Dziko la Russia likukumana ndi chikoka chokopa alendo kamba koti okonda mpira akusefukira kudzathandiza matimu awo omwe akupikisana nawo mu mpikisano wa mpira wapadziko lonse lapansi. Malinga ndi ziwerengero zaposachedwa kwambiri za ForwardKeys, zomwe zimalosera zamayendedwe amtsogolo mwa kusanthula zochitika zosungitsa 17 miliyoni patsiku, kusungitsa ndege kuti ifike ku Russia ku FIFA World Cup (4th Juni - 15th July) panopa ali 50.5% patsogolo pomwe anali panthawiyi chaka chatha. Kuphatikiza apo, anthu ambiri aku Russia akukhala kunyumba pamasewerawa ndipo sakupita kutchuthi monga mwanthawi zonse. Masungidwe otuluka kuchokera ku Russia ndi 12.4% kumbuyo.
Chochititsa chidwi kwambiri ndi mbiri yakusungitsa malo ndikuti kukwera komwe kulipo kuli pachimake pamasewera otsegulira ndipo, kuyambira pano, pali kupita patsogolo pang'ono pakusungitsa malo pambuyo pamagulu ampikisano. Komabe, zotsatira zamagulu zikayamba kuonekera, kuchulukirachulukira kwamasewera kumakhala kotheka m'mipikisano yomaliza, pomwe mafani abwera kudzathandizira matimu awo.
Omwe ali ndi matikiti a World Cup ayenera kupeza FAN ID, yomwe imawapatsa mwayi wolowa ku Russia wopanda visa pakati pa 4th Juni ndi 15th July (tsiku lomaliza) ndipo amafuna kuti mwiniwakeyo achoke mdzikolo pofika 25thJulayi, mwina kulola aliyense wobwera komaliza kukhalabe ku Russia ndikupita kutchuthi pambuyo pake. Komabe, kuwunika mozama kwazomwe zasungidwa, moyang'ana kuchuluka kwa mausiku omwe akukhala mdziko muno, kukuwonetsa kuti nthawi yayitali yokhala ndi mausiku 13, koma kugona usiku wonse kumatsika kwambiri pakatha komaliza. Izi zikusonyeza kuti pamene mafani akukonzekera kugwiritsa ntchito World Cup ngati mwayi wopita ku Russia, chidwi chawo chenicheni ndi mpira, kuposa momwe zilili ku Russia. Kusungitsa malo kwa 'mausiku' ku Russia nthawi yonse yolowera popanda visa ndi 39.6% patsogolo pa nthawi yofanana ndi 2017.
Pomwe wina angayembekezere kuti World Cup ikopa okonda mpira kutsatira magulu awo, kuwunika kwakukula kwasungidwe ku Russia panthawi ya World Cup (4th Juni - 15th July) akuwonetsa kuti pali kukwera kwakukulu kwa alendo ochokera kumayiko omwe sanayenererenso. Mwa mayiko omwe ali oyenerera, omwe ali ndi chiwerengero chachikulu cha alendo obwera ku Russia ndi, mu dongosolo, Brazil, Spain, Argentina, South Korea, Mexico, UK, Germany, Australia, Egypt ndi Peru. Mwa iwo omwe sanayenerere, omwe ali ndi chiwongolero chachikulu cha alendo obwera ku Russia ndi, mu dongosolo, USA, China, Hong Kong, Israel, India, UAE, Paraguay, Canada, Turkey ndi South Africa.
Zikuwonekeranso kuti palinso ena omwe apindule nawo pakuwonjezeka kwa zokopa alendo ku Russia, mwachitsanzo: ma eyapoti akuluakulu aku Europe, popeza opitilira 40% a alendo pa World Cup adzafika kudzera mundege zosalunjika. Mndandanda wama eyapoti akuluakulu omwe ali ndi anthu ambiri opita ku Russia, motsogozedwa ndi Dubai, ndikusungitsa ku Russia 202% isanakwane nthawi yofananira chaka chatha. Ikutsatiridwa, motsatira dongosolo la Paris, omwe kusungitsa kwawo ku Russia kuli 164% patsogolo, Frankfurt 49% patsogolo, Amsterdam 92% patsogolo, London Heathrow 236% patsogolo, Istanbul 148% patsogolo, Helsinki 129% patsogolo, Rome 325% patsogolo, Munich 60 % patsogolo ndi Warsaw 71% patsogolo. 
Olivier Jager, CEO, ForwardKeys, anati: "Mosasamala kanthu za zomwe zimachitika pabwalo, malinga ndi momwe alendo amawonera, Russia ndiyopambana kale."
