Pamsonkhano waposachedwa wa 2018 Global Business Travel Association (GBTA), Makampani Ogwira Ntchito Wachiwiri kwa Purezidenti ndi Chief Operating Officer Christine Taylor adatenga nawo gawo pazokambirana zapakati kuti athe kuyankha funso, "Kodi Chachikulu Ndi Bwino? Zotsatira za Kuphatikiza Kwamakampani Pamaulendo Amalonda. ”
Chigwirizano cha otsogolera - chomwe chinaphatikizapo Purezidenti Wapamwamba Wapamwamba Wamahotela & Resorts ndi CEO David Kong komanso Purezidenti wa Egencia Rob Greyber - anali: Zimatengera.
Motsogozedwa ndi Guy Langford, wachiwiri kwa wapampando komanso mtsogoleri wamayendedwe aku US, ochereza alendo ndi mtsogoleri wantchito ku Deloitte & Touche, zokambirana zamagulu zidayang'ana momwe kukula ndi kukula kungabweretsere zabwino zambiri - monga kupanga chidziwitso chamtundu ndi zokonda - komanso zitha kuyambitsa zovuta zatsopano.
Mwachitsanzo, Taylor adanenanso za momwe kampani ya banja lake idakulira komanso kukula kwachuma pazaka 61 zapitazi. Enterprise Holdings - yomwe ili ndi makampani a Enterprise Rent-A-Car, National Car Rental ndi Alamo Rent A Car - idakhazikitsidwa ndi agogo ake aamuna mu 1957 ndi magalimoto asanu ndi awiri okha.
Masiku ano, ndi kampani yayikulu kwambiri padziko lonse lapansi yobwereketsa magalimoto, yokhala ndi magalimoto opitilira 2 miliyoni komanso maukonde ophatikizika padziko lonse lapansi opitilira 10,000 oyandikana ndi ma eyapoti m'maiko opitilira 90. Kuphatikiza apo, ndalama zapachaka za Enterprise Holdings ndi ogwirizana nawo, Enterprise Fleet Management, ili pafupi ndi malo okwera kwambiri padziko lonse lapansi, patsogolo pa ndege zambiri komanso maulendo apaulendo ambiri, mahotela, ogwira ntchito paulendo ndi mabungwe oyenda pa intaneti.
Kukula & Kupeza
"Kukula konseko kwachilengedwe - komanso kupeza kwakukulu komweko - kumatipatsa mwayi wopeza makasitomala apadziko lonse lapansi komanso osiyanasiyana," adatero Taylor.
Kugula kwakukulu kwa Enterprise Holdings mpaka pano kudamalizidwa mu 2007, pomwe kampaniyo idakulitsa kupezeka kwawo pa eyapoti pogula mitundu ya National ndi Alamo. Kupeza kopambana kumeneku - komanso njira yophatikizira yolingalira bwino yomwe idatsatira - idawonetsedwa mu Harvard Business Review, "Mtsogoleri wa Bizinesi Pa Momwe Kuphatikizira Kupeza Kudasinthira Bizinesi Yake."
"Makasitomala osiyanasiyanawa amatipatsa maziko oti tikule," adatero Taylor. Komabe, adatsindikanso, pali mwayi ndi zovuta zomwe zimabwera chifukwa chakukula kotere: "Makasitomala athu amatikakamiza kuti tipange zatsopano tsiku lililonse."
Zotsatira zake, ntchito zamakasitomala, ukadaulo komanso luso zidakhala pamwamba pomwe Enterprise Holdings idalengeza pamsonkhano wapachaka wa GBTA wachaka chino kuti ikugwirizana ndi Deem, wotsogola wotsogola waukadaulo wamapulogalamu am'manja ndi mitambo. Pogwiritsa ntchito nsanja ya Deem's Work Fource ndikugwiritsa ntchito, apaulendo abizinesi kupita ku China tsopano atha kusungitsa ntchito yatsopano ya mtundu wa National Car Rental ya "National Car and Driver" mwachindunji kapena kudzera mwa bwenzi lawo loyang'anira maulendo.
Kampaniyo idalengezanso zina pamsonkhanowu: kukhazikitsidwa kwa tsamba la National Webusayiti yopangidwa kumene, yomwe imapereka nsanja yamphamvu komanso yatsopano yomwe idapangidwa kuti ikhale yochezeka kwambiri komanso yopezeka kwa "ankhondo amsewu" ndi ena apaulendo pafupipafupi. Pulatifomu yaukadaulo ya National - yomwe ilinso ndi pulogalamu yam'manja yomwe yasinthidwa posachedwapa - tsopano ikupatsa anthu apaulendo mabizinesi magwiridwe antchito komanso kubwereketsa kopanda msoko.
Njira Yofikira Makasitomala
M'malo mwake, zikafika paukadaulo, Taylor adatsimikiza kuti Enterprise Holdings "samangodumpha chikhulupiriro." M'malo mwake, adanenanso, makasitomala akamalankhula zomwe akufuna, malangizowo amakhala omveka bwino. "Nthawi zonse tikachita chilichonse - kaya ndiukadaulo kapena bizinesi yatsopano - timayenera kuyeza momwe kasitomala amakhudzira," Taylor adalongosola.
Njira yomweyi yoyang'ana makasitomala imagwiranso ntchito pamalingaliro akampani pazachuma ndi kugula. Kuyambira 2011, Enterprise Holdings yapeza zinthu zambiri, zokwana madola 2 biliyoni ndipo zonse zimathandizira mabizinesi ake akuluakulu. Kampaniyo yakhala ikugwiritsanso ntchito njira zamabizinesi popanga ndalama m'makampani omwe akubwera ndi matekinoloje, mabizinesi ndi zopereka zomwe zimathandizira zosowa ndi zofuna za makasitomala.
Kupangitsa kuti ntchito zamakasitomala zizikhala zokhazikika kwapangitsa Enterprise Holdings kukhala mtsogoleri wamakampani oyenda komanso ukadaulo wanthawi yayitali - mosasamala kanthu kuti magalimoto amabwerekedwa ndi ola, tsiku, sabata kapena kupitilira apo. Mwachitsanzo, zoyambitsa zamakono zamakono zamakono zamakono zikuphatikiza:
• Kuthandiza mabizinesi kuyendetsa bwino magalimoto awo ndikukwaniritsa miyezo yatsopano ya federal ndi Enterprise Telematics.
• Kuchita nawo pulogalamu yogawana magalimoto ku New York City yomwe imapereka malo oimikapo magalimoto 309 m'malo opitilira khumi ndi awiri m'maboma anayi.
• Kuthandizana ndi kampani yomwe ikupanga zosankha zamagalimoto odziyimira pawokha m'madera aku North America.
• Kupereka tekinoloje ya tabuleti yam'manja yomwe imayika makina obwereketsa pa digito, imachotsa zopinga za oyang'anira m'malo obwereketsa komanso kupereka mwachangu mtundu wa chidziwitso ndi zambiri zomwe makasitomala akufuna.
