ntchito zokopa alendo ndi njira yabwino yopititsira patsogolo chuma ku Tanzania yomwe ili ndi kuthekera kwakukulu kopanga ntchito ndi kulimbikitsa ntchito. Kuti izi zitheke, dziko likufunika anthu omwe ali ndi luso lapamwamba, odziwa bwino ntchito, komanso olimbikitsidwa, komanso odziwa zambiri UNWTO Academy yabwera kudzathandiza dziko lino ndi mapologalamu opititsa patsogolo luso,” adatero Dr. Jasmina Locke m'malo mwa bungweli UNWTO Sukulu.

Executive Education Program Assistant ku UNWTO Academy, Tijana Brkic, adati lingaliro la pulogalamuyi ndikuthandizira kuyenda kosasunthika ndi ntchito zokopa alendo pogwiritsa ntchito kutsatsa kwa digito ndi mayankho ena.

"Ithandiziranso kuyika kwa mtengo wandalama ndi zinthu zokopa alendo zomwe zimapikisana ngati njira yobwereranso kumalo othamanga komanso amphamvu," adatero Brkic poyankhulana yekha.

Chofunikanso, dongosololi likufuna kubwezeretsa chidaliro m'misika yoyambira kuphatikiza apaulendo kutengera cholinga chaulendo, monga bizinesi, ntchito yodzipereka, maphunziro, amp, ndi kafukufuku.

"Pamapeto pake, ntchitoyi ikufuna kubwezeretsa chiyembekezo m'maboma azachuma makamaka omwe achotsedwa ntchito chifukwa cha mliri wa COVID-19," adatero.

Sizikunena kuti kutsatsa kwa digito kumagwiritsidwa ntchito ndi mabizinesi ambiri am'mafakitale osiyanasiyana ndipo zatsimikizira kufunika kwake popereka zitsogozo zina zambiri kwa iwo. Ndipo zowonadi, kutsogola kochulukirapo kumatanthauza bizinesi yochulukirapo, ndipo mabizinesi ochulukirapo amatanthauza phindu lochulukirapo.

Makampani oyendayenda ku Tanzania si osiyana ndipo ayenera kukumbatirana bwino ndi dziko la digito kuti awonjezere kuzindikira kwamtundu wawo ndikutha kufikira makasitomala ambiri momwe angathere.

M'mawu ake ofunikira kumayambiriro kwa pulogalamu yophunzitsa anthu ambiri oyendera alendo, Mtsogoleri wamkulu wa TATO, Bambo Sirili Akko, adavomereza kuti dziko la digito linatembenuza tebulo ndikupangitsa zonse kukhala zosavuta kuti munthu athe kuthetsa zinthu mosavuta. kudina pang'ono.

"M'zaka zamasiku ano za digito, kufunikira kwa malonda a digito kwamalonda kwakula ndipo makampani oyendayenda sangakwanitse kulola mwayi umenewu kuti uchoke," adatero Akko pakati pa kuwomba m'manja pansi.

Popita pa intaneti, mabungwe amabizinesi oyendayenda tsopano atha kuchita zinthu zosiyanasiyana kuti adziwike, kufikira anthu ambiri padziko lonse lapansi, ndikuwauza zotsatsa zapadera ndikuyika zotsatsa zomwe zingapangitse aliyense wowonera kufuna kutuluka ndikuyamba kukonzekera. kuthawa.

"Mowona mtima, chikoka cha malonda a digito chimadutsa malire omwe amalola kuti maulendo oyendayenda akope anthu ochokera padziko lonse lapansi kupita kumalo osiyanasiyana omwe angayendere," Bambo Akko anafotokoza, akuwonjezera kuti, "TATO imayamikira kwambiri mabungwe a 2 a UN. UNDP ndi UNWTO Academy pamaphunziro awo odabwitsa kwa oyendera alendo aku Tanzania. ”

Woimira bungwe la UNDP m’dzikolo, Mayi Christine Musisi, anati: “Monga momwe Mlembi Wamkulu wa UN, Antonio Gutteres, akunenera, dziko likhoza ndipo liyenera kugwiritsa ntchito mphamvu zokopa alendo pamene tikuyesetsa kukwaniritsa 2030 Agenda for Sustainable Development. UNDP ibwerezanso kuthandizira kwake pankhani zokopa alendo kuonetsetsa kuti ntchito zokopa alendo za digito zikupititsidwa patsogolo popereka chidziwitso kwa omwe akuchita nawo ntchito zokopa alendo kuti athandizire kuchira msanga. "

Ntchito zokopa alendo ndizofunikira kwambiri pakukula kwachuma ndi chitukuko, zomwe zimakhudza kwambiri kupanga ntchito, ndalama, chitukuko cha zomangamanga, ndi kulimbikitsa kuphatikizidwa kwa anthu.

Tourism imapatsa dziko la Tanzania mwayi wanthawi yayitali wopanga ntchito zabwino, kupanga ndalama zakunja, kupereka ndalama zothandizira kuteteza ndi kusamalira zachilengedwe ndi chikhalidwe, komanso kukulitsa misonkho kuti ipeze ndalama zothandizira chitukuko ndi ntchito zochepetsera umphawi.