Marriott, Hyatt, IHG, Choice Hotel, Hilton, Wyndham, Best Western muli ndi vuto. Vuto ndi opambana ndi Airbnb ndi Boutique Hotels.
M'zaka zingapo zapitazi, bizinesi ya hotelo yasintha kwambiri. Chiwerengero chosungitsa malo kudzera pa Airbnb chinakwera 49% kuchokera Nov 2015 - Oct 2016 mpaka Nov 2016 - Oct 2017, pomwe avareji yamakampani inali 28% yokha. Nthawi yomweyo, kusungitsa malo m'mahotela apamwamba kudakula 43%.
Deta idatulutsidwa ndi 1010data yomwe idawulula kuti zovuta ziwiri zazikulu zomwe makampani amahotelo akukumana nazo ndi:
- Rise of Boutiques & Airbnb
- Kukula kwa OTA (othandizira pa intaneti) Kusungitsa
Tekinoloje yapita patsogolo, kupatsa apaulendo mwayi wabwino wosungitsa, cheke komanso kulipira. Apaulendo amapeza njira zotsika mtengo komanso zowona akamasungitsa malo okhala. Ndipo pamene makampaniwa akukulabe pa 28% YOY, kukula kwa magulu akuluakulu a hotelo kukuchepa. Osewera akuluakulu, monga Marriott-Starwood [MAR], Hilton [HLT], Hyatt [H], [IHG], Choice Hotels [CHH], Wyndham [WYN], Best Western ndi La Quinta [LQ], samangopikisana okhala ndi mahotelo atsopano, komanso ndi omwe akuchulukirachulukira omwe amabwereketsa tchuthi.
Zotsatira zake, kupanga mapulogalamu am'manja ndi mawebusayiti otsogola kwakhala kofunikira kuti mukhalebe ndi mpikisano pamakampani awa, koma sizinthu zokhazo. Akuyeseranso kubweza gawo kuchokera ku mabungwe oyenda pa intaneti (OTA) polimbikitsa makasitomala kuti azisungitsa mwachindunji.
Kutengera ndi zomwe 1010data yapeza, zovuta ziwiri zazikulu zomwe makampani amahotelo akukumana nazo pano ndi:
1. Rise of Boutiques & Airbnb
2. Kukula kwa OTA Bookings
KUKHALA KWA BOUTIQUES & AIRBNB
Chidwi cha apaulendo pazochitika "zowona" zakumaloko zikuwoneka zikuchulukirachulukira. Chiwerengero chosungitsa malo kudzera pa Airbnb chinakwera 49% kuchokera Nov 2015 - Oct 2016 mpaka Nov 2016 - Oct 2017, pomwe avareji yamakampani inali 28% yokha. Nthawi yomweyo, kusungitsa malo m'mahotela apamwamba kudakula 43%. Poyerekeza gawo la kusungitsa malo chaka ndi chaka, Airbnb idaposa mahotela onse koyamba ndipo malo ogulitsira adafika ku Hilton.
Zomwe zikuchitikazi zikuwonetsa kuti apaulendo akufunafuna malo omwe amawoneka ngati "kwanyumba" ndikusiya mahotela akuluakulu kuti adziwe zapamtima zomwe Airbnb kapena malo ogulitsira angapereke. M'magulu onse akuluakulu a mahotela, pakati pa 6 ndi 10% ya makasitomala otayika adatha kusungitsa Airbnb m'chaka chotsatira, pamene pakati pa 14 ndi 22% anamaliza kusungitsa malo ogulitsira m'chaka chotsatira. Mwachitsanzo, 8% ya makasitomala otayika a Marriott adasungitsa ku Airbnb mchaka chotsatira. Pafupifupi 20% mpaka 30% yamakasitomala otayika amahotelo akukhala m'malo ogulitsira ndi ma Airbnb chaka chotsatira, koma pakati pa 12 ndi 18% yamakasitomala otayika akusungitsa malo ku hotelo ina m'malo mwake. Mahotela akuyenera kulimbana ndi zitsenderezo zakukula kwa chidwi cha apaulendo m'mahotela ndi ma Airbnb komanso kupanga njira zothana ndi mpikisano wamagulu ena akulu amahotelo. Maperesenti otsala a makasitomala otayika sakusungitsa malo okhala pa intaneti mchaka chotsatira.
Kodi makasitomala okhulupirika akuthandizira kusinthaku? Osati ndendende. Mukayang'ana apaulendo omwe amasungitsa malo 4+ m'miyezi 12 yomwe yaperekedwa, zambiri zikuwonetsa kuti apaulendo ambiri sakhala okhulupilika kunjira iliyonse. Pazofufuza izi, apaulendo okhulupirika ndi omwe adasungitsa 80% kapena kupitilira apo ndi gulu limodzi (Airbnb, Boutiques kapena Magulu a Mahotela). Gawo la apaulendo osakhulupirika lakula ndi magawo anayi chaka ndi chaka. Zotsatira zake, kukhulupirika kwa hotelo kwachita chidwi kwambiri. Ndipo ngakhale kuti mahotela akadali ndi makasitomala okhulupirika kuposa malo ogulitsira ndi ma Airbnb, kukhulupirika m'mahotela kukukulirakulira pamene kukhulupirika kumatsika. Izi ndizofanana kwa apaulendo omwe amasungitsa malo 4-1 pachaka. Tchatichi chimayang'ana apaulendo omwe adasungitsa malo 3+ chifukwa akuyimira 4% ya zosungitsa zonse zomwe zasungidwa pakati pa Nov 65 ndi Oct 2016.
KUKULA KWA OTA BONGO
Ngakhale magulu amahotelo adagwirizana ndi ma OTA kwazaka zambiri pomwe kusungitsa malo pa intaneti kumachulukirachulukira, mahotela akukakamiza apaulendo kuti azisungitsa mwachindunji. Marriott ndi Hilton adayambitsa kampeni mu 2015 yomwe idalonjeza apaulendo kuti masamba awo azikhala ndi mitengo yabwino kwambiri. Makampaniwa akuyesera kulepheretsa apaulendo kuti asagule mitengo, chifukwa ma OTA amapangitsa kuti apaulendo azikhala osavuta. Ngakhale zoyesayesa izi, kusungitsa kwa OTA kukuchulukirachulukira. Chiwerengero cha kusungitsa mahotelo kudzera mu OTA chakula 43% kuchokera Nov 2015 - Oct 2016 mpaka Nov 2016 - Oct 2017. Ndipotu, 44% ya kusungitsa mahotelo pa intaneti kumachitika kudzera mu OTA, zomwe zakwera kuchoka pa 38% chaka chatha. .
Mlingo womwe ma OTA akukula amasiyanasiyana kwambiri. Malo okhazikitsidwa, monga Priceline, Travelocity ndi Hotwire, akukula 10% chaka ndi chaka. Achibale obwera kumene akukula msanga. Mwachitsanzo, kuchuluka kwa kusungitsa komwe kumachitika kudzera mu booking.com kudakwera 7x. Hotelo Usikuuno wakula 30% YOY.
POMALIZA
Bizinesi yamahotelo ili pamavuto akulu kuti mitengo ikhale yopikisana. Ma OTA amapatsa apaulendo mwayi wogula mitengo, zomwe zimakakamiza maunyolo a hotelo kusintha mitengo kutengera mpikisano wokulirapo. Pamwamba pa izo, mitengo ya Airbnb imachokera ku zomwe mwiniwakeyo akufuna kulipira ndipo samamangiriridwa ku malamulo a federal mofanana ndi magulu a hotelo. Ma OTA ndi kusungitsa kwa Airbnb akukula 43% ndi 49%, motero, zomwe zikutanthauza kuti mahotela ayenera kuchitapo kanthu mwachangu. Apaulendo amayembekeza zochitika zenizeni ndipo amatha kugula mkati mwa mphindi kuti apeze njira yabwino kwambiri pa bajeti yawo. Kutengera zomwe zapezeka, mahotela akukulirabe, koma akuyenera kudziwa momwe opikisanawa akuyendera kuti akhalebe patsogolo.
