Starwood idzatsegula mahotela 20 ku China mu 2013

BEIJING, China - Starwood Hotels & Resorts Worldwide, Inc. yati lero kampaniyo idzatsegula mahotela 20 atsopano ku China mu 2013.

Atachulukitsa kuwirikiza kwake pano m'zaka zitatu zapitazi, Starwood ili ndi mahotela 120 otseguka komanso opitilira 100 omwe ali m'mapaipi, zomwe zimapangitsa China kukhala msika wachiwiri waukulu kwambiri wamahotela kuseri kwa United States kokha, komanso kukula kwake mwachangu. Purezidenti wa Starwood ndi CEO Frits van Paasschen yemwe ali ku China sabata ino akuchita nawo msonkhano wa Fortune Global Forum ku Chengdu adati kampaniyo idzatsegula hotelo imodzi yatsopano masiku 20 aliwonse pano komanso kuti 70 peresenti ya mapaipi ake amahotela atsopano omwe akumangidwa komanso omwe akutukuka ali mkati. mizinda ya gawo lachiwiri ndi lachitatu.

"Tikupitilizabe kuwona China ngati mwayi wanthawi zonse wabizinesi yathu," adatero van Paasschen. "Kaya tikukulitsa malo athu a hotelo monga gawo lachitukuko chachikulu cha zomangamanga mdziko muno, kapena tikumanga mwamphamvu pulogalamu yathu yokhulupirika pamsika womwe ukukula kwambiri padziko lonse lapansi wapaulendo wakunyumba ndi wotuluka kunja, tikuyang'ana kwambiri kugwiritsa ntchito mwayi uliwonse paudindo wathu woyamba ku China. ”

Kuyamba Kwambiri ku China Kukupitiriza Kulipira; Starwood Yokonzeka Kuwirikiza Pawiri Luxury Portfolio

Kukhalapo kwa Starwood ku China kudayamba mu 1985 pomwe Sheraton Great Wall Beijing idayamba kukhala hotelo yoyamba yapadziko lonse ku People's Republic of China. Masiku ano Starwood ndiye malo ochitira hotelo apamwamba kwambiri ku China omwe ali ndi mahotela ambiri kuno kuposa omwe akupikisana nawo a Marriott, Hilton, ndi Hyatt ataphatikiza. Mu 2012 Starwood idatsegula mahotela 25 ndikusaina ma hotelo 36 atsopano - kuchuluka kwa mahotelo otsegulira ndi kugulitsa.

Ndi mizinda yopitilira 170 yokhala ndi anthu opitilira 1 miliyoni, njira yothamangira ndege ku China ikupitilizabe kukhala yayitali. Kuphatikiza pa kukhalapo kwa Starwood kwanthawi yayitali m'mizinda ikuluikulu yaku China, kampaniyo ikuyang'ana kwambiri kukulitsa mizinda yachiwiri ndi yachitatu. Mitundu yapamwamba ya Starwood ya Sheraton, Westin, ndi Le Meridien ikupitilizabe kufunidwa m'maboma atsopano apakati komanso malo oyang'anira boma m'mizinda yachiwiri. Mfundo Zinayi za Starwood zolembedwa ndi Sheraton ndi Aloft zimakwanira bwino m'mapaki aukadaulo, mafakitale, ndi mayunivesite omwe angopanga kumene komanso pafupi ndi masitima apamtunda othamanga kwambiri komanso mizinda yomwe ili koyambirira kwa mizinda, kuphatikiza pakukula kwamisika komwe kukuchitika.

Kufunika kwa mahotela apamwamba ku China kukukulirakulira ndipo pazaka zingapo zikubwerazi Starwood ichulukitsa kuwirikiza kwake pano. W Hotels, yomwe yangotsegula kumene W Guangzhou koyambirira kwa chaka chino, idzatsegula malo atsopano ku Beijing ndi Shanghai komanso mahotela ku, Suzhou, Changsha, ndi Chengdu. St. Regis, mtundu wapamwamba kwambiri wa Starwood, ukhazikika pakupezeka kwake ku China m'misika kuphatikiza Beijing, Shenzhen ndi Sanya ndi mahotela atsopano ku Changsha, Chengdu, Lijiang, Qingshui Bay, Zhuhai, ndi Nanjing pomwe Starwood's Luxury Collection idzakula. ku Dalian, Hangzhou, Nanning, Xiamen, Nanjing, ndi Suzhou.

China ndi Starwood's Second Largest and Ikukula Mofulumira Traveler Marke

Malinga ndi UN World Travel Organisation (UNWTO), China tsopano ndi msika woyamba padziko lonse lapansi wotengera zokopa alendo pankhani ya ndalama, kuposa Germany ndi United States. Mu 2012, ndalama za China paulendo wopita kunja zidafika US$102 biliyoni. China tsopano ndi gwero lachiwiri lalikulu kwambiri lapaulendo ku Starwood kuseri kwa North America kokha ndipo mu 2012 kupita ku China kupita kumahotelo ake kudakula ndi 20 peresenti. Msika waukulu kwambiri wamahotela a Starwood ku Asia, China ndiye msika womwe ukukula kwambiri pakampani. Malinga ndi van Paasschen, kuyenda kwachangu ku China kukukhudza bizinesi padziko lonse lapansi, ndipo chaka chatha 95 peresenti ya mahotela aku Starwood m'maiko pafupifupi 100 adalandira alendo ochokera ku Greater China.

Monga chofunikira monga kutsegulira mahotela atsopano, Starwood imayang'ana kwambiri kukulitsa kukhulupirika pakati paomwe akuyenda ku China. Kuyambira 2010, kampaniyo yachulukitsa maulendo ake a Starwood Preferred Guest (SPG), pulogalamu yokhulupirika ya kampaniyo. Kukula kwa apaulendo a SPG kukupitilira kukula mwachangu, ndipo lero, SPG imalembetsa membala watsopano masekondi 20 aliwonse ku China, ndipo mamembala osankhika agolide ndi platinamu omwe amakhala usiku 25+ pachaka amakwera 53 peresenti kuposa chaka chatha. Padziko lonse lapansi, 50 peresenti ya alendo a Starwood ndi mamembala a SPG, ndipo ku China, 55 peresenti ya zipinda zimadzazidwa ndi SPG.

Starwood Kutsegula Malo Odyera Atsopano ku China Kuti Athandize Msika Wolemera Wamba

Maulendo apanyumba aku China nawonso akupitilira kukwera. Mahotela aku Starwood ku China salinso malo akunja kwa apaulendo aku Western, ndipo lero 50 peresenti ya alendo omwe ali m'mahotela pano ndi aku China. Mochulukirachulukira, Starwood ndi eni ake akupanga mahotela ku China akuganizira zapaulendo wapakhomo, kuphatikiza zogulitsira zatsopano kuti zikwaniritse zomwe msika wamba womwe ukukulirakulira ndi njira komanso chikhumbo choyendera. Posachedwapa Starwood idzakhala ndi malo ambiri okhala ku Hainan Islands (yomwe nthawi zambiri imatchedwa Hawaii ya China,) kuposa ku Hawaii. Momwemonso kampaniyo yatsegula malo atsopano ochitira masewera olimbitsa thupi ku China monga malo ochitirako masewera a Westin ndi Sheraton ku Changbaishan komanso malo obwerera kumatauni kuphatikiza Sheraton Huzhou ndi Sheraton Macao yazipinda pafupifupi 4,000, hotelo yayikulu kwambiri ku Starwood kulikonse padziko lapansi.

Mahotela Atsopano Akufuna Talente - Starwood Idzadzaza Malo 10,000 Atsopano Pachaka ku China

Pazaka zisanu zikubwerazi Starwood idzachulukitsa kuwirikiza kawiri kuchuluka kwa anzawo ku China ndi ganyu 10,000 zatsopano chaka chilichonse. Kukhalapo kwanthawi yayitali kwa Starwood ku China komanso mbiri yotsimikizika yantchito yophatikizidwa ndi zoyeserera zaukadaulo zolembera anthu zikuthandizira kampaniyo kukopa talente yapamwamba. Chifukwa chokhala ndi nthawi yayitali komanso magulu okhazikika ku China, Starwood ili ndi benchi yakuya pano, ndipo atsogoleri awiri akulu a Starwood ku Asia Pacific, Stephen Ho, Purezidenti wa Asia Pacific ndi Qian Jin, Purezidenti waku China, onse adalowa nawo kampaniyi. 1980s ndipo adakwera m'malo awo omwe ali pano. M'mahotela a Starwood ku China, gawo limodzi mwa magawo atatu a Oyang'anira Akuluakulu ndi 79 peresenti ya atsogoleri ake a Executive Executive Committee ndi aku China.