Chiwonetsero chapadziko lonse cha ITB chokopa alendo, chomwe chimaonedwa kuti ndichofunika kwambiri pantchito zokopa alendo padziko lonse lapansi, chomwe chimayamba ku Berlin Lachitatu, chimaphatikizapo - kwa nthawi yoyamba - kuyimitsidwa kwa Israeli kulimbikitsa zokopa alendo ku Tel Aviv.
Nthumwi za ku Tel Avivian zidzayimilira ku Pink Pavilion yachiwonetserochi ndipo idzapereka zosankha zosiyanasiyana zomwe zikuyembekezera alendo ogonana amuna kapena akazi okhaokha ku Israel. Pachiwonetserochi, mzindawu udzayambitsa kampeni yake yatsopano yoyendera gay mu 2011 pansi pa mbendera, "Tel Aviv - metropolis pamphepete mwa nyanja", yomwe idzakwezedwa ku Ulaya ndi United States.
"Kunyada" kwa Tel Aviv ku Berlin kuphatikizirapo malo odyera a gay ochokera padziko lonse lapansi komanso maphwando awiri akuluakulu a anthu aku Germany, omwe ma DJs ndi ojambula ochokera kumakalabu ausiku a Tel Aviv adzapezeka.
Ntchito zolimbikitsa zokopa alendo ku Tel Aviv komanso kutenga nawo gawo pachiwonetsero cha Berlin ndi gawo la polojekiti yomwe idalimbikitsidwa zaka zingapo zapitazi ndi Israeli GLBT Association ndi Tel Aviv Tourism Association pamodzi ndi membala wa Khonsolo ya Tel Aviv Yaniv Weizman, mlangizi wa meya pa gulu la anthu ogonana amuna kapena akazi okhaokha komanso munthu amene amayang'anira ntchito zokopa alendo mumasipala.
Malinga ndi a Weizman, ena a NIS 340 miliyoni (pafupifupi $94 miliyoni) adayikidwa chaka chatha polimbikitsa zokopa alendo ku Tel Aviv. Bajetiyi idachokera ku Tel Aviv Municipality ndi Unduna wa Zokopa alendo kudzera ku Tel Aviv Tourism Association.
"Pambuyo pa chaka chabwino cholimbikitsa zokopa alendo komanso kuyika Tel Aviv ngati likulu la anthu ogonana amuna kapena akazi okhaokha padziko lonse lapansi, tikupitilizabe kuyesetsa kwathu mu 2011," akutero Weitzman.
"Kupezeka kwa Tel Aviv ku Pink Pavilion yapadziko lonse lapansi ndi gawo linanso lofunikira pakutsatsa kwakukulu, zotsatira zake tiwona muzochitika za 2011 Gay Pride zomwe zidzachitika pa June 10."
Kupezeka kwa alendo oyenda ma gay kumamveka
Shai Deutsch, membala wa komiti yayikulu ya GLBT Association komanso kazembe wa International Gay and Lesbian Travel Association ku Israel, akuti anthu pafupifupi 4,000 oyendera amuna kapena akazi okhaokha adapita ku Tel Aviv pazochitika zonyada za Juni chaka chatha ndikuti kukwera kwa 20%. chiwerengero cha alendo chikuyembekezeka chaka chino.
Deutsch adawonjezeranso kuti zotsatira za kampeni yolimbikitsa zokopa alendo ku Tel Aviv zikuwonekeranso chaka chino m'miyezi yozizira, komanso kuti makalabu a anthu ogonana amuna kapena akazi okhaokha ku Tel Aviv akuwonetsa kuchuluka kwa alendo omwe amagonana amuna kapena akazi okhaokha komanso amuna kapena akazi okhaokha.
"Atolankhani ambiri ndi othandizira oyendera anthu ammudzi adayendera Israeli ku 2010. Tidapanga zatsopano, kuphatikiza maulendo olankhula Chingerezi Lachisanu Lachisanu ponena za mbiri ya anthu ogonana amuna kapena akazi okhaokha ku Tel Aviv ndi ku Israel, ndipo timapereka masabata atatu apadera ku Europe ndi Alendo aku America kuzungulira tchuthi cha Purim, Pride Parade komanso kumapeto kwa chilimwe.
"Pakadali pano tikuyang'ana kwambiri omvera aku Germany ndi Chingerezi, chifukwa alendo ambiri ogonana amuna kapena akazi okhaokha amabwera ku Tel Aviv kuchokera kumayiko amenewo. Pambuyo pake mu kampeni chaka chino, tidzatsogolera zoyesayesa zathu kumayiko ena aku Western Europe, ndi kampeni yapadera ya omvera ogonana amuna kapena akazi okhaokha ku Holland ndi France pandandanda, "anawonjezera Deutsch.
ZOMWE MUNGACHITE PA NKHANIYI:
- Ntchito zolimbikitsa zokopa alendo ku Tel Aviv komanso kutenga nawo gawo pachiwonetsero cha Berlin ndi gawo la polojekiti yomwe idalimbikitsidwa zaka zingapo zapitazi ndi Israeli GLBT Association ndi Tel Aviv Tourism Association pamodzi ndi membala wa Khonsolo ya Tel Aviv Yaniv Weizman, mlangizi wa meya pa gulu la anthu ogonana amuna kapena akazi okhaokha komanso munthu amene amayang'anira ntchito zokopa alendo mumasipala.
- Shai Deutsch, membala wa komiti yayikulu ya GLBT Association komanso kazembe wa International Gay and Lesbian Travel Association ku Israel, akuti anthu pafupifupi 4,000 oyendera amuna kapena akazi okhaokha adapita ku Tel Aviv pazochitika zonyada za Juni chaka chatha ndikuti kukwera kwa 20%. chiwerengero cha alendo chikuyembekezeka chaka chino.
- We developed new products, including English-speaking tours on Fridays about the history of the gay community in Tel Aviv and in Israel, and we offer three unique weekends to European and American tourists around the holiday of Purim, the Pride Parade and at the end of the summer.
