Tourism New Zealand yasintha kusakanikirana kwake kwamalonda kuti ziwonetsere kuchuluka kwazinthu zachuma zomwe zikukhudza misika yokopa alendo.
Chief Executive Officer George Hickton adati zonse zidachoka ku Japan ndi Korea, ndikukonda kuyang'ana kwambiri zamalonda m'maiko omwe sanalowerere mu "matope azachuma".
A Hickton adati Tourism NZ ikufuna kukula pang'ono m'maiko omwe ali ndi mavuto azachuma monga Japan ndi Korea, ndipo adasuntha chuma chake kuti akwaniritse chiyembekezo.
Bungweli likugwiritsanso ntchito ndalama zotsatsa kuti lipeze zotsatira zabwino, adatero.
"Britain ndi United States ali pakati, ndiye pali misika komwe timawona kuchuluka kwakukulu, monga China, Canada ndi Australia."
A Hickton adati ngakhale apaulendo sangasiye kuyenda maulendo ataliatali, ayenera kuyang'ana komwe amapita mosamala ndikusankha kuyenda mocheperako komanso kukhala nthawi yayitali.
Zolinga zaposachedwa za Tourism NZ zinali kuyesetsa kukopa anthu aku Australia kuti abwere ku New Zealand kumapeto kwa sabata, kulimbikitsa apaulendo aku Britain kuti atsike pano m'malo modikirira, ndikuyang'ana kwambiri anthu apaulendo ochokera ku China.
Ntchito zotsatsa zaposachedwa za bungweli zidathandizira kuyendera ku New Zealand kuchokera kwa anthu opitilira 242,000 aku Australia, oyenda nthawi yophukira, masika ndi chisanu ndikuwononga pafupifupi $44 miliyoni.
"Izi ndi zomwe makampani akufuna," adatero.
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ZOMWE MUNGACHITE PA NKHANIYI:
- Tourism NZ's immediate goals were to put more effort into persuading Australians to come to New Zealand for the weekend, to urge British travellers to come down-under now instead of waiting, and to focus on wooing travellers from China.
- “Britain and the United States are in the middle, and then there are markets where we see a great amount of potential, such as China, Canada and Australia.
- Chief executive George Hickton said it had all but pulled out of Japan and Korea, preferring to focus marketing resources in countries that were not mired in an ‘‘economic mudpool''.
