Zikafika ku gawo la MICE (Misonkhano, Zolimbikitsa, Misonkhano ndi Zochitika), Singapore ndi Malaysia amadziwika kuti ndi "MICE tiger" za kumwera chakum'mawa kwa Asia. Kutentha pazidendene zawo ndi chuma china chomwe chikukwera mofulumira m'dera lino, Vietnam, chomwe chikuwoneka ngati chiwopsezo chachikulu m'zaka zikubwerazi.
Malinga ndi Vietnam National Administration of Tourism (VNAT), zokopa alendo za MICE zimabweretsa kuwirikiza kanayi kapena kasanu kuposa zokopa alendo, chifukwa gawo ili la apaulendo amakonda kuwononga ndalama zambiri. Izi zapangitsa MICE kukhala chothandizira chitukuko m'mayiko monga Singapore, Malaysia ndi Thailand.
Vietnam yayang'ananso maso ake pa chitumbuwa chopindulitsachi chomwe chakhala chikuchitikira zochitika zazikulu zambiri monga APEC (Asia Pacific Economic Cooperation) 2017, ASEAN Summit 2010, ndi ASEAN Tourism Forum-ATF 2009.
Bungwe la International Congress and Convention Association (ICCA) lati dziko la Vietnam likutuluka ngati malo otetezeka padziko lonse lapansi komanso malo abwino kwa osunga ndalama akunja. Gulu la zokopa alendo mdziko muno likuyang'ananso kukonzanso zomangamanga ndi ntchito zawo kuti athe kuchita nawo zochitika zazikulu za MICE.
Ngakhale kuti mizinda ikuluikulu ya Hanoi ndi Ho Chi Minh yakhala njira zodziwikiratu zopita kumakampani amakampani komanso oyenda bizinesi kupita ku Vietnam m'mbuyomu, mizinda yapakati monga Danang, Hoi An ndi Nha Trang ikukhala zisankho zokulirapo.
Mu 2016, mizinda yaku Vietnamese monga Hanoi, Danang, Nha Trang ndi Ho Chi Minh idawonjezera mahotela 4 ndi 5-nyenyezi padziko lonse lapansi. Ndege ya Nha Trang idakulitsidwanso posachedwa kuti iphatikizepo maulendo apamtunda ndi mayiko ena.
“Anthu oyenda pazamalonda amawononga ndalama zambiri kuposa wapaulendo wapatchuthi ndi kanayi kapena kasanu. Chifukwa chake tikuwona mipata yambiri mu zokopa alendo za MICE, ndipo chuma chapadziko lonse lapansi chikukwera, pakufunikanso ziwonetsero, misonkhano ndi zochitika. Vietnam ili ndi kuthekera kwakukulu pa zokopa alendo za MICE zomwe tiyenera kuzifufuza mwachangu komanso mwanzeru, kuti tikope mabungwe ambiri apadziko lonse lapansi kuti achite nawo zochitika zawo m'mphepete mwa nyanja, "atero woyambitsa komanso wamkulu wa Vietjet, Nguyen Thi Phuong Thao.
Njira imodzi yochitira izi, akuwonjezera, ndikupititsa patsogolo mwayi wopezeka m'mizinda ikuluikulu ya Vietnam kupatula Hanoi ndi Ho Chi Minh City, zomwe zimapereka kukongola kwachilengedwe kosazindikirika komanso zikhalidwe zapaulendo omwe akufuna kudziwa zambiri zamabizinesi ndi zosangalatsa (B-leisure) .
