Zotsatira zabwino pazachuma zoyambitsidwa ndi Mlungu Wamafashoni waku Milan yomwe inatha mwezi watha yadzitsimikizira yokha ngati chizindikiro padziko lonse lapansi ndipo yatsimikizira kuti ndi jenereta yamphamvu ya ndalama zokopa alendo.
Chamber of Commerce of Monza ndi Brianza akuti mtengo wake ndi 150 biliyoni wa euro, 111 okha ku Milan, ena onse adagawidwa pakati pa Monza-Brianza, Como, ndi Varese. Kubweza kwa zokopa alendo opangidwa ndi Milan Fashion Week malinga ndi ofesi ya maphunziro ya Chamber of Commerce of Monza ndi Brianza ndi pafupifupi 36 miliyoni euro Milan ndi hinterland.
Panali nkhawa makamaka pazantchito zochereza alendo, koma idafika ma euro 160 miliyoni pomwe magawo onse okhudzana nawo akuphatikizidwa: kugula, malo odyera, zoyendera, malo osungiramo zinthu zakale, ndi zina zambiri. Zochita zidakhudza antchito 140,000 ndi makampani 18,000 odzipereka ku mafashoni, gawo lomwe lakonza ziwonetsero 70, ziwonetsero 105, ndi zochitika 26 pa sabata.
Pamwambo wa Milan Fashion Week, gawo la hotelo lidalemba anthu ambiri (87% pafupifupi) azipinda zama hotelo, makamaka kumapeto kwenikweni komanso m'masiku awiri oyamba awonetsero (2%). M'zaka zaposachedwa, Milan yatsegula kwenikweni kuti ikhale ndi mafashoni ndi ma parade omwe adakonzedwa m'makona a 90 amzindawu mpaka nyumba zosapeweka zapakati pamzindawu.
Zotsatira zake zinali zabwino makamaka m'masiku a 2 oyambirira a ziwonetsero zamafashoni okhala ndi zipinda zopitilira 90% ndikukhala pafupifupi 87%. Ndalama zomwe zinalembedwa kumayambiriro kwa Fashion Week zinali 39% ya ndalama zonse.
Ponena za ndalama, akuti a Municipality of Milan adalandira msonkho wa alendo, womwe umagwiritsidwa ntchito kwa mlendo aliyense, 54 miliyoni motsutsana ndi 48 miliyoni mu 2018. Ziwerengero za momwe alendo amachitira ku Milan ndizosangalatsa: anthu aku Russia amagawira zinthu zawo zambiri. kukagula, kutsatiridwa ndi Achimerika. Chinthu chachiwiri cha ndalama chimakhudza malo okhalamo nyenyezi - Achimereka akutsatiridwa ndi a Russia. Tiyenera kuzindikira kuti a Swiss ndi omwe akutsogolera pokhudzana ndi ndalama, zakudya, komanso zosangalatsa, motero akuwonetsa anthu omwe ali ndi chidwi ndi zakudya zabwino komanso chikhalidwe choyeretsedwa.
Zopereka zapagulu komanso makamaka Instagram zidathandizira kufalikira kwa mwambowu. Malinga ndi kafukufuku wa Blogmeter wa Camera Moda, Milan Fashion Week, kuyambira Lachiwiri, February 21, mpaka Lamlungu, February 25, adapanga zochitika za 46.2 miliyoni pa malo ochezera a pa Intaneti, kukwaniritsa + 15.3% pa Milano Moda Donna motsutsana ndi February 2017. Chiwerengero chonse Mauthenga okhudzana ndi Fashion Week adakwera ndi 46.6% poyerekeza ndi February 2017 mpaka 623.9 miliyoni, pamene ogwiritsa ntchito adafika 306,000 (+ 70% pa February 2017).
Kodi alendo aku Milan ndi ndani?
Maurizio Naro, Purezidenti wa APAM (Confcommercio Milan, Lodi, Monza ndi Brianza Confcommercio Milan, Lodi, Monza ndi Brianza) "Chofunika ndikutha kuphatikizira madera ochepa apakati pamizinda kuti tibweretse chisangalalo komanso kubweza chuma kumalire. Mapulogalamu osamala komanso oganiza bwino amakhala ofunikira nthawi zonse ndipo kukwezeleza kumachitika munthawi yake komanso ndi njira zoyenera zomwe tikukhalamo. ”
Zithunzi zonse © Mario Masciullo
ZOMWE MUNGACHITE PA NKHANIYI:
- Pamwambo wa Milan Fashion Week, gawo la hotelo lidalemba anthu ambiri (87% pafupifupi) azipinda zama hotelo, makamaka kumapeto kwenikweni komanso m'masiku awiri oyamba awonetsero (2%).
- Ndalama zokopa alendo zomwe zimapangidwa ndi Milan Fashion Week malinga ndi ofesi ya maphunziro ya Chamber of Commerce of Monza ndi Brianza ndi pafupifupi 36 miliyoni euro ku Milan ndi hinterland.
- M'zaka zaposachedwa, Milan yatsegula kwenikweni kuti ikhale ndi mafashoni ndi ma parade omwe adakonzedwa m'makona a 4 amzindawu mpaka nyumba zosapeweka zapakati pamzindawu.
