VisionExpo posachedwapa idalowa ku New York (ku Javits) ndi mavenda masauzande ambiri akuwonetsa mamiliyoni azovala zamaso. Kaya muli pa bajeti kapena mutha kugwiritsa ntchito madola masauzande ambiri pamasewera, kuchita "nkhope" kwakhala kofunika kwambiri kuposa zomwe mumavala pamapazi anu.
Zovala m'maso zimaphimba chilichonse chamaso, kuyambira kukonza masomphenya kapena kutetezedwa ku nyali zowopsa za UV mpaka zowonera, magalasi ndi magalasi. M'zaka zingapo zapitazi zovala za m'maso zasintha kuchoka pa chinthu chofunikira kwambiri kupita ku mafashoni.
Osewera pamakanema ndi rock, mahotela, maulendo, zokopa alendo ndi oyang'anira makampani ena amavomereza kuti kuvala zobvala m'maso ndikofunikira kuti ntchito ikhale yopambana monga kugwiritsa ntchito fungo labwino. Pamene oyang'anira "akuchita nkhope" ndi makasitomala, alendo ndi anzawo, kupanga maonekedwe abwino kungatsimikizire kupambana kapena kugonjetsedwa.
Portable Style
Oyenda pafupipafupi amakhala ndi chidwi chowonetsa chithunzi choyenera akamasuntha ma eyapoti ndi malo ochezera a bizinesi povala zovala zapamwamba. Ngakhale ma jeans ndi ma t-shirts atha kukhala zovala zapaulendo wapadziko lonse lapansi, zonena zamafashoni (kuyambira ana mpaka akulu) sizinasowepo kwathunthu chifukwa Prada ndi Gucci achoka pachifuwa ndi kumbuyo mpaka kumaso kwathu ndipo mitundu tsopano ikuwoneka bwino pamlingo wamaso. Kaya wapaulendo wavala magalasi olembedwa ndi dokotala kapena magalasi monga chabwino, zobvala m'maso ndi njira yabwino yopangira mawonekedwe achangu koma abwino.
Kupambana Kwamakampani
Mu 2016 mtengo wamsika wamsika wapadziko lonse wa zovala zamaso udafika pafupifupi $95 biliyoni. Ogula m'maso amafalikira padziko lonse lapansi ndipo malondawa akhala amodzi mwazinthu zodziwika bwino kwambiri pazaka khumi zapitazi. Mitengo yamaso imayambira pansi pa $ 100 mpaka $ 3 miliyoni (Liz Taylor Diamond Mask).
Zikhalidwe zosiyanasiyana, ndi kusiyana kwa chiwerengero cha anthu sikofunika; zaka ndi mavuto a maso sizofunika; chomwe chimatsimikizira kutukuka kwa makampani opanga zovala zamaso ndi chikhumbo chokhala ndi mawonekedwe owoneka bwino okhudzana ndi mafashoni omwe ali pachiwopsezo. Kuphatikiza apo, zisankho za moyo (makamaka kukula kwa zokopa alendo zakunja), zotonthoza zamasewera komanso kuwonekera kwaukadaulo (mafoni am'manja ndi mapiritsi) kuphatikiza ndi moyo wautali, kwawonjezera kukula kwakufunika kwapadziko lonse lapansi kwa zinthu zamaso.
Mwayi Wamisika
Pakati pa 61-64 peresenti ya anthu (pafupifupi anthu 177 miliyoni ku USA) amafunikira kuwongolera masomphenya (Jobson Research). Kuphatikiza apo:
• Ndi 61 peresenti yokha ya anthu akuluakulu omwe adayezetsa maso mkati mwa chaka chatha
• Anthu 61 pa XNUMX alionse amaona pafupi ( myopia )
• 31 peresenti amawona patali (presbyopia)
• Akuluakulu owonjezera 12.2 miliyoni amafunikira kuwongolera masomphenya koma safuna chithandizo
• 70+ peresenti ya ogwira ntchito amafuna kuwongolera masomphenya
• Makompyuta ndiye gwero lalikulu la madandaulo a masomphenya pantchito
• Mwana mmodzi (1) mwa ana anayi (4) aliwonse amakhala ndi vuto la masomphenya
• Makolo 48 pa 12 aliwonse omwe ali ndi ana osapitirira zaka XNUMX sanayezetse mwana wawo kukayezetsa maso
• 80 peresenti ya maphunziro onse amachitikira m'zaka 12 zoyambirira
• Anthu 64 pa XNUMX alionse amavala magalasi
• 3 peresenti amagwiritsa ntchito magalasi operekedwa ndi dokotala okha
• Anthu 20 pa XNUMX alionse amagwiritsa ntchito magalasi a maso ndi magalasi amene anapatsidwa ndi dokotala
• Anthu 3 pa XNUMX alionse amagwiritsa ntchito magalasi a m’maso, magalasi oyendera maso, ndi magalasi amene analembedwa ndi dokotala
• Avereji ya ndalama zomwe ogula akufuna kuwononga pogula zovala zamaso zobwera $173
• 75 peresenti ya mafelemu agalasi amagulidwa $150 kapena kucheperapo
Kulamulira Kwamakampani
Zovala zamaso zimagulitsidwa m'magulu anayi akuluakulu:
1. Magalasi ammaso (Rx).
2. Magalasi adzuwa a Plano (magalasi opangidwa ndi ma lens omwe sanatumizidwe ndi dokotala; osagwiritsidwa ntchito kukonza maso; amagwiritsidwa ntchito makamaka kukongoletsa ndi kuteteza maso ku kuwala koyipa kwa ultraviolet/UV)
3. Owerenga akudziko (OTC).
4. Magalasi
Mu 2015 magalasi adzuwa a plano ankalamulira 12 peresenti ya msika. Magalasi opangidwa ndi polarized ndi gawo la kusakaniza kwapangidwe pamene amapereka phindu la masewera a madzi ndi usodzi; komabe, magalasi opanda polarized amalamulira msika chifukwa cha mafashoni.
Polarization ndi yofunikira pamisika yomwe ikufuna (mwachitsanzo, kupalasa njinga), pomwe magalasi adzuwa a plano omwe sakhala ndi polarized amapereka kudetsa maso ndi kuteteza maso ku kuwala koyipa kwa UV komanso kuteteza maso ku kuwala koyipa. Ogula amtengo wapatali amasankha zovala zotetezedwa ndi maso zotetezedwa ndi UV.
Mu 2014, msika wonse wosamalira masomphenya ku US unapanga $ 34.5 biliyoni ndipo mu 2015, magalasi a plano anapanga $ 218 miliyoni pogulitsa. Luxottica ya ku Italy ndiye wogulitsa otsogola kwambiri ku USA ndi $ 2.53 biliyoni pakugulitsa (2015). Mu Januware 2017, Luxottica ndi Essilor waku France adagwirizana kuphatikiza ma euro biliyoni 46 kuti apange malo owoneka bwino padziko lonse lapansi. Kampaniyo ili ndi udindo wazinthu zomwe zikuphatikizapo: Ray-Ban, Persol, Oakley, Burberry, Polo Ralph Lauren, Versace, etc. Padziko lonse lapansi, kampaniyo inali ndi malonda pafupifupi $ 8.84 biliyoni.
Mtsikana Wofunika
Zovala zamaso nthawi zambiri zimapangidwa ndi pulasitiki kapena zitsulo. Kufuna kwaposachedwa kwa zinthu zosiyanasiyana zosamalira maso kwabwera chifukwa chakukula kwachidziwitso chakuwonongeka kwa UV komanso kuchepa kwapamaso. Pakhalanso kuzindikira kokulirapo kwa zosowa zapadera za ana omwe amafunikira kukhazikika komanso kupanga mafashoni kuyenera kukhala ndi mafelemu omwe angagwirizane ndi moyo wokangalika wa mwana.
Kusankhidwa Kosankhidwa Ndikoyenera Mwamawonekedwe
Nditakhala tsiku lonse ndikuyenda m'mipata ya VisionExpo ku Javits, ndinasankha zokonda zanga zomwe ndimakonda kwambiri.
1. Matsuda. Zapangidwa ku Japan
Kwa zaka zopitilira 45, Matsuda adapanga zovala zamaso kuchokera ku celluloid acetate, titaniyamu, siliva wokongola, 18K golide wolimba ndi 22.5K plating wagolide. Eni ake otchuka akuphatikizapo Robert Downey, Jr. (Iron Man 3), ndi Linda Hamilton (Sara Connor mu Terminator 2).
2. Maybach. Zapangidwa ku Germany
Zaka zoposa 100 zapitazo, Wilhelm Maybach ndi mwana wake Karl adayambitsa mtundu wamagalimoto apamwamba kwambiri omwe asanduka nthano yoyimira kuwongolera bwino kwamanja komanso chidwi chatsatanetsatane ndi zinthu zosiyanasiyana zomwe zimatanthauzira magalimoto awo apamwamba. Maybach amatanthauza mwanaalirenji ndi khalidwe losatha komanso lanzeru. Poyang'ana kukhazikika, kampaniyo imapewa zida zonse zomwe zilibe gwero lotsimikizika lachilengedwe. Akatswiri amisiri amagwira ntchito ndi zikopa zabwino kwambiri, matabwa amtengo wapatali, nyanga yachilengedwe yochokera ku njati za ku Asia, golide weniweni ndi diamondi.
3. Shwood. Zapangidwa ku Portland, Oregon
Mu 2009, Eric Singer adapanga chithunzi chake chagalasi kuchokera kumitengo yamtengo wa madrone, mahinji adzimbiri a kabati ndi magalasi osungidwa m'sitolo yosungiramo zinthu. Cholinga chake: Pangani chinthu chomwe chimaphatikizapo umunthu ndi zapadera zomwe zingapezeke m'malo achilengedwe. Masiku ano, chovala chamaso chimapangidwa ndi matabwa, acetate, titaniyamu kapena mwala ndi magalasi apamwamba kwambiri kuti ateteze maso. Zosonkhanitsazo zimadulidwa, kuumbidwa, kusonkhanitsidwa, kumalizidwa ndikutumizidwa kuchokera ku ntchito yake ku Oregon.
4. Xavier Derome. Zapangidwa ku France
Makolo a Derome anali mu bizinesi yopanga zowonera ndipo Xavier adakhazikitsa situdiyo yake m'mphepete mwa Mtsinje wa Loire, ku Bracieux (1996). Iye ndi mpainiya pakupanga zomata zomata zosanjikiza zingapo ndipo magalasi ake amalumikizana ndi luso lakale ndiukadaulo wamakono. Zodziwika bwino - zofananira zodzikongoletsera.
5. Ndi. Zapangidwa ku France
Ete ndi kupitiliza kwa banja lopanga zovala zamaso lomwe limatha kutsatiridwa kuyambira mibadwo inayi. Mwambowu udayamba ku France (1924) pomwe Gustave Rege-Turo adapanga zowonera pogwiritsa ntchito nyanga ndi chipolopolo cha kamba ngati zida zoyambira. Masiku ano, zopangira zimaphatikizapo cellulose acetate (kuchokera ku thonje). Njirazi zaperekedwa kuchokera kwa bambo kupita kwa mwana wamwamuna kupita kwa mwana wamkazi - yemwe pakali pano amatsogolera bungwe ndi kusonkhanitsa kwa Ete Lunettes.
6. Zovuta. Zapangidwa ku Hong Kong
Dzinali limachokera ku liwu lachifalansa loti "maganizidwe" (yang'anani, kuyang'ana) ndi chizindikiro chamanja chosonyeza ulalo wopangira nyanga ndi zovala. Ntchito ya Rigards ndikuvumbulutsanso zobvala zamaso zomwe zimayang'ana kwambiri zamtundu, mawonekedwe komanso chitonthozo. Mapangidwe ndi oyambira komanso osagwirizana pomwe amalemekeza zokoka zakale kwa ogula omwe amayamikira luntha ndi kudziyimira pawokha.
7. Sospiri. Zapangidwa ku Italy
Dzinali lidauziridwa ndi Ponte dei Sospiri ku Venezia. Zosonkhanitsazo zikuyimira mzere wapamwamba wa Ottica Veneta wovala zowoneka bwino ndi dzuwa zomwe zimawuziridwa ndi zomangamanga, mitundu, mawonekedwe, chuma cha Venice ndi zingwe zochokera ku Burano. Mzerewu udawuziridwa ngati msonkho kwa maestros a Venetian ndi luso lawo. Mafelemu amatanthauzidwa ndi ntchito yawo yapamwamba ya Swarovski makhiristo, zitsulo zopepuka, ma acetate a ku Italy ndi zokongoletsera zapadera zaluso. Mzerewu umaphatikiza nthawi ya Baroque ndi zojambula za Byzantine.
8. Wanzeru. Zapangidwa ku Germany
Kampaniyo idayamba mu 1953 ndipo imapanga mafelemu apamwamba kwambiri mu acetate. Imadziwika chifukwa cha mitundu yosiyanasiyana yamitundu ndi mitundu yazinthu zamitundu yambiri imapereka mwayi wopanda malire wamitundu ndi kapangidwe. Makasitomala amatha kupanga mawonekedwe awoawo (kuphatikiza masikweya, makokonati, ozungulira ndi mawonekedwe amaso amphaka) mumtundu wa acetate wokhuthala ndi chunky kapena woonda komanso wakale. Sankhani mtundu umodzi kapena utawaleza wamitundu mu chimango chimodzi.
9. Nanovista Optical kwa Ana. Zapangidwa ku Canada
Mafelemu a Nano amapangidwa ndi zida za Siliflex zokhazokha komanso zovomerezeka komanso 35 peresenti yopepuka kuposa mafelemu a acetate okhala ndi nthawi yayitali komanso yolimba. Amatengedwa kuti ndi osavomerezeka kwa ana komanso osinthika ndi nsonga zapakachisi zosinthidwa pamanja. Amaperekanso mini-band yosinthika komanso kuthekera kosinthana kachitidwe kosinthana pakati pa akachisi ndi zomangira. Ophthalmologists, optics, optometrists ndi ana amalimbikitsa Nano Baby mafelemu kuti azilembera masomphenya a makanda komanso ubwana wawo.
10. La Loop (owonjezera)
Mafashoni amakumana ndi ntchito ku La Loop, chinthu chopangidwa chifukwa panalibe china chilichonse chothana ndi vutoli: Kodi magalasi anga adayika kuti? Creative Director ndi CEO, Elizabeth Faraut adayambitsa kampaniyo zaka 17 zapitazo pomwe adakwiyitsidwa ndi kukumba mozungulira chikwama chake kufunafuna magalasi ake, ndi / kapena kuwataya. Pogwiritsa ntchito ukadaulo wa digiri ya 360 pamahinji a lupu, La Loop imasunga magalasi kukhala otetezeka komanso m'malo mwake osapinda, kupindika kapena kugwa. Chogulitsacho chimapezeka ku New York Museum of Modern Art ndipo amavala ndi Brad Pitt, Julia Roberts ndi Heidi Klum.
11. OYO Bokosi
Si “bokosi chabe,” ndi malo apadera osungiramo zovala zanu. Yopangidwa ndi Luba Stark ndi Michael Kriss, OYO idapangidwa kuchokera ku kukhumudwa kwa Stark chifukwa chosowa malo odzipatulira a magalasi ake.
12. Akhale oyera
Titatha maola ambiri tikusankha zovala zamaso ndi madola mazana (ngakhale masauzande) tikugula malonda, nthawi zambiri timawayeretsa pogwiritsa ntchito Windex kapena spit. Akatswiri amati iyi si njira yosungira magalasi owoneka bwino kapena magalasi aukhondo komanso opanda zokanda. Madzi apampopi, chotsukira mbale ndi chopukutira cha thonje chofewa (osagwiritsa ntchito mapepala); komabe, pa nthawi yomwe mukuthamanga, Kelas ndi towelettes zonyowa kale zidzathetsa vuto la magalasi onyansa kapena ophwanyika.
Kuwona M'tsogolo
Zovala zamaso tsopano zimasankhidwa monga momwe timasankhira nsapato zomwe timavala, zovala zomwe timagula komanso masitayelo ndi mitundu yomwe timakonda. Zovala zamaso zakhala zosonkhanitsa; ganizani nsapato, zodzikongoletsera ndi mawotchi. Iwalani nzeru wamba zomwe zimakulimbikitsani kuyang'ana mawonekedwe a nkhope yanu ndi mtundu wamaso - pitani ndi chibadwa chanu ndikuyesa mawonekedwe atsopano, makulidwe ndi mitundu. Simuvala nsapato imodzi tsiku lililonse, nthawi iliyonse, bwanji mungaganize zochitira chinthu chomwe chili pankhope yanu mosaganizira kwambiri. Kutolere kwakukulu kwa zobvala zamaso sikungotengeka - ndi ndalama.
© Dr. Elinor Garely. Nkhani yakulemba, kuphatikiza zithunzi, sizingatengeredwe popanda chilolezo cholemba kuchokera kwa wolemba.
