Nyengo yatsopano yomwe idayambitsidwa ndi African Tourism Board: Chifukwa sichotopetsa koma ikuphatikiza Brand Africa

ATB
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Kulemera kwa zokopa alendo ku kontinenti ya Africa sikungaganizidwe. Komabe, n’zosayerekezeka kuti n’chifukwa chiyani dera la ku Africa silikupikisana ndipo limalandira gawo lochepera la 5% mwa omwe akufika padziko lonse lapansi ndipo osapitirira 3% amagawana nawo pama risiti okopa alendo. Bungwe la African Tourism Board lomwe lakhazikitsidwa kumene lili ndi ntchito yosintha izi. Werengani njira ndi zokhumba zomwe zatulutsidwa kumene.

Zangopangidwa kumene Bungwe la African Tourism Board akufuna kusintha momwe Africa ikukhalira padziko lonse lapansi paulendo ndi zokopa alendo, ndipo sizikuwoneka ngati mawu ena otopetsa. Atsogoleri apamwamba akuchulukirachulukira akutchera khutu ndikukhudzidwa. Yakwana nthawi yoti Africa itenge nawo gawo labwino pazambiri zapadziko lonse lapansi.

Pali nthawi yatsopano yoyambira zokopa alendo ku Africa. Malo omwe angotulutsidwa kumene a Bungwe la African Tourism Board ali ndi njira yatsopano.

Carol Weaving, membala wa ATB Board komanso Managing Director of Reed Exhibitions, komanso wokonza World Travel Market, adauza omvera pa African Leadership Forum ku Ghana sabata yatha, "Ine Ndine wonyadira kukhala membala woyambitsa bungwe la African Tourism Board. "

Africa ndi yokongola, koma tsogolo la chuma cha kontinenti limadalira momwe ntchito zokopa alendo zimagwiritsidwira ntchito moyenera. Kontinentiyi ndi imodzi mwa malo okongola kwambiri padziko lapansi. Komabe, kupikisana kwake ndi zokopa alendo kuli pansi pa kuthekera kwake, ndipo ngakhale kupita patsogolo kwakukulu komwe kwachitika, makampani okopa alendo ku kontinenti ya Africa akadali kumbuyo kwa zigawo zina pankhani ya mpikisano.

Ngati pali kontinenti pansi padzuwa yomwe idadalitsidwa ndi zokopa alendo, ndi Africa. Kuchokera kukongola kochititsa chidwi kwa mapiri a Drakensberg ku South Africa kupita ku mapiramidi akale a ku Egypt, kuchokera ku chiyambi cha anthu a ku Ethiopia Rift Valley kupita ku mchenga wamchenga wothamanga wa chipululu cha Namib, kuchokera ku magombe amchenga oyera kwambiri padziko lonse lapansi ku Seychelles mbiri yakale ya Gold Coast ku West Africa, kuchokera ku utsi wothira madzi a Mighty Victoria Falls mpaka ku zigwa zolemera za Serengeti zomwe zikusefukirabe nyama zakutchire zomwe zimayendayenda m'chipululu monga momwe zinalili pachiyambi, izi ndi zina mwa zodabwitsa zomwe Africa ikuperekabe. umunthu kuposa kuyerekeza ndi kontinenti ina iliyonse.

Kulemera kwa zokopa alendo ku kontinenti kuno sikungaganizidwe. Komabe, sizingaganizidwe kuti chifukwa chiyani dera la Africa silikupikisana ndipo limalandira zochepa kuposa a Gawo la 5% pa ofika padziko lonse lapansi osaposa a Gawo la 3% muma risiti okopa alendo.

Izi zikufuna kusintha kwakukulu pamachitidwe a kontinenti pakupanga, kukhazikitsa, ndi chitukuko m'malo onse opita komanso kumayiko onse.

Ngati makampani okopa alendo ku Africa athandizira kwambiri ku United Nations Agenda 2030 for Sustainable Development ndi African Union Agenda 2063 "Africa yomwe tikufuna," kumafuna mgwirizano wa cholinga kuti tigwire ntchito limodzi ndikupanga kontinenti kukhala yopikisana.

Ichi ndichifukwa chake bungwe lachigawo likufunika kuti lipereke njira yokambilana pakati pa anthu ogwira nawo ntchito zokopa alendo ndi mabungwe omwe ali ndi chidwi ndi maphunziro ndi maphunziro mu ndondomeko yogwirizana kuti apereke chitsogozo pomanga ndi kulimbikitsa ndondomeko ndi njira zokopa alendo. Kuti izi zitheke, bungweli ndi:

Zindikirani kufunikira kwapadziko lonse lapansi kwamakampani okopa alendo monga bizinesi yayikulu kwambiri komanso yomwe ikukula mwachangu padziko lonse lapansi yomwe yatsimikizira kuti ili ndi mphamvu zothandizira chitukuko cha chikhalidwe ndi chikhalidwe chachuma komanso imapanga chida chabwino kwambiri cholimbikitsira kumasuka, kumvetsetsa, kukomera mtima komanso kulimbikitsa kuyandikira kwambiri. mgwirizano pakati pa anthu osiyanasiyana padziko lapansi.

Kusamala za gawo la Africa pama risiti okopa alendo padziko lonse lapansi komanso udindo wapadziko lonse lapansi ndizochepera zomwe zimaganiziridwa.

Kuvomereza kuti pakufunika kulimbikitsa mgwirizano wachitukuko wa mayiko kudzera m'mapulojekiti ndi mapulogalamu omwe cholinga chake ndi kuonjezera phindu la zokopa alendo kwa anthu osauka omwe ali m'deralo.

Kufuna kulimbikitsa kuphatikizika kwa magawo anayi a chitukuko chokhazikika cha zokopa alendo, kukula kwachuma komanso kutha kwa umphawi, kuphatikizika kwa anthu, kukhazikika kwa chilengedwe, komanso utsogoleri wabwino kuti akwaniritse zolinga za United Nations 17 Global Goals for Sustainable Development.

Zosamala Kuthekera kochuluka kwa zokopa alendo m'derali komwe kumapereka zinthu zambiri zachilengedwe zokopa alendo komanso zopangidwa ndi anthu, zomwe zikuwonjezera kusiyanasiyana kwambiri komanso chikhalidwe cham'derali.

Wokhudzidwa kwambiri kuti zambiri zomwe zingatheke zimakhalabe zosatukuka ndipo, motero, sizikuthandizira pazachuma za anthu a m'deralo.

Amakhulupirira kuti kukwaniritsidwa kwa kuthekera kwa zokopa alendo ku Africa kungatheke kokha kudzera mu mgwirizano wa zolinga, ndi kuyesetsa kwapagulu ndi kogwirizana ndi onse okhudzidwa m'mayiko 54 omwe amapanga kontinenti yayikuluyi.

Kufuna amathandizira, kudzera muzochita zofananira pakukula kwa zokopa alendo, kupita patsogolo ndi moyo wabwino wa anthu amderali.

Kuzindikira ndi Poganizira kuyesetsa kwa mabungwe akuluakulu amakampani apadziko lonse lapansi monga World Tourism Organisation (UNWTO) ndi World Travel & Tourism Council (WTTC) sewerani kupititsa patsogolo chitukuko cha zokopa alendo mderali.

Kuyamikira udindo womwe bungwe lachigawo la African Union (AU) limachita polimbikitsa chitukuko cha zokopa alendo kuderali.

African Tourism Board yomwe idakhazikitsidwa mu 2018 ndi a Mgwirizano Wapadziko Lonse Wothandizirana Nawo ku Tourism ndi bungwe lachigawo lomwe lili ndi chikhalidwe chapadziko lonse la mabungwe apadera komanso aboma omwe atsimikiza kuti amathandizira kupititsa patsogolo ntchito zokopa alendo komanso kuyenda mkati, kupita ndi kuchokera kudera la Africa chifukwa cha chikhumbo cha omwe akuchita nawo chidwi chofuna kuyenda ndi cholinga chimodzi pa zokopa alendo. chitukuko mu Africa.

Cholinga chachikulu cha bungweli ndi kulimbikitsa chitukuko chokhazikika ndi kukweza ntchito zokopa alendo monga dalaivala wa chitukuko cha chikhalidwe cha anthu m'chigawo cha Africa, kuti akhale mtsogoleri wotsogola komanso wolengeza za chitukuko cha zokopa alendo ku Africa.

Zolinga zazikulu za bungwe ndi:

  • Limbikitsani kumvetsetsa kwa chigawo ndi mayiko, mtendere, chitukuko, ndi ulemu kwa onse.
  • Kulimbikitsa kutsatiridwa kwa ufulu wachibadwidwe ndi ufulu wachibadwidwe kwa onse popanda tsankho lotengera mtundu, kugonana, chilankhulo kapena chipembedzo.
  • Perekani chithandizo kwa mamembala ndi othandizana nawo omwe akulunjika pa chitukuko chokhazikika cha zokopa alendo.
  • Limbikitsani mgwirizano pakati pazaboma ndi wabizinesi ndikuthandizira kuteteza zinthu zachilengedwe, zachikhalidwe ndi zokopa alendo zopangidwa ndi anthu mderali.
  • Limbikitsani maphunziro a zokopa alendo, maphunziro, ndi kafukufuku.

Pazochita zake za tsiku ndi tsiku, bungweli lidzayang'ana kwambiri kukonzekera, kuchita nawo ntchito zokopa alendo zomwe zimalimbikitsa ntchito zokopa alendo zomwe zimalimbikitsa chikhalidwe cha anthu, zachuma, komanso zachilengedwe, komanso zomwe zimathandizira kuthetsa umphawi ndi kusagwirizana pogwiritsa ntchito ntchito zenizeni. Kuti akwaniritse cholinga ichi, bungweli liyenera kuyesetsa kuchita izi, koma osangokhala ndi izi:

  • Pangani zotsatsa, zochitika zopezera ndalama, ndi ntchito zina zodzipezera nokha ndalama.
  • Chitani kafukufuku ndi mabwalo mogwirizana ndi anthu, mabungwe achinsinsi, komanso mayiko ndi kufalitsa malipoti omwe angakhale maziko opangira zisankho.
  • Limbikitsani mgwirizano pakati pa mayiko ndi mayiko polimbikitsa mgwirizano pakati pa anthu ndi mabungwe omwe amathandizira pa chitukuko cha Africa.
  • Gwirani ntchito limodzi pokwaniritsa ntchito zokopa alendo zomwe zimachitidwa ndi mabungwe ena omwe ali ndi zolinga ndi ntchito zofanana.
  • Thandizani kafukufuku ndi ntchito zokopa alendo zomwe zimakwaniritsa miyezo yapadziko lonse lapansi.
  • Gwirizanani ndikuchita ma projekiti ndi zochitika ndi ena omwe akukhudzidwa ndi masewera, chikhalidwe, maphunziro, ndi chitukuko cha anthu chifukwa chokhudzana ndi chitukuko chokhazikika cha zokopa alendo.
  • Kupereka maphunziro, thandizo la ntchito, thandizo laukadaulo, chitukuko cha anthu, ndi chitukuko cha ntchito zokopa alendo omwe cholinga chake ndi kuthetsa kusiyana pakati pa olemera ndi osauka.
  • Kuzindikiritsa mwayi wopezera ndalama zokopa alendo komanso kukonza mapulani opangira ndalama kuti apindule ndi mamembala.
  • Kukhazikitsa ntchito zina mogwirizana ndi zolinga ndi zolinga za bungwe.

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Wachinyamata T Steinmetz

Juergen Thomas Steinmetz wakhala akugwirabe ntchito zapaulendo komanso zokopa alendo kuyambira ali wachinyamata ku Germany (1977).
Iye adayambitsa eTurboNews mu 1999 ngati nkhani yoyamba yapaintaneti yantchito zapaulendo padziko lonse lapansi.

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