Princess Cruises yakhazikitsa kampeni yake yoyamba yotsatsa yapadziko lonse lapansi yomwe idapangidwa ndikupangidwira misika yaku Asia, yotchedwa "Princessa". Ikuwonetsa malo odziwika kwambiri padziko lonse lapansi apaulendo operekedwa ndi Princess Cruises kudzera mu mphindi yosangalatsa yofotokozera za mabanja amibadwo yambiri.
Zomwe zachitika pa kampeniyi zikuphatikiza filimu yayifupi ya mphindi 2 1/2, ma TV a masekondi 30 komanso tsamba laling'ono lotanthauziridwa mwamphamvu (lomwe limaphatikizapo Chitchaina, Chijapani, Chikorea ndi Chiindonesia) pomwe alendo atha kutenga nawo gawo pamafunso amfupi kuti aphunzire maulendo awo. umunthu ndikuwona mayendedwe aulendo wawo womwe akulimbikitsidwa. Alendo obwera ku microsite athanso kutenga nawo gawo pa mpikisano wopambana ulendo waulere wa masiku 7 ku Alaska kwa alendo awiri mu suite stateroom ndi Princess Cruises kuphatikiza ndi maulendo apaulendo aulere ochokera kudziko lawo ku Asia kupita ku Seattle kukakwera sitimayo. Mpikisanowu utha pa 20 Marichi.
"Kampeni iyi ikulankhula zamtima wa mabanja aku Asia pomwe amakonda kupita kutchuthi limodzi, kuyimira maulendo amitundu yambiri omwe akuchulukirachulukira ku Asia. Kuyenda panyanja ndikwabwino kwa mabanja chifukwa ndikosavuta, kumapulumutsa nthawi komanso kuyenda panyanja kumawonetsetsa kuti aliyense ali ndi zochitika zabwino zomwe angasangalale nazo panyanja komanso pamphepete mwa nyanja ndikuwonjezera nthawi yolumikizana pakati pa mabanja, "atero a Farriek Tawfik, Director Southeast Asia, Princess Cruises.
Chaka chino ndi nthawi yabwino kwa alendo ochokera kumayiko ena komanso apaulendo oyamba kupita ku Alaska ndi Princess Cruises. Gulu lotsogola ku Alaska likukondwerera zaka 50 zoyenda panyanja kupita ku Dziko Lalikulu poyambitsa zosangalatsa zatsopano, maulendo apanyanja ndi zophikira kuti ziwonetsere chochitika chofunikirachi.
"Ndife onyadira kuti tatumizidwa kwathu ku Asia kuyambira 2013, tikukula kukhala # 1 ulendo wapamadzi m'misika ngati Southeast Asia, Japan, Taiwan, ndi China," atero Ryan Barton, Princess Cruises International Marketing Director. "'Princessa' ndiye kampeni yoyamba yopangidwa mwapadera m'misika yathu yapadziko lonse lapansi komanso yomwe ikubwera, ndikuwunikira komwe tikupita padziko lonse lapansi. Princess Cruises ndi mtsogoleri wapadziko lonse lapansi, ndipo kudzera munkhani yokhudza mibadwo yambiri iyi, tikuwona komwe kopitako kukukhala ndi maso mwa kamtsikana kakang'ono. "
Kudzera munkhani yolimbikitsa, filimu ya "Princessa" imayang'ana nthawi yosimba nthano pakati pa mdzukulu wabanja ndi agogo aamuna pamene akuyenda kuchokera ku Australia, kupita ku Europe, kupita ku Alaska, ndipo pamapeto pake adakonda dziko lonse lapansi m'sitima yapamadzi ya Princess Cruises. Princess Cruises akukondwerera chaka chake chachinayi chamgwirizano wapadera ndi Discovery™, popereka Discovery mozama pazochitika za SEA.
Wopanga mafilimu James Seale adawombera ndikuwongolera malonda, omwe adalembedwa ndikupangidwa mnyumba ku Princess Cruises. Jordan Critz - wolemba komanso wolemba nyimbo waku America yemwe adapambana mphoto - adalemba zomwe zidayambitsa filimuyi. Zithunzi zosindikizidwa za kampeniyi zidajambulidwa ndi wojambula waku France Nico Therin.
