Tsiku la 3 la WTM London: Kukhazikika ndi Katswiri Woyenda

Kusasunthika komanso kuyenda mwaukadaulo zidatsogolera ndandanda ya tsiku lomaliza la WTM London 23, Wopanga zolemba zapa TV wodziwika bwino akudabwitsa omvera ndi mawu ofunikira kuti akwaniritse chimodzi mwazinthu zopambana kwambiri m'zaka zaposachedwa.

Louis Theroux amadziwika padziko lonse lapansi chifukwa chopanga zolembedwa zodziwika bwino pamitu yosiyanasiyana. Wakhala nthawi yayitali akuyenda ndipo adazindikira m'mawu ake kuti ndi mphamvu yabwino.

Alinso ndi chala chake pamayendedwe amasiku ano. Pozindikira zomwe zimachitika paulendo wodziwa komanso wokhazikika, adati chisangalalo nthawi zambiri chimabwera chifukwa cha "kukumana ndi anthu odabwitsa, kusiyana ndi kuyenda mtunda wodabwitsa."

Iye analangiza chipinda chodzaza anthu kuti: “Khalani ndi zokumana nazo zomwe zikutanthauza kuti mumafika mwakuya mwachangu, m’malo mwa malo amene amakupatsirani buffet ndi chiwonetsero cha Elvis…

Ma buffets adakwera podutsa kwina tsiku lomaliza, monga gawo la Sustainability Summit, motsogozedwa ndi Mlangizi Wowona za Tourism ku WTM London Harold Goodwin.

Msonkhanowu udakhudzanso zovuta zazikulu pamaulendo okhazikika, kuphatikiza zokopa alendo zomwe zabwerera m'malo pomwe kuchuluka kwa maulendo kumabwerera ku mliri usanachitike.

Goodwin adanenanso kuti komwe amapitako sankafuna kupereka zitsanzo za zomwe zagwira ntchito ndi zomwe sizinachitike polankhula ndi alendo ambiri. Adawunikiranso Barcelona ngati imodzi mwazosiyana, ndikuwonjezera kuti: "Tiyenera kugawana zambiri zomwe zikuchitika."

Martin Brackenbury, Purezidenti wakale wa International Federation of Tour Operators ndi Advisor kuti UNWTO, akukhulupirira kuti ntchito zokopa alendo zodalirika tsopano ndizofunikira m'mabungwe ambiri oyendayenda.

Iye anati: “Zaka 1982 zapitazo, ndinayamba kuda nkhaŵa kwambiri ndi mmene ntchito zokopa alendo zimakhudzira chilengedwe, koma mamembala a bungweli analibe nazo chidwi. Umenewo unali XNUMX. Sindikuganiza kuti masiku ano pangakhale chipinda chimodzi chodyeramo chomwe zingakhale choncho”.

Pakadali pano mu gawo la zoyendera zobiriwira, Bjorn Bender, CEO wa Rail Europe adati amayenda mlungu uliwonse kupita ku Paris kuchokera ku Switzerland ndi sitima ndipo alibe ngakhale galimoto. Amakhulupirira kuti akuluakulu ambiri amatha kuyenda mobiriwira.

Malamulo okhudzana ndi kukhazikika paulendo adakambidwanso, ndi mgwirizano woti kuyenda ndi zokopa alendo ziyenera kugwira ntchito m'zigawo zomwe sizinalembedwe mwachindunji, monga zaumoyo ndi chitetezo. Komabe, malamulo okhudza kukhazikika angathandize.

Isabel Hill, nthumwi yochokera ku Sustainable Tourism Global Center, adati: "Chiwopsezo chosiya kuwongolera pakadali pano chilipo." Ananenanso kuti kugwirira ntchito limodzi pazinthu zobiriwira ziyenera kuloledwa. "Ndikuopa kuti makampaniwa akupikisana kuti akhazikike ndipo izi ndizopenga ndipo tikuyenera kufotokozeranso momwe makampani angagwirizanire ntchito popanda kuphwanya malamulo oletsa kukhulupilira."

Akatswiri oyendetsa ndege anapezerapo mwayi wokambirana zomwe akuyesetsa kuti achepetse kuwonongeka kwa chilengedwe chifukwa cha ndege. A John Strickland, Director ku JLS Consulting, adamva kuchokera ku Dom Kennedy, SVP Revenue Management, Distribution and Holidays, ku Virgin Atlantic adawonetsa momwe wonyamulirayo ali panjira kuti alandire zilolezo zofunikira kuti ayendetse ndege yodutsa nyanja yamchere kumapeto kwa mwezi uno. yoyendetsedwa ndi mafuta okhazikika a ndege.

Gawo lomweli lidawonetsa a Simon McNamara, Mtsogoleri wa Boma ndi Zamakampani ku Heart Aerospace, woyambitsa ku Sweden yemwe akupanga ndege zokhala ndi anthu 30 zoyendera magetsi kuti ziyendere madera opitilira 200km. Ndege zake zikuyembekezeka kulowa mu 2028.

Komabe, kukhazikika sikungowonjezera nyengo. Sasha Dench, CEO ndi kazembe wa UN Convention on Migratory Species, adalimbikitsa makampani oyendayenda ndi zokopa alendo kuti aganizire momwe angasinthire bwino. "Zachilengedwe zimafunikiradi thandizo. Pali mwayi woti zokopa alendo zitha kukhala zothandiza kwambiri. ”

Kwina konse, "sayansi yamakhalidwe" idakwezedwa ngati njira yoyendetsera kukhazikika, monga kuletsa ma buffets owononga. Stephanie Boyle, Mtsogoleri wa Kampeni ku Safer Tourism Foundation anati: “N’zodabwitsa kuti ngati simupereka udzu wapulasitiki, anthu sagwiritsa ntchito udzu wapulasitiki.”

Kukhazikika ndikofunikira kwambiri kuposa kufotokozedwa ngati kachitidwe, pomwe gawo la omwe akukhudzidwa ndimakampani akuwunikabe. Othandizira akuluakulu analipo paziwerengero zawo ku WTM London 23, akufotokoza momwe makampani oyendayenda angagwiritsire ntchito malo ochezera a pa Intaneti kuti apindule.

Gulu lina la akatswiri linatsindika momwe kanema, makamaka mawonekedwe aatali amtundu wopitilira mphindi imodzi, angagwiritsire ntchito kulimbikitsa komwe akupita, ngakhale kutchuka kwa mtundu wachidule wa Tik Tok. Dan Gordon, manejala wa Google Strategic Agency adati: "Palibe bizinesi yomwe ili yabwinoko yomwe ili ndi chinthu chokongola kwambiri. [Kanema] sikuti amangotengera mawonekedwe achidule. ”

A Paula D'Urbano, Mtsogoleri wa TikTok LIVE Creators UK, anawonjezera kuti: "Mawonekedwe achidule akhala akuchulukirachulukira kwazaka zingapo, mitundu yoyendera iyenera kukhalapo, ndikuwonabe ambiri omwe kulibe." Adayamika Ryanair ngati "chizindikiro chomwe chatenga anthu osewerera, omvera omwe amapezeka pa Tik Tok."

Analangiza kuti: “Kukhala ndi mbedza m’masekondi atatu oyambirira n’kofunika kwambiri,” koma anawonjezera kuti: “Maperesenti makumi asanu mwa anthu XNUMX alionse pa Tik Tok amathera pa mavidiyo owonjezera mphindi imodzi. Maulendo amadalira kwambiri mavidiyo awa omwe ndiatali. ”

Zosankha zina kupatula olimbikitsa zidawonetsedwa ngati njira yopititsira patsogolo makamaka kukweza mbiri yawo yokopa alendo. Njira za B2B zili patsogolo, adatero Ibrahim Osta, wochokera ku USAID Developing Sustainable Tourism ku Bosnia-Herzegovina. Anatsindikanso kufunika kophunzitsa ophunzira, akuluakulu ndi aphunzitsi mu gawo lochereza alendo.

Mugawo lomwelo, Woyang'anira waku Malta waku UK ndi Ireland a Tolene van der Merwe, yemwe adayamika ntchito yofunika kwambiri ya othandizira paulendo pokopa alendo, nati "adakhudza kwambiri" mu 2023.

Pa siteji ina, olankhula ochokera kumadera atatu aku Africa adawonetsa zidziwitso zawo zaulendo ndikufotokozera momwe akupangira zokopa alendo kukhala zosavuta kwa alendo akunja.

Rwanda ili ndi ndondomeko zokopa alendo za 'shopu imodzi', zomwe zikutanthauza kuti ogwira ntchito ndi opanga mapulogalamu amatha kupeza zilolezo ndi chidziwitso kuchokera kumalo amodzi m'malo mwa mabungwe osiyanasiyana, pamene Sierra Leone ikuyang'ana kukhazikitsa ndege yopuma kuti ibweretse alendo ambiri ochokera ku UK. Pakadali pano, Zambia ikuyesera kulinganiza zosowa za otukula ndi kufunikira kokhazikika, zomwe zikutanthauza kulola malo ogona alendo osati mahotela a nyenyezi zisanu, nthumwi zidamva.

Malo omwe akutukuka kumene ali ndi kukula kofanana ndi kuyenda kwa niche, ndikulowa mu zeitgeist kuzungulira maulendo odziwa zambiri. Pamsonkhano wokhudzana ndi zokumana nazo, otsogolera ochokera ku Halal Travel Network, World Food Travel Association ndi Global Healthcare Travel Council adalangiza nthumwi za zosowa za apaulendo omwe ali ndi chidwi ndi magawowa.

Malo omwe akhazikitsidwa ali ndi zovuta zosiyanasiyana, pomwe nthumwi zomwe zikuchita bizinesi ku Europe zidachenjeza za kuchuluka kwa mawebusayiti abodza a ETIAS [European Travel Information and Authorization System] dongosololi lisanakhazikitsidwe mkati mwa 2025.

Izabella Cooper, Senior Stakeholder Management Officer ku European Border and Coastguard Agency, adati pali kale mawebusayiti abodza a 58, omwe amabweretsa mantha okhudzana ndi kugwiritsidwa ntchito molakwika komanso zabodza. Apaulendo azitha kupeza ETIAS yawo kudzera europa.eu/etias.

Luke Petherbridge, Public Affairs Director wa Abta, adanena kuti zofalitsa za European Commission zokhudzana ndi kukhazikitsidwa kwa ETIAS ndi Entry-Exit System (EES) mu 2024 zidzakhala "zovuta" "kuchepetsa kusokonezeka".

Branding ndi gawo la mbiri yabizinesi yapaulendo, ndipo ndi gawo lomwe bizinesiyo ingachite bwino. "Maulendo ambiri samasiyanitsidwa - ndi kusiyana kwakukulu," atero a Jamie Donovan, Client Director kukampani ya data insights ya Kantar.

Anauza nthumwi kuti ziyang'ane malonda omwe sali oyendayenda monga Johnnie Walker, Sephora ndi Coca Cola kuti adziwe momwe angapangire mtundu wosiyana ndi kuyendetsa njira zokhulupirika zomwe zimagwira ntchito kwa ogula.

Chizindikiro chaumwini chinakambidwanso pa tsiku lomaliza. Mtsogoleri wamalonda, wazamalonda komanso mlangizi Sarah Moxom adawonetsedwa ngati gawo la Msonkhano Wotsatsa, akulangiza anthu kuti aganizire za mtundu wawo. Anati anthu ayenera kuganizira za "zomwe mukunena ndi momwe mumazinenera, momwe mumachitira, momwe mumamvera anthu," popanga mtundu wawo.

Pamsonkhano womwe umatchedwa "Makiyi opangira mtundu wodalirika m'dziko lomwe lachitika mliri", adatinso: "Ngati simunagule madera a dzina lanu, bwanji osapita kukachita izi? Kodi muli ndi maumboni avidiyo okhudza zomwe mungachite?"

Anatinso anthu ayambe pa webusayiti imodzi m'malo moyesa onse. “Yesetsani kumvetsa kumene omvera anu ali,” iye anatero.

Ndipo adati anthu akuyenera kukhazikitsa ndandanda yokhazikika yogwiritsira ntchito mtundu wawo, "monga kutsuka mano".

eTurboNews ndi media partner wa Msika Woyenda Padziko Lonse (WMA).