Mkulu wa Tourism New Zealand a George Hickton akuti ndalama zogulitsira zokopa alendo pamsika waku North America zichulukitsa kuwirikiza pafupifupi $10 miliyoni.
A Hickton adati New Zealand idayenera kuyimitsa kutsika kwa msika wa alendo omwe atenga nthawi yayitali mzaka zaposachedwa kuti zigwirizane ndi kukula kwabwino komwe kumawonedwa ndi kuchuluka kwa alendo oyenda pang'ono, makamaka pamsika wa trans-Tasman.
Msika waku United States - womwe tsopano umabweretsa anthu pafupifupi 200,000 ku New Zealand pachaka - ungakhale chandamale chachikulu chakukula.
“Ndi msika waukulu kwambiri padziko lonse lapansi womwe umatenga nthawi yayitali, ndiye kuti ndi msika wofunikira. Ndipo tili ndi ndege zambiri zopita ku US kuposa kwina kulikonse ku Australia," a Hickton adatero.
Bajeti yokwezeleza yaku North America ichulukitsidwa mpaka pakati pa $8 ndi $10m kapena kupitilira apo.
"Ife kuyika ndalama zambiri, ife pafupifupi kuwirikiza kawiri ndalama zathu kumeneko - ndipo ife kulengeza zina za njira yathu mu US," Mr Hickton anati pambuyo chakudya cham'mawa kwa ntchito zokopa alendo.
Gawoli lidachitidwa ndi onse a TNZ ndi Christchurch & Canterbury Tourism.
TNZ ikuganizanso kuti kutsatsa ku United States nthawi zambiri kumafunika kutsogozedwa ndi anthu otchuka kuti akhudzidwe pamsika wodzaza ndi media.
Woyang'anira dera la TNZ ku North America Annie Dundas adatchulapo kupambana kwa kanema wawayilesi waku US The Bachelor - yomwe idajambulidwa ku New Zealand - komanso mawonekedwe a John Key pa The Late Show ndi David Letterman.
"Tiyenera kukambidwa za ... David Letterman, nduna yaikulu - kambiranani za New Zealand komanso pamapu," atero a Dundas.
A Letterman tsopano anali ataitanidwa ku New Zealand. "Tikulankhula ndi Dave, ndi msodzi wokonda ntchentche."
New Zealand imakhala ndi alendo pafupifupi 197,000 pachaka ochokera ku US, kapena pafupifupi 0.7 peresenti ya apaulendo ataliatali, atero a Dundas.
Cholinga cha TNZ chinali kukweza chiwerengerochi kufika pa 1 peresenti, kapena alendo 300,000 pachaka.
A Hickton adati ndalama zokwana madola 20 miliyoni zomwe Boma lapereka chaka chino ndi bonasi yeniyeni.
"Takhala ndi chiwonjezeko chachikulu kwambiri chandalama zomwe sitinakhalepo nazo ngati bungwe - $20m chaka chino, ndi $30m chotsatira.
"Zowonadi tili ndi $ 100m yogulitsira New Zealand."
Kutsika kwa 1 peresenti ya alendo obwera ku New Zealand m'chaka mpaka pano kunali kochepa kwambiri poyerekeza ndi zomwe zinanenedweratu za kugwa kwa 10 peresenti miyezi 12 yapitayo, a Hickton adatero.
Mkulu wa CCT Christine Prince adati bungwe loyendetsa zamalonda ndilokonzeka kuwonjezera kugwiritsa ntchito anthu otchuka kuti abweretse alendo.
Phil Keoghan, wowonetsa pa TV ya The Amazing Race adabwerera kwawo ku Christchurch sabata yatha kudzakumana ndi ogwira ntchito ku i-SITE Visitor Center ku Cathedral Square ndikuthandizira kuyambitsa kampeni yatsopano ya i-SITE.
Izi cholinga chake chinali kulimbikitsa anthu aku Cantabrian kuti aziyendera tsambalo ndikupeza zomwe amapereka kuti chidziwitso chiperekedwe kwa alendo.
