"Kuyambira pomwe tidayamba Julayi watha, tidachitapo kanthu kuti tithandizire kupititsa patsogolo ntchito zokopa alendo," atero a Brad Dean, CEO wa Discover. Puerto Rico. "Kampeni yamtunduwu ikutsatira kuyesetsa kwamphamvu kulengeza komwe kumapangitsa kuti Puerto Rico ikhale malo apamwamba ochezera mu 2019 komanso tsamba lomwe lasinthidwa posachedwapa, DziwaniPuertoRico.com.
"Zojambulazi zikuwonetsa zinthu zathu ziwiri zamphamvu kwambiri - chikhalidwe chathu ndi anthu athu - ndipo zitithandiza kulimbikitsa anthu apaulendo kudziwa zomwe zimapangitsa chilumba chathu kukhala chamtundu wina." Kampeniyi ikukhazikitsidwa lero m'makina a digito kudzera pa zikwangwani za digito, zachikhalidwe, zotsogola komanso malo owonera TV omwe adzayambike m'masabata akubwera m'misika yayikulu. Thandizo lowonjezera pazamalonda likuyembekezeka mu chaka chonse cha 2019, kukopa alendo obwera pachilumbachi nthawi yachilimwe. ”
Discover Puerto Rico, bungwe la Destination Marketing Organisation (DMO) lomwe lakhazikitsidwa kumene ku Puerto Rico, lalengeza lero kutulutsidwa kwa kampeni yamtundu waku Puerto Rico yotchedwa "Kodi We Met yet?" zomwe zimakoka kudzoza kuchokera ku chikhalidwe ndi chikhalidwe cha Puerto Rico komanso momwe zimakhalira, zimayang'ana kwambiri kuchereza ndi kulandiridwa kwa anthu ake. Pofunsa funso lakuti “Kodi Tinakumanabe?” zopangazo zimabweretsanso Chilumbachi kudziko lapansi ndikupangitsa moyo wachilendo koma wodziwika bwino wa Puerto Rico. Monga "mnansi wakumwera" waku US, kampeni yatsopanoyi ikuwonetsa pazitseko za Puerto Rico momwe chilumbachi chimalandirira alendo ndi manja awiri.
Kutsatira kafukufuku wambiri yemwe adawonetsa kuti Puerto Rico alibe tsankho m'malingaliro a apaulendo, kampeni yatsopanoyi ndi gawo lotsatira la njira yokhazikitsira mtundu wa Discover Puerto Rico, zomwe zimathandizira kuti chilumbachi chipindule mokwanira ndi zopereka zake zokopa alendo komanso kukhala otsogola. Kopita ku Caribbean. Zopangazo zimayikanso chilumbachi ngati mnansi amene amalota - ndi chisangalalo cha chikondwerero, mawonedwe a nyanja, zojambulajambula zodabwitsa, chakudya chokoma. Puerto Rico ndi mnansi amene mungaseke naye, kukondwerera naye, ndipo mwinanso kukondana naye.
"Anthu a ku Puerto Rico, chikhalidwe chake cholemera ndi zopereka zachilengedwe zosayerekezeka, kuphatikiza kuti ndi gawo la US komanso losavuta kufikako, zinali zinthu zazikulu zomwe zidapangitsa kuti apange izi. Ndife okondwa kuyambitsa kampeni yamtunduwu pomwe imatsegula chitseko, kwenikweni, kuzotheka kosatha zomwe zikuwonetsa mzimu wa anthu aku Puerto Rico ndi chilichonse chomwe chilumbachi chingapereke, "atero Leah Chandler, CMO wa Discover Puerto Rico.
Oyenda omwe akumana ndi kampeni yatsopanoyi adzakopeka nthawi yomweyo ndi zitseko zowoneka bwino komanso zithunzi zowoneka bwino zomwe zimapezeka pachilumba chonsechi. Zopangazi zikuwonetsa zinthu zambiri zomwe zimapangitsa Puerto Rico kukhala malo apadera - kuyambira anthu ake, zakudya zake, chisangalalo chake, zokopa zake zachilengedwe, ndi zina zambiri.
"Kampeniyi imapempha apaulendo kuti apite ku Puerto Rico kuti akakumane nafe, mnansi womwe sungakhale nawo," adatero Chandler. "Puerto Rico idatchedwa #1 Malo Okayendera mu 2019 ndi New York Times ndipo yapitilira mndandanda wamalo 20 odziwika bwino chaka chino," adawonjezera. “Tikufuna kutumiza uthenga kwa onse apaulendo kuti chino ndi CHAKA chopita ku Puerto Rico. Chilumba chonsecho chikufunitsitsa kuwalandira.”
Zopangazo zidalingaliridwa ndikupangidwa ndi Mayendedwe Okongola, mothandizidwa ndi magulu opanga zinthu akumaloko omwe adayenda pachilumba chonsechi kuti ajambule malo okongola, zitseko zikwizikwi zokongola, komanso nkhope zolandirika za anthu aku Puerto Rico.
Kuti muwone "Kodi Tinakumanabe?" kupanga pa intaneti, pitani YouTube.com/DiscoverPuertoRico ndipo yembekezerani zopanga zina za kampeni zomwe zikubwera posachedwa.
