MADRID/BRODEAUX, France (Seputembara 17, 2008) - Kuchulukirachulukira kwa mpikisano wokopa alendo padziko lonse lapansi kwathandizira kuwonetsetsa kuti malowa ndi ofunika kwambiri. Malo okopa alendo, malo ochitirako tchuthi, mzinda kapena chigawo ayamba kufunikira monga kusankha zoyendera, osati dziko, kutanthauza kugawikana kwa malonda ndi malonda. Chitukuko ichi chili pakati pa 4th UNWTO Msonkhano wapadziko lonse wa "Destination Management and Marketing: Zida Ziwiri Zothandizira Kuonetsetsa Ulendo Wabwino," wokonzedwa mogwirizana ndi Directorate of Tourism of France ndi City of Bordeaux (September 16-17).
Zomwe zachitika posachedwa ndikusintha pamsika wapadziko lonse lapansi wokopa alendo komanso zovuta zamalo okopa alendo zimafunikira ndondomeko ndi njira zatsopano komanso njira zogwirira ntchito. "Destination Management" yakhala lero, mosakayikira, pakati pa mpikisano ndi khalidwe lazokopa alendo.
Msonkhanowu cholinga chake ndi kulimbikitsa njira yaukatswiri yoyendetsera ntchito zokopa alendo, kupanga zisankho komanso kukonza mapulani m'magawo adziko lonse, madera ndi madera. Izi zipereka mwayi wotsogola kwa maboma, maboma am'deralo ndi oyimilira kuti apitirize kufufuza zida zowonetsetsa kuti ntchito zokopa alendo zizikhala zabwino komanso kukulitsa mpikisano pokambirana ndi kusanthula kachitidwe kabwino. Msonkhanowu udzawonetsanso ntchito ya World Center of Excellence for Destinations ku Montreal, Canada (CED) - yomwe yakhazikitsidwa kumene mogwirizana ndi UNWTO.
“Kugawikana kwa mayiko pazambiri zokopa alendo kumathandizira kuti kopitako azitha kuchita bwino komanso kulola ochita masewerawa kuti awonjezere luso lawo. Ndi m'magawo ndi m'madera momwe ulamuliro ukhoza kukonzedwa bwino, komanso kuti mgwirizano pakati pa anthu ogwira ntchito za boma ndi apadera ukhoza kupangidwa. Munjira zambiri, mgwirizano pazambiri zokopa alendo ndiye chinsinsi chakuchita bwino,” adatero UNWTO Mlembi Wamkulu Francesco Frangialli.
Msonkhanowu ukutsatira umene tinachita chaka chatha ku Budapest. Pofuna kupititsa patsogolo ubwino ndi kutenga nawo mbali, msonkhanowu udzachitikira kumbuyo ndi nthawi yomweyo pamaso pa European Tourism Forum, (Bordeaux, September 18-19, 2008), yokonzedwa ndi Boma la France ndi European Commission pansi pa Pulezidenti wa ku France. za European Union.
