Dinani apa kuti muwonetse zikwangwani ZANU patsamba lino ndikulipira kuti mupambane

Nkhani Zachangu

UAE ndi Maldives akuwongolera ndalama zamahotelo padziko lonse lapansi

UAE ndi Maldives ndizomwe zimayang'anira ndalama m'miyezi itatu yoyambirira ya chaka, pomwe malo a hotelo a Global Hotel Alliance (GHA) m'misikayi akuwongolera ndalama zapakati pazipinda (ARR) pakukhala US $ 1,270 ndi $ 8,530 motsatana, poyerekeza ndi padziko lonse lapansi. pafupifupi $670.

Mahotela khumi mwa opitilira 500 padziko lonse lapansi ku GHA DISCOVERY, pulogalamu yopambana mphoto ya GHA, ndi gawo limodzi mwamagawo atatu a ndalama zonse za chipinda cha Q1. Anthu asanu ndi mmodzi mwa 10 amenewo anali ku Dubai ndi Maldives, ndipo ndalama zomwe amapeza m'zipinda zawo zinali 14.4% ndi 8% ya ndalama zonse za GHA DISCOVERY zapanthawiyo.

Ponseponse, ndalama zopezeka m'zipinda zapadziko lonse lapansi mu Q1 2022 zidapitilira 60% zomwe zidakwaniritsidwa mu 2019, mliri usanachitike. Pakadali pano, ndalama zonse (zipinda ndi zosakhala chipinda) mu Q1 2022 zidakwera ndi 76% poyerekeza ndi Q1 2021, motsogozedwa ndi kuchuluka kwa mausiku omwe amagulitsidwa (mpaka 34%) komanso kuchuluka kwapakati pausiku uliwonse (mpaka 32%).

Zotsatira zochititsa chidwizi zinatheka ngakhale kuti panalibe zopinga zopitirira maulendo a mayiko. Kukhala kunyumba m'miyezi itatu yoyambirira ya chaka, pomwe membala wa GHA DISCOVERY amakhala ku hotelo kudziko lawo komwe amakhala, kudachulukira mpaka 2019, pomwe kukhala padziko lonse lapansi kudangobwerera mpaka 50% ya 2019, kuwonetsa zoletsa zoyendera. misika yambiri.

Kukula kokulirapo kwapaulendo wopumira, kutsatira zaka ziwiri za ziletso zokhudzana ndi mliri, kudapangitsa kuti ndalama zichuluke, pomwe mahotela a GHA DISCOVERY amapeza Average Daily Rates (ADRs) omwe anali okwera 78% kuposa mu Q1 2021 ndi 14% apamwamba kuposa mu Q1 2019. .

"Chomwe chikuwonekera bwino kuchokera ku zotsatira za Q1 ndikuti kuyenda kukuwona kuchira kolimbikitsa," adatero mkulu wa GHA Chris Hartley. "Pambuyo pa zaka ziwiri zoletsa kuyenda komanso kusatsimikizika, kufunikira kwapaulendo kokasangalala kwatulutsidwa ndipo ma hotelo a GHA, okhala ndi malo owoneka bwino omwe ali m'malo opumirako ofunikira komanso otseguka padziko lonse lapansi, akupindula ndi kubwereranso. .”

Chinthu chinanso chomwe chinathandizira kuti GHA ikhale yolimba Q1 inali kukhazikitsidwanso kwa December kwa GHA DISCOVERY, pulogalamu yokhulupirika yomwe inaganiziridwanso kuti ikwaniritse zosowa za apaulendo amasiku ano ndi mfundo zitatu: DISCOVERY Dollars (D $), ndalama zoyamba za digito zamakampani, kumene mamembala amapeza ndalama ndi ndalama. wonongani D$ pamalo aliwonse omwe ali mu GHA DISCOVERY portfolio; kuzindikirika, zokhala ndi magawo ochulukirapo, zopindulitsa, ndi mphotho kuchokera pakukhala koyamba pamalo osankhidwa ambiri, kuphatikiza mahotela apamwamba kwambiri padziko lonse lapansi, malo ogona ndi nyumba zachifumu; ndi Live Local, zomwe zikupereka zokumana nazo zamoyo, zotsatsa ndi zotsatsa - kuyambira masiku a spa mpaka kudyera mpaka kokhala kumapeto kwa sabata ndi zina zambiri.

Panthawi ya Q1, ndalama zamitundu yosiyanasiyana - zomwe zimayimira kutsalira kwa mamembala omwe amalembetsa ndi mtundu umodzi wa GHA ndikukhala ndi wina - zinali zokwera pafupifupi 2.5x kuposa nthawi yomweyi mu 2021. Kumahotela ochita bwino kwambiri makasitomala amitundu yosiyanasiyanawa adachulukitsa anthu ndi 8 % ndipo pulogalamu ya GHA DISCOVERY inapanga kupitilira theka la zipinda zonse zogulitsidwa.

Pafupifupi 61% ya zowombola za D$ pa nthawi ya Q1 zidapangidwa pamitundu yosiyanasiyana, kutsimikizira kuti ndalama zatsopanozi zikulimbikitsa mamembala kuyesa zatsopano. Nthawi yomweyo, pomwe mamembala akuwonjezera ndalama zomwe amawononga, komanso mahotela omwe amawonetsa ma ADR apamwamba kuposa wamba, chiwerengero cha D$ chomwe chatulutsidwa chakwera kwambiri.

"Izi ndi nkhani zabwino kwambiri pamahotelo athu, mamembala a GHA DISCOVERY komanso zachuma zoyendera ndi zokopa alendo," adatero Hartley. "Pokhala ndi D $ yochulukirapo m'matumba awo, mamembala, tikukulitsa mphamvu ya Q1 polimbikitsa zochitika za tchuthi chanyengo yachilimwe ndi chilimwe ndikuthandizira kuchira kwa mamembala athu."

GHA imapereka tsamba lapakati ndi pulogalamu ya mamembala a GHA DISCOVERY monga chowonjezera kumayendedwe amtundu wa mamembala ndipo yawona kukula kwakukulu pakugawa kwake mu Q1, ndikusungitsa mwachindunji kuchulukira 30% ndipo ndalama zikuwonjezeka 62% kuposa 2021.

"GHA imapereka njira yothetsera malonda odziimira okha omwe amawathandiza kupikisana ndi mapulogalamu akuluakulu popanda kutaya chidziwitso chawo kapena kulamulira, pamene akuyendetsa kusintha kwa tchanelo ku bizinesi yolunjika, yopindulitsa, zonse pamtengo wotsika mtengo wogwirizana ndi ntchito", Harley akumaliza.

Ndi gulu lotsogola la mahotela ku South Africa, Sun International, lolumikizana ndi GHA mu Disembala 2021 ndi malo 15 apadera komanso kuphatikiza kwa NH Hotel Group mu Juni, mbiri ya mgwirizano wapadziko lonse lapansi ikukula mpaka kupitilira ma brand 40 okhala ndi katundu wopitilira 800 m'maiko 100, ndipo GHA DISCOVERY itero. kukhala ndi mamembala opitilira 20 miliyoni pofika pakati pa 2022.

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mkonzi

Mkonzi wamkulu wa eTurboNew ndi Linda Hohnholz. Amakhala ku eTN HQ ku Honolulu, Hawaii.

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