Crocodile Dundee imalimbikitsa kukakamiza kwatsopano kwa $ 36 miliyoni zaku Australia zokopa alendo ku US

Super Bowl (Masewera Aakulu), omwe amawonedwa kwambiri pawailesi yakanema ku United States, adayambitsa kutsatsa kwatsopano kwa A $ 36 miliyoni ndi Tourism Australia, ndicholinga chokweza mtengo wa zokopa alendo zaku America Down Under.

Mothandizidwa ndi Qantas, American Airlines ndi Wine Australia ndi zosonyeza maonekedwe ochokera kwa ena otchuka kwambiri Australia, ndawala ndi yaikulu Tourism Australia wachita mu United States kuyambira Paul Hogan wotchuka 'Bwerani Nenani G'Day' malonda zaka zoposa 30 zapitazo. Anthu otchuka akuphatikizapo Chris ndi Liam Hemsworth, Hugh Jackman, Paul Hogan, Margot Robbie, Ruby Rose ndi Russell Crowe komanso wojambula waku America Danny McBride.
Nduna ya Zamalonda, Tourism ndi Investment ku Australia, Hon Steven Ciobo MP adati 2018 idapereka mwayi wabwino 'woyang'ana kwambiri' msika waku US.

"United States ndi msika wofunikira kwambiri ku Australia, pomwe alendo aku America pafupifupi 780,000 amawononga A $ 3.7 biliyoni pachaka. Kusinthana kwabwino komanso kuchuluka kwamphamvu kwandege zomwe zimapangitsa kuti pakhale mpikisano wokwera ndege zimapangitsa ino kukhala nthawi yabwino yowonjezerera ndalama zathu ku United States.

“Ngakhale kuti dziko la Australia lili pamwamba pa anthu aku America pankhani ya kufunidwa komanso kuzindikira zomwe timapereka pa zokopa alendo, timatsalira kumbuyo kwa omwe tikupikisana nawo pankhani yosungitsa malo. Kampeni yatsopanoyi ithetsa vutoli.

"Iyi ndiye ndalama zazikulu kwambiri zomwe Tourism Australia idachitapo pamsika waku US ndipo tikukhulupirira kuti idzakulitsa ndalama zomwe alendo aku America amawononga pachaka mpaka $ 6 biliyoni pofika chaka cha 2020.

“N’zodabwitsa kuti nyenyezi za ku Australia zasonkhana pamodzi kuti zithandize dziko lawo ndikuthandizira ndawala imeneyi. Zithunzi za Aussie monga Chris Hemsworth, Margot Robbie ndi Hugh Jackman ndi zazikulu ku US, kutchuka kwawo kudzathandiza kuwonetsa Australia ndikutumiza uthenga kuti upite ku Australia, "adatero.

Kampeniyo idayambika ndi zotsatsa zatsopano, zowululidwa kwa anthu aku America opitilira 100 miliyoni pamasewera akulu.

Poyambirira adawonekera ngati kalavani yovomerezeka ya kanema watsopano wa Crocodile Dundee, zotsatsa zamasekondi 60 kenako mochenjera zidasintha kukhala chiwonetsero chodabwitsa cha zokopa alendo zaku Australia.

Kanema 'watsopano' wa 2018, Dundee: The Son of a Legend Returns Home, adadziwika koyamba mkati mwa Januware, ndi makanema apakanema ang'onoang'ono omwe akutenga mawonekedwe a kampeni yotsatsira situdiyo.

Zotulutsidwa kudzera pawailesi yakanema, mavidiyowa adawonetsa anthu awiri omwe ali mufilimuyi: Danny McBride akusewera Brian Dundee, mwana wamwamuna wotayika kwa nthawi yayitali wa Mick Dundee, ndi Chris Hemsworth ngati sidekick wake, Wally Jr.

Kanema wapadera wa comeo adawonetsa ena onse omwe anali ndi kuyimba kochititsa chidwi kwa anthu olemera kwambiri aku Hollywood komanso talente yakunyumba, kuphatikiza Hugh Jackman, Margot Robbie, Russell Crowe, Ruby Rose, Liam Hemsworth, Isla Fisher, Luke Bracey ndi Jessica Mauboy.

Kampeni yokonzedwa bwino ya PR ndi malo ochezera a pa Intaneti idalimbikitsa mafani kuti azimvetsera ndikuwonera 'kanema yovomerezeka' pa Big Game pomwe, mothandizidwa ndi maonekedwe a Paul 'Crocodile Dundee' Hogan, kampeni yatsopano ya Tourism Australia idawululidwa.

Woyang'anira Tourism Australia a John O'Sullivan adati mphamvu zotsatsira za Crocodile Dundee Franchise masiku ano zinali zolimba monga momwe kanema woyambirira adatulutsidwa mu 1986.

"Crocodile Dundee adayika Australia pamapu a anthu aku America m'ma 80s. Kanemayo adathandizira kuwongolera momwe amawonera Australia, kuwawonetsa kukongola kwachilengedwe kwa dziko lathu komanso chikhalidwe cha anthu aku Australia ochezeka komanso olandiridwa. Ndipo zidakali zofunikira lero, ndi kafukufuku wathu akuwonetsa kuti Mick 'Ng'ona' Dundee akadali munthu waku America amakhulupirira kuti amayimira moyo waku Australia.

“Chris ndi Danny, limodzi ndi kuoneka koonekeratu m’masewero a nyenyezi zodziwika bwino za ku Australia, zatipatsa mphamvu zenizeni zokopa chidwi cha Amereka. The Big Game ili ndi malo ambiri otsatsira malonda ku US, ndipo anthu aku America opitilira 100 miliyoni akumvetsera komanso mamiliyoni ambiri padziko lonse lapansi. Ndi nsanja yabwino kwambiri yoyambira kutulutsa zokopa alendo ku US mzaka zopitilira 30, pomwe mabizinesi opitilira 20 akuyembekezeka kuyamba kusintha chidwi chomwe tapanga kukhala kusungitsa," adatero.

Kazembe wa Tourism Australia padziko lonse lapansi a Chris Hemsworth adati kutenga nawo gawo pa kampeni yatsopanoyi ndi mwayi waukulu komanso kwakhala kosangalatsa kwambiri. "Crocodile Dundee ndi Hoges adachita ntchito yabwino kwambiri zaka makumi atatu zapitazo pokopa anthu aku America ndikuyika Australia pamndandanda wazofuna kuyenda. Ndikufuna kuganiza kuti kudzoza komwe filimuyi yapereka pa kampeni yatsopanoyi ya Tourism Australia pamapeto pake kumasulira bwino lomwe, ”adatero.

Kampeniyi ikuphatikizanso makanema apa intaneti opepuka otchedwa Why Australia komwe Danny McBride amacheza ndi 'US talk show' ndi Chris Hemsworth, Curtis Stone, Matt Wright ndi Jessica Mauboy. Kujambula pa seti, anthu anayi odziwika bwino a ku Australia amapereka malingaliro aumwini ndi chidziwitso chapadera pa chakudya cha Australia ndi vinyo, chilengedwe ndi nyama zakutchire, zochitika zam'madzi ndi zam'mphepete mwa nyanja, chikhalidwe ndi cholowa ndi masewera ndi zochitika.

Pofuna kusintha chidwi kukhala kusungitsa malo, Tourism Australia yasindikizanso maulendo oyenerera komanso zolimbikitsa za komwe mungapite pa Australia.com mothandizidwa ndi kampeni yodzipatulira ya 'msika' yomwe imaphatikizapo ndalama zandege ndi maphwando atchuthi ochokera kwa omwe akuchita nawo kampeni 20, zonse zomwe cholinga chake chinali kulimbikitsa anthu aku America kuti asungitse ulendo Pansi Pansi.
Mkulu wa bungwe la Qantas Group, Alan Joyce, adati bungwe loyendetsa dzikolo ndilokondwa kuthandizira kampeni yatsopanoyi yomwe imalimbikitsa anthu ambiri aku America kupita ku Australia.

"Kwa makasitomala athu zomwe amakumana nazo ku Australia zimayamba pomwe amalowa m'malo athu ochezeramo komanso m'bwalo komwe timawonetsa zakudya zabwino kwambiri zakumaloko, vinyo komanso kuchereza alendo.

"Qantas imapereka ndege zambiri pakati pa US ndi Australia kuposa ndege ina iliyonse ndipo takhala tikuchita izi kwazaka zopitilira makumi asanu ndi limodzi. Tikuyembekeza kuthandiza anthu aku America ambiri kuti adziwe zonse zomwe dziko lathu lokongola limapereka ndikuwonetsa momwe kulili kosavuta kufika kuno, "atero a Joyce.

"Australia kuli madera 65 apadera a vinyo komanso minda yamphesa masauzande ambiri padziko lonse lapansi yomwe imapanga vinyo wabwino kwambiri. Ndife okondwa kuthandizira ntchitoyi yomwe imalimbikitsa anthu ambiri kuti apite ku Australia kuti akapeze kukongola ndi kukhwima kwa madera athu a vinyo ndikusangalala ndi galasi la vinyo wabwino wa ku Australia, "Andreas Clark, CEO, Wine Australia anati.

Maboma ndi madera onse aku Australia akuwonetsedwa mu kampeni ndi malo, zogulitsa ndi zokumana nazo zomwe zasankhidwa mosamala kwambiri kuti zigwirizane kwambiri ndi apaulendo aku America omwe akufuna kudziwa Australia.