- Brand USA idachita msonkhano weniweni pa Ogasiti 11, 2021, ndi otsogola ku India omwe akuchita nawo zokopa alendo.
- Zinatsimikiziridwanso ndi Brand USA kuti India wakhala ali pa radar yake.
- Oimira onse a USA ndi India akudikirira mwachidwi kupita patsogolo paulendo, zokopa alendo, zandege, kuchereza alendo, zilizonse zomwe mungatchule.
Ngakhale munthawi ya COVID, USA idasungabe pulogalamu yake yodziwitsa zomwe zikuchitika ku India. M'chiwonetsero cha pa Ogasiti 11, 2021, chomwe chidabweretsa, papulatifomu, atsogoleri apamwamba apaulendo ndi zokopa alendo ochokera ku India, Brand USA idakambirana za cholinga chake cholimbikitsa ndikugulitsa USA ku India. Brand USA idatsimikiziranso kuti India yakhala ikuyang'ana nthawi zonse, ndipo omwe adawonetsa pamsonkhanowo adapereka zowona ndi ziwerengero kukumbutsa owonera kuti ziwerengero za pre-COVID sizidzangopezeka koma zitha kuziposa.
Pamalumikizidwe, zinthu zikuyenda bwino ndi maulendo apandege ochulukira m'malo, kachiwiri, kukangopita patsogolo. Akuluakulu aku Brand USA analipo kuti auze osewera aku India kuti pali zambiri zofanana pakati pa mayiko awiriwa kuti alimbikitse maulendo. Mbali yaku India pamsonkhanowu idatsogozedwa ndi Sheema Vohra yemwe wakhala akutsogolera kwanthawi yayitali kukweza US ku India.
Travel Trade Training
Kudzera mu Brand USA, wopambana mphoto Pulogalamu ya USA Discovery yawonjezeka ndi 64% poyerekeza ndi chaka ndi chaka. Pulogalamuyi imapereka ma webinars ophunzitsa komanso olimbikitsa ndipo yaphunzitsa othandizira 10,113 kuyambira 2020 mpaka lero.
India Market
Mu 2019, 1.47 miliyoni Alendo aku India adapita kukakumana ndi United States, zomwe zidapereka $14.2 biliyoni kuchuma cha US. Kuchuluka kwa alendo ochokera ku India kudatsika ndi 77% mu 2020 motsutsana ndi 2019, pomwe ndalama zidatsika ndi 45%. Mu June 2021, maulendo okwera ndege akunja osayima kuchokera ku India kupita ku US anali otsika ndi 59% poyerekeza ndi June 2019.
Mbiri ya alendo aku India
M'chaka chokhazikika, mayiko 18 amapeza 2% kapena kupitilira apo kuchuluka kwa alendo aku India. Izi zimathandizira zoyesayesa za Brand USA zolimbikitsa maulendo ochokera kumayiko ena kupita kumidzi kapena kumadera osadziwika bwino ku United States molingana ndi lamulo la Travel Promotion Act. 63% amayendera dziko limodzi lokha paulendo waku US, womwe ukuyerekeza ndi 76% m'maiko onse akunja. Mwa zipinda zokwana 13 miliyoni zomwe zidasungidwa mu 2019, India imakhala yachinayi pazipinda zambiri m'misika yonse. Cholinga chachikulu chaulendo ndi bizinesi pa 35% ya alendo onse mu 2019 - mlingo wokwera katatu kuposa avareji kumayiko onse akunja. Zolinga zina zazikulu zaulendo ndi VFR (kuchezera abwenzi ndi achibale); tchuthi/tchuthi; ndi kutenga nawo mbali pazochitika zazikulu, misonkhano, kapena malonda.
Potseka msonkhanowo, panalibe yankho lomveka bwino la funso lofunikira: Kodi zenizeni zidzasinthidwa liti kukhala zenizeni?
ZOMWE MUNGACHITE PA NKHANIYI:
- In a presentation on August 11, 2021, which brought together, in a virtual platform, top travel and tourism leaders from India, Brand USA discussed its intention to promote and market the USA in India.
- Brand USA reconfirmed that India has always been on its radar, and the presenters at the meeting gave facts and figures to remind viewers that the pre-COVID numbers will not only be met but may well exceed them.
- Senior officials from Brand USA were there to tell the India players that there is much in common between the 2 countries to boost travel.
