Mbadwo watsopano wa CEO umabweretsa kusintha kuma eyapoti aku Southeast Asia

Ndi kusintha kwachete koma kwenikweni. Kwa zaka zambiri, makampani a ndege ku Southeast Asia ankaonedwa ndi ndale omwe ali ndi mphamvu ngati chida chodziwitsa dziko, chitukuko cha zachuma ndi ... kuti apindule nawo! Atsogoleri a mayiko akumwera chakum'mawa kwa Asia nthawi zambiri amasungunuka pakuwongolera ndege, kusintha ma CEO ndi Purezidenti malinga ndi zomwe akufuna komanso zokhumba zawo. Zitsanzo zamagwirizano am'mbuyomu: koyambirira kwa zaka makumi asanu ndi anayi, ulendo wa Boma kuchokera kwa Prime Minister waku Malaysia Mohammad Mahathir kupita ku Mexico nthawi yomweyo adatsatiridwa ndi Malaysia Airlines yotsegula ndege pakati pa Kuala Lumpur ndi Mexico. Popanda kuyang'ana zomveka kuseri kwa njira yotere… Zomwezonso ku Thai Airways kutsegulira Bangkok-New York mosayima mu 2006, kungofuna kupikisana ndi Singapore Airlines…

Zikumveka ngati chizolowezi chifukwa ambiri onyamula ku Southeast Asia ndi aboma. Kupatula kuti zaka khumi zomaliza zawona ambiri mwa ndegezo zikugwera mu red chifukwa cha kusawongolera bwino. Ndipo masiku ano, chifukwa cha kuchepa kwa chuma, maboma akukayika kwambiri kuti athandize ndege zawo.

Mavuto anali ndi zotsatira zabwino: kulowerera ndale kukuwoneka kuti kwachepa pomwe mbadwo watsopano wa ma CEO adalanda zonyamulira dziko, ndikupangitsa kuti pakhale ufulu wodzilamulira. Chimodzi mwazinthu zosinthira kwambiri ndi zomwe Malaysia Airlines imakumana nazo. Kutsatira kusankhidwa kwa Idris Jala kukhala CEO watsopano, MAS idasindikizidwa mu 2006 Business Turnaround Plan. Zofooka za ndegeyo zidavumbulutsidwa ponseponse ndi kuthekera koyandikira kwa bankirapuse. Popeza lonjezo lakuti Boma silidzasokoneza kayendetsedwe ka ndege, M. Jala anasintha bwino chuma cha MAS. Njira zochepetsera ndalama zinayambika monga kudula kwa njira zopanda phindu - njira zoposa 15 zatsekedwa, zombo zachepetsedwa, zokolola za ogwira ntchito komanso kugwiritsa ntchito ndege tsiku ndi tsiku kwawonjezeka.

Kuyambira 2006 mpaka 2008, mipando idatsika ndi 10% pomwe chiwerengero cha okwera chikutsika ndi 11% kufika pa 13.75 miliyoni. Mu 2007, MAS idakwanitsa kuyambiranso kukhala wakuda ndi phindu la US $ 265 miliyoni, kutsatira zaka ziwiri zotayika (US $ -377 miliyoni mu 2005 ndi -40.3 miliyoni mu 2006). Ngakhale kuti ndegeyo ikhoza kutayika mu 2009 chifukwa cha kuchepa kwachuma (US $ -22.2 miliyoni kuyambira January mpaka September 2009), MAS ikuyembekeza kupindulanso mu 2010. Chief Executive Officer Tengku Datuk Azmil Zahruddin adalengeza kuti apitirize kuganizira zochepetsera ndalama. , kutulutsa ndalama komanso kukulitsa kukhutira kwamakasitomala. Kulipiritsa kuchepetsedwa kwina kwa maukonde ake akutali (kutsekedwa kwa New York ndi Stockholm), MAS ikufuna kukulira ku Australia, China, South Asia, Middle East ndi mayiko a ASEAN. Ndege zatsopano zikuyenera kutumizidwa kuyambira chaka chamawa ndi yoyamba ya 35 Boeing 737-800 ikubwera pazombo, pomwe kutumiza kwa Airbus A380 sikisi tsopano kukukonzekera pakati pa 2011.

Kutsitsimuka kwina kochititsa chidwi ndi konyamulira dziko la Indonesia Garuda. Kubwera kwa Emirsyah Satar ngati CEO kudatsatiridwa ndi kutsika kwakukulu kwa ndege. "Mchitidwe wamalonda sunali wogwirizana: zothandizira anthu, ndalama ndi ntchito sizinagwirenso ntchito," akukumbukira Satar. Kenako ndegeyo idakakamizika kutseka njira zake zonse zaku Europe ndi USA, kuti achepetse zombo zake kuchoka pa 44 kupita ku ndege 34 komanso antchito ake kuchoka pa 6,000 mpaka 5,200.

"Ndife amphamvu kwambiri masiku ano chifukwa takhala tikulemba ganyu abwanamkubwa ang'onoang'ono kuti ayang'ane tsogolo la ndege," akuwonjezera Satar. Garuda adalowa gawo lophatikizira lomwe lidasinthidwa kukhala njira yokonzanso ndikuphatikizanso mu 2006/2007 yomwe idafika pachimake mu 2008 kukhala njira yopitilira kukula. Kutsatira chiphaso cha chitetezo cha IATA ku 2008, Garuda adachotsedwa pamndandanda wa ndege zoletsedwa kupita ku EU nthawi yachilimwe cha 2009. Kupambanaku kumabwera pa nthawi yabwino kwambiri pomwe Garuda adalemba mapindu awiri motsatizana mu 2007 (US $ -6.4 miliyoni) ndi mu 2008 (US $ 71 miliyoni).

Kukula kwabwereranso: "Tidzatenga ndege za 66 ndi cholinga chokhala ndi ndege za 114 pofika chaka cha 2014. Tidzayang'ana kwambiri mitundu itatu ya ndege: Boeing 737-800 kwa maukonde achigawo ndi apakhomo, Airbus A330- 200 ndi Boeing 777-300ER paulendo wathu wautali. Kenako tidzalowa m'malo mwa Airbus A330 kudzera mu B787 Dreamliner kapena A350X, "akuwonjezera CEO wa Garuda.

Zokhumba za Garuda zimakhalabe zenizeni, kutali ndi kuchulukira kwa nthawi ya Suharto pomwe ndege zimayenera kuwuluka padziko lonse lapansi: "Tikuwona kufunikira kwa magalimoto apamtunda m'malo mogwira ntchito yayikulu. Komabe, ma eyapoti athu ku Jakarta, Bali kapena Surabaya sangathe kuthana ndi ntchito zazikuluzikulu," akutero Satar. Koma 2010 idzawonetsa Garuda kubwerera ku Ulaya ndi ndege zake zoyamba ku Dubai-Amsterdam ndi kuwonjezera kwa Frankfurt ndi London m'zaka zotsatira. Ndege zambiri zopita ku China, Australia ndi Middle East zikukonzekeranso. “Tikufuna kuchulukitsa kuwirikiza katatu kuchuluka kwa anthu okwera padziko lonse lapansi mpaka chaka cha 2014. Ndipo tikuyang'ana mwachidwi kulowa mu Skyteam pofika 2011 kapena 2012,” akutero Satar.

Kusintha kwabwino kwa MAS ndi Garuda kukuwoneka kuti kukukakamiza Thai Airways International kuti isinthe. Chonyamuliracho mwina lero ndi otsiriza akadali akuvutika ndi kusokoneza ndale. Purezidenti Watsopano wa Thailand, Piyasvasti Amranand, adadzipereka kukonzanso ndege ndikuchotsa chilichonse. "Ndikuganiza kuti anthu wamba atopa ndi izi ku Thai Airways, zomwe zimawononga kwambiri mbiri ya ndege ndi dziko," akutero. "Nthawi zonse tidzakumana ndi zovuta kuchokera kunja. Koma ngati tikhala ogwirizana ndi olimba, tidzatha kudziteteza bwino ku kuloŵerera kwakunja.”

Amranand amazindikira kuti kulimba mtima kumabwera nthawi zambiri kuchokera ku Board of Directors, ambiri mwa mamembala ake amakhala okhudzidwa ndi ndale. Ndipo atha kusokoneza zinthu zabwino kwambiri za TG. Amranand adapambana kale pankhondo yoyamba pokhala ndi mapulani okonzanso a Thai Airways akuvomerezedwa ndi board ndi antchito ndi cholinga chokhala m'modzi mwa onyamula asanu apamwamba ku Asia. Kuunikira kwa malonda ndi ntchito zonse zachitika pansi pa TG 100 Strategic Plan. Kupititsa patsogolo kudzapangidwa muzinthu zokhudzana ndi makasitomala monga kugwirizanitsa bwino ndi ndondomeko ya ndege, utumiki pabwalo ndi pansi komanso kugawa ndi kugulitsa njira. "Zomwe zidachitika pazaka 40 zapitazi sizidzasinthidwa usiku wonse. Koma tidakonza kale zolinga, "adatero Amranand. Kuchepetsa mtengo kuyenera kuthandiza kupulumutsa US $ 332 miliyoni ndi phindu lochepa lomwe lidanenedweratu mu 2010.

Purezidenti watsopano akufunanso kulimbikitsa antchito abwino kwambiri mu ndege yake powapatsa mphamvu m'malo motsatira chikhalidwe chamakono cha 'akuluakulu' ndi kukondera. Koma Amranand akuyenera kukumana ndi kulimba mtima kwakukulu kuchokera kwa mamembala a Board kapena Unions mkati mwa ndege.

Amranand pakali pano awona momwe angasinthire malingaliro ake pamene Thai Airways iyambiranso mlandu watsopano wakatangale. Wapampando wamkulu wa Thai Airways, Wallop Bhukkanasut, akuti adathawa kukalipira kasitomu ndi katundu wochulukirapo atanyamula makilogalamu 390 kuchokera ku Tokyo kupita ku Bangkok. Malinga ndi Bangkok Post, Wallop ali pafupi ndi nduna ya zamayendedwe ndipo ziyenera kuwoneka momwe Piyasvasti Amanand angakhalire waluso kuthana ndi zomwe zimawoneka ngati nkhani wamba ya Thai Airways…