Mwayi ndi zoopsa zomwe zili patsogolo pamakampani apaulendo

Lipotilo, lidawululidwa tsiku loyamba la WTM London 2023 - tchochitika chodziwika bwino kwambiri padziko lonse lapansi paulendo ndi zokopa alendo - akuti: "Maulendo obwezera, zomwe zikuchitika masiku ano pamene ogula ayamba kuyenda pambuyo pa COVID-19, mwina achepetsa kutsika kwamitengo yokwera pamachitidwe ogula mpaka pano; koma zikuwonekerabe momwe mitengo yokwera idzapitirizira kukhudza zosankha za apaulendo kupita mtsogolo.

Mabizinesi oyendayenda akukhudzidwanso ndi kukwera mtengo, komanso zovuta za ogwira ntchito, lipotilo likuwonetsa.

Ngakhale kusatsimikizika kwachuma, komabe, malingaliro ake ndi abwino pomwe ogula ambiri akuwonetsa zofunikira pazakugwiritsa ntchito paulendo, lipoti la WTM Global Travel Report.

Kupitilira apo, zinthu zambiri zomwe zathandizira kuti ntchito zokopa alendo zapadziko lonse lapansi zipitirire kuthandizira kukula kwamakampani; kukula kwachuma m'misika yomwe ikubwera komanso kusintha kwa anthu ndi chikhalidwe cha anthu kumakhalabe mwayi.

Atafunsidwa kuti azindikire zolepheretsa kapena zovuta ku zokopa alendo, omwe adawayankha adati kukwera kwamitengo yamabizinesi ndi nkhani za ogwira nawo ntchito ndizomwe zimawadetsa nkhawa kwambiri, zomwe zidadziwika ndi 59% ndi 57% ya omwe adayankha motsatana.

Mtengo wa malo ogona (54%), mtengo waulendo wa pandege (48%) ndi maulamuliro a Boma/malamulo (37%) zonse zimabweretsa mndandanda wazovuta kuposa kuchepa kwa ndalama zomwe amawononga apaulendo, zomwe zidadziwika kuti ndi nkhawa ndi 33% ya omwe adafunsidwa.

Ntchito zokopa alendo zapadziko lonse lapansi zikupitilizabe kukwera kwambiri ngakhale pali zoopsa komanso zovuta zomwe makampaniwa akukumana nazo. Pofika kumapeto kwa 2023, Tourism Economics ikuneneratu kuti maulendo obwera padziko lonse lapansi adzapitilira 1.25 biliyoni, zomwe ndi zopitilira 85% ya kuchuluka komwe kunachitika mu 2019.

Pali mwayi wambiri wosangalatsa wotsutsana ndi kuchuluka kwa kufunikira.

Lipotilo likuti makampani akugwiritsa ntchito ukadaulo kuthana ndi kusowa kwa ogwira ntchito; zochitika zazikulu zachikhalidwe ndi zamasewera zabwereranso ndipo pakufunika ogula zinthu zapadera, zosaiŵalika, zonse zomwe zimapereka mwayi kwa malo okopa alendo ndi mabungwe.

'Bleisure' - maulendo ophatikizana abizinesi ndi osangalala - pakati pamayendedwe ena abizinesi monga 'ntchito' adawonetsedwa ngati mwayi wachitatu waukulu, wonenedwa ndi 53% ya omwe adafunsidwa.

Mabungwe ambiri ndi madera omwe akupita adzikonzekeretsa kuti agwirizane bwino ndi izi popeza anthu akusangalala ndi kusinthasintha kwapantchito tsopano poyerekeza ndi mliri usanachitike. Mwachitsanzo, zilumba zina za ku Caribbean, kuphatikiza Aruba, zidadziyika ngati ntchito yabwino kuchokera kunyumba mu 2020 ndipo izi zikupitilirabe.

Kuchulukirachulukira kwakusintha kwamunthu ndi chimodzi mwazowunikira komanso mwayi pamsika. Lipoti laposachedwa la Harvard Business Review lomwe lathandizidwa ndi Mastercard lapeza kuti opitilira theka la mabizinesi amawona kusintha kwamakasitomala ngati njira yofunikira yowonjezerera ndalama ndi phindu.

Koma zovuta zachuma ndi zochitika zapadziko lonse lapansi zidzakhudza chidaliro cha ogula, komanso kupita patsogolo kwaukadaulo, machitidwe atsopano ogula, komanso zochitika zamagulu ndi ndale ndi zina mwazowopsa ndi mwayi kwa mabungwe azokopa alendo padziko lonse lapansi, lipotilo likutero.

Juliette Losardo, Director of Exhibition ku World Travel Market London, adati:

"Monga WTM Global Travel Report ikuwonetsa, ndalama sizikudetsa nkhawa makasitomala okha, komanso mabizinesi apaulendo, omwe amafunikiranso kupeza njira zothetsera vuto lakusowa kwa antchito. 

"Zabwino kwambiri, lipotili likuwonetsa mwayi weniweni womwe anthu omwe akuchita nawo zokopa alendo omwe akugwira nawo ntchito zokopa alendo, monga kusamalira zomwe zikuchitika masiku ano monga maulendo amunthu payekha komanso zokumana nazo zomwe zimakumbukira nthawi yayitali.

"Kufuna kwapang'onopang'ono ku mliri wa COVID womwe udayimitsa kuyenda padziko lonse lapansi kukadali kwakukulu ndipo anthu nthawi zonse azifuna kupita kukaona zikhalidwe zosiyanasiyana ndikulemba mndandanda wazomwe akuyenera kuwona.

"Maulendo awonetsa mobwerezabwereza momwe kulili kolimba, ndipo lipotili likuwonetsa kuti, ndi mwayi womwe ulipo, malonda oyendera ndi zokopa alendo akukumana ndi tsogolo losangalatsa."