Kuyambika kwa PROUD Experiences yomwe idachitika posachedwa ku London (UK) idapanga chochitika chapadera cha masiku awiri a b2b oyenda ndi moyo wobweretsa pamodzi ogulitsa, ogula ndi omwe ali ndi moyo omwe amayang'ana gulu lapadziko lonse la LGBTQ+ lomwe pachaka limawononga ndalama zoposa $2billion malinga ndi UNWTO.
Komabe zotsatira zabwino za zokopa alendo za LGBTQ + ndi chochitika cha PROUD Experiences, zimafika kutali kwambiri ndi phindu lazachuma, zimawunikiranso owonetsa omwe amalimbikitsa ufulu wa LGBTQ +, kuwonetsa zamalonda zamphamvu ndi chithunzi cha kulolerana ndi kulemekeza mitundu yosiyanasiyana.
Mu 2019 PROUD Experiences ibweretsa mitundu yoyendera yapadziko lonse lapansi, kopita, zogulitsa ndi ntchito limodzi ndi ogula ndi othandizira ochokera ku USA, Europe ndi Latin America. Kusindikiza kwachiwiri kwa makampani oyendayenda a LGBTQ + kudzachitika ku New York ku 1 Hotel Brooklyn Bridge, zomwe zikuchitika panthawi yofunika kwambiri ku Mzindawu womwe sumangokondwerera World Pride komanso zaka 50 za kuwukira kwa Stonewall mu 2019.
Zokumana nazo zoyambirira za PROUD zidawonetsa momwe LGBTQ + wapaulendo wakhala gawo lamphamvu lamakampani komanso galimoto yamphamvu yopititsa patsogolo bizinesi kwa wowonetsa aliyense. Ziwerengero zikuwonetsa kuti maulendo a Gay amatengera 10% ya ndalama zoyendera, amasankha mahotela kutengera mbali ziwiri zofunika; mtengo ndi mbiri yabwino ya gay. Amayenda maulendo 4-6 pachaka motsutsana ndi 1-2 kumadera ena.
Mizinda yosankhidwa ndi gulu la LGBTQ + monga yomwe idachezeredwa kwambiri ndi New York, Sydney, Amsterdam, Rio de Janeiro, Buenos Aires, London, Paris, Berlin ndi Barcelona.
Kafukufuku akuwonetsanso kuti 43% ya 40+ ndi 63% yamagulu achichepere amakonda kusungitsa maholide opangidwa mwaluso kudzera ku bungwe m'malo mwa intaneti, kuthandizira pulogalamu ya PROUD Experiences yosankhidwa pamanja yopereka nthawi zofananira ndi owonetsa.
"Zochitika zonyadira zinali ndipo zipitilira kukhala zofunikira kwambiri pamagawo ambiri. Sikuti pamakhala bizinesi yayikulu yokha pamene LGBTQ + imayenda, koma nthawi yakwana yoti mahotela ndi akatswiri apaulendo atengere udindo pa ulemu ndi kufunikira komwe tikuyenera kuchitiridwa ndikuganiziridwa. Monga aliyense payekha, tachita izi kwa nthawi yayitali kwambiri - tsopano ndi nthawi yoti makampaniwo azindikire kufunika kwathu ndikusamalira zosowa zathu. PROUD London adandiwonetsa mahotela ndi akatswiri oyendayenda okonzeka kuyimirira ndikuvomereza dziko lathu - ndipo si onse omwe adapezekapo anali LGBTQ + - zomwe zimandipangitsa kuti ndinyadire. " Anatero Todd Cooper, HERMES Travel Brazil, m'modzi mwa ogula 65 apadziko lonse omwe adapezekapo.
Malinga ndi kafukufuku waposachedwa wa "Kuyenda Mwachidwi," Mabanja a Gay omwe ali ndi ana amakonda malo ochezera ndi mahotela ochezeka m'malo mongoyang'ana gulu la Gay. Ndale ndi chitetezo ndizofunikira kwambiri kwa oyenda gay posankha komwe angapite komanso kuchuluka kwa anthu ogonana amuna kapena akazi okhaokha omwe akuyenda akukula, motero opanga ayenera kuganizira momwe amadzilimbikitsira ndikuwongolera zomwe mlendo wawo akuyembekezera.
Kuthandizira makampani a PROUD Experiences kumaperekanso magawo osiyanasiyana a Master Classes opangidwa ndi akatswiri omwe amaphunzira mitu yofunika kwambiri ndi nkhani zomwe gawoli likukumana nalo ndi onse omwe amapezeka pamwambowo omwe angathe kukhala nawo gawo lililonse.
"Pamene dziko likutseguka kuti zichuluke ziwerengero ndi kusiyanasiyana kwa apaulendo, momwemonso kufunikira kolimbikitsa kumvetsetsa, kukulitsa kuvomerezedwa ndi kupititsa patsogolo kufanana kumakula. Chochitikachi ndi mwayi waukulu wabizinesi chifukwa kafukufuku akuwonetsa kuti apaulendo omwe amagonana amuna kapena akazi okhaokha ali m'gulu la anthu omwe amawononga ndalama zambiri, ambiri amakonda zokumana nazo zapamwamba, komanso amakhala oyenda pafupipafupi. ” Adayankhapo ndemanga a Simon Mayle, Woyang'anira Zochitika wa PROUD Experiences.
"Kupambana kwa gawo loyamba kwawonetsa momwe makampani oyendayenda amafunira kupita patsogolo, choncho bweretsaninso ku New York 2019!" Adawonjezera Mayle.
Kuthandizira kalembedwe ka owonetsera zochitikazo anafotokoza kupambana kwawo: Lynne Narraway, MD UK & Ireland Seabourn Cruise Line, anati: "Ndinkaganiza kuti mwambowu unali wokonzedwa bwino kwambiri, ndipo khalidwe la nthumwi linali labwino kwambiri". Pamene a Paula McColgan, Mtsogoleri wa Zogulitsa & Kutsatsa The Principal London anawonjezera kuti: "Timaona kuti msika wa LGBTQ+ ndi wofunika kwambiri ku hotelo yathu kuno ku London. Mwayi wokumana ndi ogula ndi othandizira ochokera kumayiko ena omwe amagwira ntchito pagawoli, unali wothandiza kwambiri. ”
