WTM London 2023: Kusiyanasiyana, Kuphatikizika, Tsogolo la Maulendo, Ulendo Wodalirika

Tsiku lachiwiri la Msika Woyenda Padziko Lonse (WTM) London 2023 - chochitika champhamvu kwambiri padziko lonse lapansi paulendo ndi zokopa alendo - adawona mitu yayikulu ikukambidwa kuphatikiza kusiyanasiyana ndi kuphatikiza, tsogolo la maulendo ndi ntchito zokopa alendo.

Tsogolo laulendo: Kuyamba ndi kukambirana za m'badwo wotsatira wa anthu omwe adzalowe nawo mumakampani oyendayenda, gawo la Institute of Travel & Tourism Future You lidauza ophunzira momwe angachitire bwino pamakampani omwe adzakhala ndi ntchito 85 miliyoni padziko lonse lapansi pofika 2030.

Anne Lotter, Executive Director wa Global Travel and Tourism Partnership, adati 40% ya ntchito zamakampani zili kumapeto kwenikweni kwamalipiro. "Ili ndi gawo lomwe mutha kuyambira pansi ndikukwera pamwamba kwambiri," adatero.

Louis Davis, mosavutaJet Holidays Senior Strategy Manager, adafotokoza momwe adafikira mabungwe 30 oyenda kuti adziwe ntchito. "Makumi awiri mphambu asanu ndi anayi adati ayi, m'modzi adandipatsa chidziwitso chantchito, kulimbikira kumalipira. Pitirizani kugogoda pazitseko, pamapeto pake wina adzatsegula,” adatero.

Kaonedwe ka maulendo: Makampani oyendayenda akukumana ndi mavuto azachuma padziko lonse lapansi komanso kutsika kwachuma koma malingaliro kuyambira pakati pa 2024 ndi abwino, olosera zam'tsogolo adaneneratu.

Msonkhano wa msonkhano wa WTM London; Kukwera kwa Ndalama, Nkhondo ndi Kugwa kwa Anthu, Kodi Chotsatira Pazachuma Padziko Lonse Ndi Chiyani? anamva kukwera kwa kukwera kwa mitengo, kukwera mtengo kwa kubwereka komanso mikangano ya ku Middle East kungasokoneze njira zogulira m'maiko ambiri.

A Dave Goodger, Managing Director, EMEA, Tourism Economics adati: "Tikuwona kugwa kwachuma komwe kungachitike m'maiko ambiri. Tikuwona mitengo yokwera ikuchepetsa zomwe anthu ambiri amapeza komanso chiwongola dzanja chokwezeka ndizodabwitsa kwambiri. Pali zizindikiro zambiri zochenjeza. ”

Komabe, adati palinso zabwino: "Anthu akugwiritsa ntchito ndalama kuti azigwiritsa ntchito zofunika kwambiri ndikuchepetsa ndalama zomwe angawononge, koma mkati mwake akufunabe kuyenda."

Andy Cates, Senior Economist ku Haver Analytics, adati mikangano ku Israel, Ukraine komanso vuto lomwe lingakhalepo pakati pa China ndi Taiwan lakhudza mayendedwe ndi mitengo ya katundu. Kuphatikiza apo, mitengo yapamwamba yamagetsi ikhoza kukhala pano kuti ikhalepo, adatero, ndi ndalama zenizeni zamphamvu tsopano 80% kuposa zaka 25 zapitazo.

Zosintha za komwe akupita: China inali mkangano wosiyana pa Discover Stage. Adam Wu, CBN Travel Chief Operating Officer, adati zokopa alendo zaku China zatsika kwambiri kuyambira 2019 mpaka 155 miliyoni mpaka 40.4 miliyoni theka loyamba la 2023. ndege zochokera ku China zinali zikugwira ntchito poyerekeza ndi 41.6.

Achi China omwe adayenda adawononga 24% kuposa mu 2019, pomwe ndalama zokwana $254.6 biliyoni zidagwiritsidwa ntchito - kuwirikiza kanayi ndalama zomwe alendo obwera ku UK adawononga. Anthu aku China tsopano anali osakonda kuyenda m'magulu ndipo amafuna kudziwa zambiri, adatero.

Wu anawonjezera kuti: "Pali achi China 1.4 biliyoni ndi 380 miliyoni apakati, tili ndi 300 miliyoni omwe akuchita masewera amadzi. Ingokonzekerani zaku China. ”

Analangiza mayiko omwe akufuna kukopa alendo aku China kuti: "Ingochotsani zofunikira za visa, chifukwa aku China nthawi zambiri amapita komwe kuli zotchinga zochepa."

Kutsatsa kwapa media media kunali kofunika, adatero, ndi Douyin, mtundu waku China wa Tik Tok, kukhala njira yamphamvu.

Pitani ku Maldives akhazikitsa gawo latsopano patsamba lawo kuti awonetse ma atoll osiyanasiyana komwe akupita komanso kuyenera kwawo kwamakasitomala osiyanasiyana, monga mabanja kapena omwe akufuna tchuthi chachilengedwe. Itha kupezeka pa atolls.visitmaldives.com.

Mapulani a malo atsopano amapiri apamwamba, Soudah Peaks, adawululidwa padziko lonse lapansi ku WTM. Ali mkati mwa paki yachilengedwe kumwera chakumadzulo kwa Saudi Arabia, komwe amapitako ndi mamita 3,015 pamwamba pa nyanja, malo okwera kwambiri mdzikolo. Gawo loyamba liwona kumangidwa kwa mahotela asanu ndi anayi okwera otsika komanso mahotela a nyenyezi zisanu ndipo malowa aperekanso zokumana nazo komanso malo osangalalira, zonse zili m'malo ozama kwambiri azikhalidwe.

Dziko la Sri Lanka likubwerera m'mbuyo kuchokera ku chipwirikiti chaposachedwapa cha ndale ndi zachuma cha chaka chatha ndi alendo oposa 1.5m omwe amayembekezeredwa kumapeto kwa chaka, kuchoka pa 719,000 mu 2022. "Ndife malo okhazikika; tadzichotsa, "atero a Harin Fernando, Nduna ya Zokopa alendo ndi Malo, yemwe adagawananso kuti komwe akupita akulandira chidwi kuchokera kumagulu akuluakulu a hotelo ndipo akukambirana ndi Bollywood za malo ojambulira.

Dzikoli lidagwiritsanso ntchito WTM kuwunikira kampeni yawo yatsopano yotsatsa padziko lonse lapansi. Tagline yake, Mubweranso Kuti Mudzapeze Zambiri, imatchula 33% ya apaulendo omwe amabwereza alendo komwe akupita.

Fernando adawululanso kuti zokopa alendo zidzakhala "chinthu chotsatira" ku Sri Lanka, ndi kampeni yokonzekera kale.

Sarawak lero adawulula maupangiri awiri otsatsira omwe adzabweretse dziko la Malaysia lolemera pachilumba cha Borneo kwa anthu ambiri. Mgwirizano ndi National Geographic Traveler udzaphatikizapo mndandanda wa zolemba zisanu ndi zitatu ndi mavidiyo asanu ndi limodzi amphindi imodzi pa webusaiti yake. Pakadali pano, mpaka Epulo 2024, ogwiritsa ntchito a Tripadvisor adzakhala ndi tsamba lokhazikika la Sarawak kuti muchepetse kusungitsa zochitika komwe mukupita.

Nduna za Tourism ku Brazil ndi South Africa, Celso Sabino ndi Patricia de Lille, adasaina mgwirizano wamalonda ku WTM London kuti alimbikitse ntchito zokopa alendo pakati pa malo awiriwa.

Zokopa alendo odalirika: Pitirizani patsogolo pa malamulo omwe akubwera ku EU ofotokoza za chilengedwe ndi uthenga wochokera ku The Travel Foundation, yomwe lero yakhazikitsa lipoti lothandizira mabizinesi molumikizana ndi ofesi ya alendo ku Spain ya TurEspana. European Union's Corporate Sustainability Reporting Directive (CSRD) idzayamba kugwira ntchito kumakampani akuluakulu, omwe azipereka malipoti kuyambira 2025, kenako ku ma SME.

Ogwiritsa ntchito paulendo adzakhudzidwa, komanso ogulitsa monga owongolera alendo ndi makampani opanga zochitika. The Travel Foundation Sustainable Tourism Specialist Rebecca Armstrong anatsindika kuti ngakhale popanda malamulo, ndondomekoyi ingathandize mabizinesi kuti adziwonetsere okha mwa kusiyanitsa malonda awo ndi kufotokozera zochita zawo zabwino kwa anzawo ndi makasitomala.

Iye analangiza ogulitsa maulendo kuti: “Chaka chamawa ndinganene kuti ndizidzagwira ntchito ndi oyendera alendo; Kodi iwo amafuna chiyani? Akhala akukupemphani chiyani? Kodi mungayambe bwanji kusonkhanitsa deta m'njira yothandiza kwambiri?"

Just a Drop adakondwerera chaka chake cha 25 polengeza zatsopano ziwiri. Choyamba, ndikufunsa mahotela, malo ogona komanso malo ochereza alendo kuti alembetse ku 'Tap Water for All', komwe alendo azikhala ndi mwayi wowonjezera chopereka cha £1 pabilu yawo posankha madzi apampopi ndi chakudya chawo. Kachiwiri, Just a Drop adalengeza za mgwirizano ndi Sustainable Hospitality Alliance, yotchedwa 'Better Futures for All', momwe adzagwirira ntchito limodzi kuti athetse umphawi.

WTM London idawonetsa chidwi pazomwe anthu achita ku South Africa ndi India kuti awonetse mfundo zamakhalidwe abwino zokopa alendo komanso mgwirizano.

Mabwana oyendera alendo ochokera ku Kerala, Madya Pradesh ndi boma la India adalankhula za kupatsa mphamvu anthu amderali kuti apange zokopa alendo okhazikika ndi zinthu zomwe zimachokera kwanuko komanso nyumba zakumidzi.

Glynn O'Leary, Chief Executive at Transfrontier Parks Destinations in South Africa, adalumikizana ndi Henrik Mathys wochokera ku Mier Community - eni ake a !Xaus Lodge with Khomani San Community - ndi Morena Montoeli Mota, Principal Traditional Leader of Batlokoa ba Mota Traditional Community, eni a Witsiehoek Mountain Lodge kuti alankhule za momwe maubwenzi awo adathandizira kuthana ndi mliriwu.

Mkangano wodziwika bwino wa zokopa alendo udawonanso momwe madera aku Europe akuthana ndi zovuta zokopa alendo.

Njira ya Barcelona ikufuna kuchepetsa alendo obwera kuphwando poyang'ana kwambiri zochitika zachikhalidwe, pomwe Flanders adagwira ntchito ndi madera aku Bruges kuti apange zopereka zapanjinga ndi cholowa.

Cinque Terre National Park ikufunanso kuchepetsa kupanikizika kwa midzi yake yowoneka bwino poyang'ana chikhalidwe osati oyendayenda masana.

Gawo lomaliza loyang'anira zokopa alendo lidamva kuchokera kwa akatswiri oyendetsa ndege za kupita patsogolo kwaukadaulo wa haidrojeni kuti athandize gawoli kuchepetsa kutulutsa mpweya wa kaboni.

Olankhula ochokera ku EasyJet, Bristol Airport, Airbus, Cranfield ndi Rolls-Royce adafotokoza zomwe zikuchitika ndi mafuta oyendera ndege okhazikika, ma biofuel, mabatire ndi haidrojeni.

Jenny Kavanagh, Chief Strategy Officer ku Cranfield Aerospace Solutions, adati: "Ndege yotulutsa mpweya wa zero ili pafupi kwambiri kuposa momwe mukuganizira."

Jane Ashton, Woyang'anira Sustainability wa EasyJet, nayenso anali ndi chiyembekezo, ndikuwonjezera kuti: "Tsopano tikuwona ndege zoyesa ma hydrogen. Zikukhala zotheka mwachangu. ”

Msonkhano Wosiyanasiyana ndi Kuphatikizika: Kat Lee, Chief Executive of the Family Holiday Association, adawonetsa kufunika kwachuma kuphatikizidwa, akulozera ku ziwerengero zomwe zikuwonetsa 16% ya Brits sanatenge tchuthi konse - ndiwo anthu 11 miliyoni omwe angakhale makasitomala oyenda. makampani.

Analimbikitsa makampani oyendera maulendo kuti apereke chidziŵitso “chokwanira” ndi chithandizo kwa anthu amene sanasungitseko tchuthi m’mbuyomo, ndipo anawonjezera kuti: “Mufikira anthu ambiri, mudzapanga miyambo yambiri ndi kukhala ndi bizinesi yopambana, yokhalitsa.”

Briony Brookes, Global Head of Public Relations for Cape Town Tourism, adauza nthumwi za polojekiti ya Limitless Cape Town yomwe imathandiza anthu olumala mosiyanasiyana komanso yaphunzitsa munthu woyamba wakhungu ku Africa.

Courtney Maywald, Woyang'anira Brand Strategy, Booking.com, adalongosola njira yopambana ya Travel Proud yomwe bungwe loyenda pa intaneti lachita bwino, lomwe laphunzitsa opereka malo ogona 50,000 kuti azikhala ophatikizana ndi apaulendo a LGBTQ + - komanso momwe amathandizira zochitika za Pride ku Manchester ndi Amsterdam.

Rafael Feliz Espanol, Sales and Marketing Director, Karisma Hotels and Resorts, adalankhula za momwe kampani yake imathandizira mabanja omwe ali ndi ana autistic, pophunzitsa ogwira ntchito komanso kugwiritsa ntchito 'autism concierges' kulumikizana ndi makolo tchuthi chisanachitike.

Msonkhanowo udamvanso kuchokera kwa Darren Edwards, yemwe adavulala msana pa ngozi yokwera mapiri mu 2016 - koma adachita nawo masewera oyendetsa njinga za olumala ndi zochitika monga marathoni asanu ndi awiri m'masiku asanu ndi awiri m'madera padziko lonse lapansi.

Iye adalangiza makampani oyendayenda kuti agwiritse ntchito zitsanzo zopatsa mphamvu anthu olumala.

Akatswiri osiyanasiyana komanso kuphatikiza adalimbikitsa nthumwi kuti ziyambe kukonza zoyimira magulu osiyanasiyana pakati pa ogwira nawo ntchito.

Katie Brinsmead-Stockham, woyambitsa Hotel Hussy, adati kusintha kofulumira kudzakhala kuwonjezera matchulidwe ndi matchulidwe a dzina lanu pa siginecha yanu ya imelo kuti "kuphatikiza nthawi yomweyo".

Thea Bardot, Chief Executive at Lightning Recruitment, anawonjezera kuti: "Mutha kupanga zambiri popanda bajeti mwa kuyika chinenero chanu mu bizinesi yanu ndi moyo wanu - yang'anani mawu ndi ziganizo ndikukhala olandiridwa komanso ophatikizana."

Atlyn Forde, mlangizi wosiyanasiyana komanso wophatikiza komanso woyambitsa wa Communicate Inclusively, anachenjeza kuti mantha akhoza kukhala chotchinga koma "ndi bwino kulakwitsa" - kufunsa mafunso ndi kukambirana ndi upangiri wake.

Msika wapaulendo wapaulendo uyenera kuti ufike kuwirikiza kawiri kuchuluka kwa mliriwu pofika chaka cha 2030, malinga ndi a Jenny Southan, woyambitsa Globetrender.

Pokhala ndi gawo paulendo wa LGBTQ +, adati ndalama zoyendera kuchokera kwa anthu osowa zidafika $218 biliyoni mu 2019 ndipo, pofika 2030, zikuyembekezeka kufika $568.5 biliyoni.

Komabe, Janis Dzenis, Mtsogoleri Wogwirizanitsa ndi PR ku WayAway, anachenjeza kuti chitetezo chikadali chodetsa nkhaŵa kwambiri kwa apaulendo ambiri a LGBTQ, ndi kafukufuku wosonyeza kuti theka la iwo amasintha momwe amachitira kunja kapena kuvala mosiyana ndi momwe amachitira kunyumba.

Uwern Jong, Editor-in-Chief ku magazini ya OutThere, adati malo otetezeka ali ndi "udindo waukulu" ndipo adanenanso zomwe zikuchitika monga kuvomereza hotelo yopangidwa ndi IGLTA (International Gay and Lesbian Travel Association).

Anawunikiranso malo omwe ali otetezeka, ochezeka komanso olandiridwa, monga Malta, California, Netherlands, Switzerland ndi Australia.

Aisha Shaibu-Lenoir, woyambitsa wa Moonlight Experiences, analankhula za kukhala kazembe wa LGBTQIA+ wa mtundu wachinyamata wa Contiki, kulangiza za malamulo oyendera magulu, kugwiritsa ntchito matauni ndi kuphunzitsa madalaivala ndi mamenejala.

eTurboNews ndi media partner wa Msika Woyenda Padziko Lonse (WMA).