Mndandanda wathunthu wa okamba otsimikizika ku PATA Destination Marketing Forum

Akatswiri osiyanasiyana okopa alendo akuyembekezeka kusonkhana ku Khon Kaen, Thailand ku PATA Destination Marketing Forum 2018 (PDF 2018) kuyambira Novembara 28-30.

Bungwe la Pacific Asia Travel Association (PATA) lasonkhanitsa anthu ambiri okamba nkhani ndi otsogolera zokambirana zolimbikitsa komanso zanzeru pazovuta zina zazikulu pakutsatsa ndi kuyang'anira kukula kwa zokopa alendo kupita kumalo osadziwika bwino. Chochitikacho, chokhala ndi mutu wakuti "Kukula ndi Zolinga", chikuchitidwa mowolowa manja ndi Thailand Convention & Exhibition Bureau (TCEB) ndi Tourism Authority of Thailand (TAT) mothandizidwa ndi chigawo cha Khon Kaen.

"Pata Destination Marketing Forum imapatsa nthumwi zathu pulogalamu yochita nawo chidwi yomwe imayang'ana zovuta ndi mwayi kwa omwe akupita komanso ogwira nawo ntchito m'makampani opanga zinthu zokopa alendo zomwe zimakulitsa phindu la chikhalidwe ndi zachuma ndikuchepetsa zovuta zilizonse zomwe zingawononge chilengedwe," adatero CEO wa PATA Dr. Mario Hardy. "Association imazindikira kuti ngakhale zokopa alendo ndi chida champhamvu chothandizira kukula kwachuma, kupanga ntchito, komanso kumvetsetsa chikhalidwe komanso kumvetsetsa malire, zokopa zosangalatsa komanso zapadera - kuphatikiza chikhalidwe chachilengedwe, nyama zakuthengo ndi malo achilengedwe - pafupifupi nthawi zonse zimakhala m'malo omwe mwayi wofikira n’zovuta, ndipo nthawi zambiri umphawi ndi umene umakhala waukulu kwambiri. Chochitika chofunikirachi, mogwirizana ndi mutu wa PATA wolimbikitsa kufalikira kwa zokopa alendo, chikuwunikira kudzipereka kwathu pakuchita nawo zokambirana za chitukuko choyenera chamakampani oyendera ndi zokopa alendo.

Oyankhula otsimikizika pamwambowu akuphatikizapo Art Thomya, CEO & Founder - Art Inspire Company Limited; Benjamin Liao, Wapampando - Gulu la Hotelo la Forte; Chris Carnovale, Woyang'anira Ntchito, CBT Vietnam-Vietnam Tourism Training Project - University of Capilano, Canada; Damian Cook, CEO & Woyambitsa - E-Tourism Frontiers; Edmund Morris, Chigawo Chotsogolera ku USAID Jordan Local Enterprise Support Project (LENS) - USAID; Jens Thraenhart, Executive Director - Mekong Tourism Coordinating Office; John Williams, Wachiwiri kwa Purezidenti Advertising Sales - Singapore, South & South East Asia, BBC Global News; Kei Shibata, Co-founder & CEO, LINE TRAVEL jp & Trip101; Michael Goldsmith, Wachiwiri kwa Purezidenti wa Zamalonda - Las Vegas Convention and Visitors Authority; Peter Semone, Chief of Party - USAID Tourism for All, Timor-Leste; Richard Cutting-Miller, Wachiwiri kwa Purezidenti - Resonance; Richard Rose, Mtsogoleri wa Dziko - Lao PDR, Swisscontact; Torsten Edens, COO - Go Beyond Asia, ndi  Willem Niemeijer, CEO - Yaana Ventures.

Chochitikacho chimayang'ana mitu yosiyanasiyana kuphatikiza 'Status of Destination Management Padziko Lonse Lapansi', 'The Role of Local Experiences in Destination Marketing', 'Kuwongolera Kusagwirizana pakati pa Mabungwe Opitako ndi Madera', 'Transborder Marketing: Case Studies of GMS', 'Fighting Undertourism Kupyolera mu Kufotokozera Nkhani Zatsopano', 'Kuwerengera Zomwe Timachita Monga Komwe Tikupita', ndi 'Leveraging Technology Kuti Isinthe Malo Oyenda'.

Msonkhanowu uphatikizanso msonkhano wokhudzana ndi malonda a digito, omwe adzagwiritse ntchito zinthu zatsiku lapitalo la Technical Tour and Tourism Marketing Treasure Hunt.

Ili mkati mwa chigawo chakumpoto chakum'mawa kwa Thailand, Khon Kaen ndiye malo oyendera madera, malo opangira ndalama ndi chitukuko, omwe amadziwika kwambiri ndi chikhalidwe chawo chachi Isan, nzeru zakomweko komanso silika wa Mad Mee wapamwamba kwambiri. Ndi malo apamwamba amisonkhano ndi ziwonetsero zazinthu, malo ogona, ndi malo, imawonedwa ngati 'MICE City' yaku North-East komanso malo opangira chitukuko cha mafakitale m'derali molingana ndi mfundo ya 'Economic Corridors Development' ya Boma, lomwe likufuna kupititsa patsogolo mgwirizano pakati pa Myanmar, Thailand, Lao PDR ndi Vietnam. Khon Kaen amasangalatsa onse apaulendo abizinesi ndi opumira okhala ndi mitundu ingapo ya malo ogona kuti agwirizane ndi zosowa zilizonse komanso bajeti. Ilinso ndi zipinda zambiri zochitira misonkhano, malo ochitira misonkhano, malo owonetsera.

Kupatula momwe alili bwino pazachuma komanso zamalonda, Khon Kaen ndi wolemera pazikhalidwe komanso amakhala ndi zokopa zambiri zachilengedwe zomwe zimatha kukhala zapadera komanso zosaiwalika zakunja. Ili ndi malo angapo osungira nyama zakuthengo ndi mapaki amtundu - zonse ndizoyenera nyumba zamagulu ndi maphwando amutu. Alendo amathanso kukumana ndi moyo wa anthu a Isan, zinthu zakale zosangalatsa komanso zinthu zakale zakale, zakudya zodziwika bwino za Isan, komanso kumwetulira kosangalatsa kwa anthu aku Isan.

Polimbikitsa chitukuko chokhazikika cha madera omwe akutukuka kumene, PATA ndiyokonzeka kupereka kalembera mwachidwi kwa onse omwe akufuna kudzapezekapo. Mipando ndi yochepa ndipo imapezeka pobwera koyamba. Chonde dziwani kuti mtengo wandege ndi malo ogona ndi udindo wa nthumwi zokha.

Kuti mulembetse zochitikazo kapena kuti mudziwe zambiri, chonde pitani www.PATA.org/PDF kapena imelo [imelo ndiotetezedwa].