Zolinga zanga zapaulendo wapadziko lonse lapansi za 2020 ziphatikizanso maulendo amitundu yonse Tiffany amagulitsa padziko lapansi. Uwu ukhala ulendo wosangalatsa, chifukwa cha 2018, panali masitolo 321 padziko lonse lapansi ndi 93 ku United States ndi 228 padziko lonse lapansi, kuphatikiza UK, France, Spain, Ireland, Australia, Colombia, Brazil, Malaysia, Costa Rica, China, ndi Japan.
Mu 2018, malonda onse a Tiffany & Co inakwana US $ 4.44 biliyoni, kuchokera ku US $ 4.17 biliyoni mu 2017. Wodziwika bwino chifukwa cha zodzikongoletsera, Tiffany ndizomwe zimapangidwira muzonunkhira, tableware, zowonjezera, ndi zinthu zina zapamwamba.
Nkhani
Tiffany adagulidwa posachedwa ndi gulu lapamwamba la ku France LVMH kwa US $ 16.2 biliyoni, kujowina mitundu ina yotchuka monga Louis Vuitton, Christian Dior, ndi Bulgari. Tiffany akupita kugulu laling'ono lomwe limayang'ana kwambiri ogula digito, ndipo matumba akuya a LVMH atha kuchedwetsa ulendo watsopanowu. Chifukwa chopeza, magawo a Tiffany adakwera kuposa 6 peresenti mu malonda a New York ndipo LVMH idakwera ndi 2 peresenti ku Paris.
LVH imayendetsedwa ndi mabiliyoni Bernard Arnault amene amapeza kuti kupeza kwa Tiffany kudzawongolera malo ake muzodzikongoletsera zapamwamba, ndipo msika wa US udzapangitsa kuti kampaniyo ikhale yopikisana kwambiri ndi Gucci-mwini Kering Group ndi Cartier-mwini Richemont SA. China ilinso mbali ya tsogolo la Tiffany, ndi mapulani owonjezera mapazi a Tiffany kudera lino la dziko la Asia.
Mndandanda wa Zidebe Wosinthidwa
Lingaliro langa lokonzekera ulendo wozikidwa ndi Tiffany silinakhale chisankho chophweka. Ndimapereka lipoti pazachuma zambiri zokongola, kuchokera ku mipando ndi zida, zodzikongoletsera ndi mafashoni, kuchokera kumahotela kupita ku ma BnB ku US ndi mayiko ena; komabe, kugula nthawi zambiri kumakhala pakati pazifukwa 5 zapamwamba zomwe anthu amayendera, kotero kuyika Tiffany & Co pamwamba pa mndandanda wanga wochita kumawoneka ngati kothandiza.
Paphwando lapatchuthi laposachedwa la Tiffany champagne komwe alendo adalimbikitsidwa kuti adutse m'mipata yazipinda ziwiri, khalani ndi nthawi yoyang'ana mwachidwi "zinthu" zokongola zomwe zidatsekeredwa kuseri kwa magalasi owoneka bwino bwino, komanso ogulitsa akufunitsitsa kugawana nkhani za chilichonse kuchokera. makola a agalu kupita ku njinga zamoto - Ndinapeza kuti chinthu chilichonse ku Tiffany chinali ndi mbiri yakale ndipo monga wophunzira wabwino ndimakhala wofunitsitsa kuphunzira. Nditagwira mofatsa njinga yamoto ya Tiffany Robin Egg Blue, ndinaganiza kuti ngati sindingakhale ku Tiffany nditha kupita ku sitolo iliyonse. Moyo ku Tiffany & Co ndi "kukongola".
Kubadwa kwa Tiffany
Njira yopita ku kutchuka kwa Tiffany ndi chuma inayamba mu 1837 ndi wamalonda wazaka 25 Charles Lewis Tiffany ndi John B. Young. Tithokoze mwaukadaulo waluso ndi malonda wa a Louis Comfort Tiffany komanso ndalama zokwana US $ 1,000 kuchokera kwa abambo a Tiffany, kampaniyo idakhazikitsidwa ngati "malo okhazikika komanso otsogola" omwe amagwira ntchito ngati Tiffany, Young ndi Ellis.
Monga wochita bizinesi wanzeru, Tiffany atha kutchulidwa kuti amatsata mapazi a Palmer's of London Bridge (1750), kukhazikitsa lingaliro lamitengo yokhazikika ndikuyika mtengo wake mwachindunji pazogulitsa kuti aletse kugwedezeka. Monga mkulu wabizinesi wovuta, sanapereke ngongole kwa aliyense.
Zambiri Zoyamba
Mu 1845, Tiffany adasamukira m'mabuku otumizira makalata, (kukhazikitsa umwini wa mtundu wa Robin Egg Blue, PMS - Pantone Matching System No. 1837), ndipo bukhuli likupitiriza kufalitsidwa chaka chilichonse. Sitolo yoyamba ya NY (1870) inali ku 15 Union Square West. Idapangidwa ndi John Kellum pamtengo wa US $ 500,000 ndipo idafotokozedwa ngati "nyumba yachifumu ya miyala yamtengo wapatali" (NY Times). Kampaniyo idapeza malo ake m'mbiri popatsa gulu lankhondo la Union malupanga, mbendera, ndi zida zopangira opaleshoni. Pakatikati mwa zaka za m'ma 19, Tiffany anali kampani yoyamba ya ku United States kuti ipambane mphoto yakuchita bwino muzinthu zasiliva pa Exposition Universelle ku Paris ndi mendulo yagolide ya zodzikongoletsera (1878).
Tiffany anali kampani yoyamba ya ku America kugwiritsa ntchito mulingo wa siliva waku Britain (92 peresenti yoyera) ndipo situdiyo ya Silver ya Tiffany inali sukulu yoyamba yaku America yopanga mapangidwe yomwe idatsogozedwa ndi Edward C. Moore, wosula siliva wodziwika bwino. Pofika pakati pa zaka za m'ma 19, kampaniyo idakhala mtsogoleri wamkulu wa siliva waku America komanso oyeretsa miyala yamtengo wapatali ndi mawotchi. Pofika kuchiyambi kwa zaka za m’ma 20, Tiffany anali ndi antchito ndi nthambi zoposa 1,000 ku London, Paris, ndi Geneva. Sitolo yayikulu ya New York pakona ya Fifth Avenue ndi 57th Street, idatsegulidwa mu 1940, ndipo sitoloyo yakhala malo amakanema kuphatikiza Chakudya cham'mawa ku Tiffany's, omwe ali ndi Audrey Hepburn, ndi Sweet Home Alabama, omwe adakhala ndi Reese Witherspoon.
Purezidenti Lincoln anagulira mkazi wake Mary Todd Lincoln chovala cha ngale ya mbewu mu 1861, ndipo Franklin Roosevelt wachichepere anagula mphete ya chinkhoswe ya Tiffany mu 1904. amaloledwa kusaina ntchito yake. Mu 1956, anali woyamba kupanga zodzikongoletsera kuti apambane Mphotho ya Coty ya Fashion Critic. Adakhala ku Tiffany & Co mpaka adapuma pantchito m'ma 1958.
Mu 1956, Andy Warhol adagwirizana ndi kampani kuti apange makadi a Khirisimasi a Tiffany ndipo makadi adasindikizidwa kupyolera mu 1962. Lady Bird Johnson (1968), Mayi Woyamba wa US (panthawiyo) adalamula Tiffany kuti apange ntchito ya china ku White House. zokhala ndi maluwa 90.
Mamembala odziwika kwambiri a anthu aku America akhala otsatira a Tiffany, kuphatikiza a Vanderbilts, Astors, Whitneys ndi Havemeyers - onse adavala ma diamondi a Tiffany ndikulamula kampaniyo kuti ipange ntchito za golide ndi siliva. Zovala za Tiffany zidavala ndi Jacquelin Kennedy Onassis, Elizabeth Taylor, ndi Diana Vreeland.
zopezera
Tiffany & Co sakuwoneka pamwamba pamndandanda wokhazikika wamakampani ngakhale kuti yakhala patsogolo ndikuyesetsa kuthetsa nkhanza zopezeka ndi zodzikongoletsera, kuphatikiza kutsatiridwa kwazinthu zopangira, kutenga nawo gawo pazomenyera ufulu wachibadwidwe ndikuthandizira mwamphamvu. miyezo yamakampani.
Anisa Kamodoli Costa ndi Wapampando ndi Purezidenti wa The Tiffany & Co. Foundation ndi Chief Sustainability Officer ndipo watsogolera kuyesetsa kukonza kuwonekera, kulimbikitsa miyezo yopezera zitsulo zamtengo wapatali.
Tiffany wa 2020
Munthawi yabwino komanso yoyipa, Tiffany adazindikira kufunikira kosunga chithunzi chake chapamwamba, masitayelo apamwamba, komanso kuchita bwino. Pofika pa Novembara 26, 2019, masheya adagulitsidwa pamwamba pamtengo wosakhazikika wa $122.56 mpaka US $129.72 m'mwezi umodzi wapitawu. Zack adavotera kampaniyo #3 (Gwirani). Sindikudziwa aliyense amene sakufuna "kugwira" bokosi la Robin Egg Blue Tiffany!
Zinthu Zochepa Zomwe Ndimakonda Paulendo ndi Nthawi Yosewera
Tiffany Luggage. Kuyenda pandege, sitima, kapena galimoto.
Njinga yamoto ya Tiffany. Zabwino pamayendedwe apamsewu waukulu komanso wakunja kwatawuni.
Tiffany wa Bow Wow. Galu aliyense amayenera Tiffany.
Tiffany Handbags ndi Chalk. Za ntchito ndi zosangalatsa.
Tiffany Table Tennis. Aliyense amafunika kuchita masewera olimbitsa thupi.
Tiffany Jewels. Kupanga chiganizo.
Tiffany @ Khrisimasi.
Tiffany kwa Chakudya. Ngakhale zotuluka zimakoma bwino pa Tiffany.
© Dr. Elinor Garely. Nkhani yakulemba, kuphatikiza zithunzi, sizingatengeredwe popanda chilolezo cholemba kuchokera kwa wolemba.
ZOMWE MUNGACHITE PA NKHANIYI:
- In the mid-19th century, Tiffany was the first US firm to win an award for excellence in silverware at the Exposition Universelle in Paris and a gold medal for jewelry (1878).
- This is going to be an interesting journey, because as of 2018, there were 321 stores worldwide with 93 in the United States and 228 in the rest of the world, including the UK, France, Spain, Ireland, Australia, Colombia, Brazil, Malaysia, Costa Rica, China, and Japan.
- As a savvy entrepreneur, Tiffany can be credited with following in the footsteps of Palmer's of London Bridge (1750), establishing the idea of fixed prices and marking the cost directly on the merchandise to forestall haggling.
