Gawo loyenda ndi zokopa alendo lidachita 3% ya Gross Domestic Product (GDP) yonse mu 2017, kutanthauzira $ 2.4 trilioni, chiwerengero chomwe chitha kufikira $ 3.5 trilioni pofika 2027. Iyi ndi nkhani yabwino kwa akatswiri apaulendo, koma kwa alendo, okhalamo komanso atsogoleri ammadera omwe mumawakonda kwambiri, zambiri sizikhala bwino nthawi zonse. Kuyenda kosavomerezeka komwe kukuyenda bwino kukupitilizabe kuyika chikhalidwe ndi zaluso ku Italy pachiwopsezo ndikuyesa kuleza mtima kwa okhala m'malo otchuka ku Italy. Amayi awiri aku Chicago odziwika bwino pantchito zokopa alendo ku Italy amadziwa kuti kayendedwe ka STOP Overtourism ndi yankho.
Lesley Pritkin wa ku Chicago ndi Rosanne Cofoid, omwe ali ndi makampani awiri oyendera "Italy-okha" akuti alendo amafunafuna chidwi ndipo ayesa malo atsopano - ngati akudziwa za iwo. Pazifukwa izi, akufuna kupatsa apaulendo njira zina m'malo akumizinda yotentha ngati Roma, Florence ndi Venice. Kwa oyamba kumene omwe mndandanda wawo uyenera kukhala ndi malo owoneka bwino - apanganso njira zina "zopanda anthu" zowonera. Akuyitanitsa akatswiri okaona malo komanso olemba maulendo kuti alowe nawo mgulu lawo powunikiranso malo odziwika bwino omwe ndi olemera pachikhalidwe komanso mosangalatsa monga malo odziwika bwino.
Pritikin, mwini wake wa Divertimento Group (DG), kampani yaku Illinois yogulitsa malonda, adayendera anthu okhala m'matawuni ndi zisumbu aku Italy omwe akuvutika ndi kusowa kwa zokopa alendo - mphindi zochepa chabe kuchokera kumizinda kufunsa alendo kuti azikhala kunyumba. Anawalimbikitsa kuti apange njira zina zolimbikitsira monga kuyendera: "locanda" wokondedwa wa Ernest Hemingway pachilumba chakutali ku lagoon ya Venice ndi chakudya chamadzulo kunyumba kwa agogo a pachilumbachi, komwe tsopano ndi malo odyera okwera, kapena chakudya chamadzulo chokonzedwa ndi ophika wamba ku Mapanga achinsinsi a Matera paphiri - kutali ndi Sassi. Ndipo kwa "ayenera kuwona okonda ku Roma," nyanja yobisika yamapiri yamoto mumzinda wopeka pafupi ndi Roma komwe Emperor Caligula adathamangitsa zombo zake.
Cofoid akufotokoza zomwe zimapangitsa kuti alowe nawo ku STOP Overtourism Movement ya Divertimento Group, "ndi njira yobwezera kudziko lomwe lakhala likugogomezera mabizinesi anga komanso moyo wanga kwazaka zambiri - ndipo ndikhulupilira akatswiri ena oyenda ku United States andithandizanso". Akuwaitanira kuti alumikizane naye kuti atenge nawo gawo pa kampeni ya DG yomwe idzachitike mu February "Pita Kumeneko" - njira yothandizira akatswiri apaulendo komanso olemba maulendo / olemba mabulogu omwe akufuna kuwona Matera, 2019 European Cultural Capital "DG-way" - yatha -season, off-the-beat-track, komanso anthu asanalowe.
Divertimento Group imawona zochitika zachikhalidwe mogwirizana ndi makampani aku Italiya, komitiyi yaku Italiya komanso mabungwe azikhalidwe zaku Italiya ngati njira yawo yoyamba yotsatsira B2B - makampani ena oyamba. Pa Novembala 5, 2018, Divertimento Group, pamodzi ndi Italy Cultural Institute of Chicago (500 N. Michigan Ave.), azilandira Italy Off-the-Beaten-Track: Murano & Matera - Case Study for New Tourism Model. Pamwambowu padzakhala nkhani kuchokera kwa anthu a ku Murano ndi a Matera- omwe nthawi zambiri samachoka pazokopa alendo. Nkhani za anthu omwe sanakhaleko omwe adalimbikitsidwa ndi madera awiri apaderazi zidzawunikidwanso. Zithunzi zovekedwa ndi Murano-magalasi ndi zolengedwa zina za ojambula osiyanasiyana zidzawonetsedwa pamwambowu. Anthu onse adzaitanidwa m'mawa komanso masana adzadzipereka kwa akatswiri apaulendo. Mwambowu umaliza ndikulandila omwera omwe akugwira ntchito zokopa alendo.
Mwambowu wa Novembala 5 ukhala woyamba "Kupatsa Nzika Zam'deralo Liwu Lolimbikitsa Madera AWO" zochitika zomwe zikhala ndi malo osiyanasiyana aku Italiya mu 2019. Othandizira aku Italiya ochokera kumadera onse akuthandiza gulu la DG's STOP Overtourism ndipo atenga nawo mbali Zochitika za DG: a Lamborghini ndi Pomario alembetsa kale pulogalamu ya Novembala.
